---
title: "The Palms: search popularity in New Zealand"
description: "A shopping centre in Shirley, Christchurch. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/the-palms"
publisher: "Brandwave"
---

# The Palms: search popularity in New Zealand

A shopping centre in Shirley, Christchurch. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: The Palms
- **Market**: New Zealand
- **Measured month**: Sep 2026
- **Share of Search among Christchurch shopping centres**: 9.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Christchurch shopping centres | 4 | 9.8% | 22.9K |

- [Christchurch shopping centres](/demand/nz/locations/christchurch/shopping-centres)

## Top Christchurch shopping centres in ChatGPT and Google AI Overviews

In three ChatGPT questions, The Palms was mentioned in two out of three: in two of the three ChatGPT answers. The Palms is the fourth most recommended of the eight.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | All answers that named it |
| --- | --- | --- | --- |
| Westfield Riccarton | 1st | 3 of 3 | 3 of 3 |
| The Crossing | 2nd | 3 of 3 | 3 of 3 |
| Northlands | 3rd | 3 of 3 | 3 of 3 |
| The Palms | 4th | 2 of 3 | 2 of 3 |
| The Tannery | 5th | 2 of 3 | 2 of 3 |
| Riverside Market | 6th | 1 of 3 | 1 of 3 |
| The Hub Hornby | Not ranked | 0 of 3 | 0 of 3 |
| Eastgate | Not ranked | 0 of 3 | 0 of 3 |

## Every AI answer about Christchurch shopping centres

- Asked ChatGPT "Which shopping centre should I shop at in Christchurch, New Zealand?": 1. Westfield Riccarton, 2. The Crossing, 3. Northlands, 4. The Palms, 5. The Tannery
- Asked ChatGPT "What are the best shopping centres in Christchurch, New Zealand?": 1. Westfield Riccarton, 2. Northlands, 3. The Palms, 4. The Crossing, 5. The Tannery, 6. Riverside Market
- Asked ChatGPT "What's the best shopping centre in Christchurch, New Zealand for a day of shopping?": 1. Westfield Riccarton, 2. The Crossing, 3. Northlands

Not named in any answer: The Hub Hornby and Eastgate.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026.

## How has branded search demand for The Palms changed in New Zealand over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for The Palms in New Zealand held steady, from 23.1K to 23.2K.
- Across the 12 months ending September 2026, The Palms’ share of searches among Christchurch shopping centres in New Zealand increased from 9.1% to 9.8%.
- Across the 12 months ending September 2026, The Palms’ share of searches among Christchurch shopping centres in New Zealand peaked at 9.8% in September 2026 and was lowest at 7.5% in April 2026.

## How did search popularity change for New Zealand Christchurch shopping centres in September 2026?

- In September 2026, Westfield Riccarton gained share of searches among Christchurch shopping centres in New Zealand, from 36.3% to 37.3%.
- In September 2026, Riverside Market gained share of searches among Christchurch shopping centres in New Zealand, from 26.2% to 26.9%.
- In September 2026, Northlands lost share of searches among Christchurch shopping centres in New Zealand, from 13.9% to 12.1%.
- In September 2026, Eastgate lost share of searches among Christchurch shopping centres in New Zealand, from 4.7% to 4.1%.
- The Crossing’s share of searches among Christchurch shopping centres in New Zealand has gained ground for 3 months in a row, from 2.3% to 2.9% in September 2026.
- Estimated monthly branded searches for The Hub Hornby in New Zealand fell 21.6% over 12 measured months, from 19.3K to 15.1K in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Christchurch shopping centres | 22.9K | 9.1% | 4 |
| Nov 2025 | Christchurch shopping centres | 22.9K | 8.1% | 4 |
| Dec 2025 | Christchurch shopping centres | 28.4K | 7.6% | 4 |
| Jan 2026 | Christchurch shopping centres | 22.9K | 8% | 4 |
| Feb 2026 | Christchurch shopping centres | 22.7K | 8.3% | 4 |
| Mar 2026 | Christchurch shopping centres | 22.7K | 8.3% | 4 |
| Apr 2026 | Christchurch shopping centres | 22.8K | 7.5% | 4 |
| May 2026 | Christchurch shopping centres | 22.9K | 9.2% | 4 |
| Jun 2026 | Christchurch shopping centres | 22.8K | 9.8% | 4 |
| Jul 2026 | Christchurch shopping centres | 22.7K | 9.2% | 4 |
| Aug 2026 | Christchurch shopping centres | 22.7K | 9.5% | 4 |
| Sep 2026 | Christchurch shopping centres | 22.9K | 9.8% | 4 |

## How are The Palms’ branded searches counted?

Brandwave collects information about searches that people make online using The Palms’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “the palms christchurch”
- “the palms shopping centre”

## Which Christchurch shopping centres compete with The Palms?

- [Westfield Riccarton](/demand/nz/brands/westfield-riccarton): Head-to-head: /demand/nz/compare/the-palms-vs-westfield-riccarton
- [Riverside Market](/demand/nz/brands/riverside-market): Head-to-head: /demand/nz/compare/riverside-market-vs-the-palms
- [Northlands](/demand/nz/brands/northlands): Head-to-head: /demand/nz/compare/northlands-vs-the-palms
- [The Hub Hornby](/demand/nz/brands/the-hub-hornby): Head-to-head: /demand/nz/compare/the-hub-hornby-vs-the-palms
- [Eastgate](/demand/nz/brands/eastgate): Head-to-head: /demand/nz/compare/eastgate-vs-the-palms
- [The Crossing](/demand/nz/brands/the-crossing)
- [The Tannery](/demand/nz/brands/the-tannery)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "The Palms: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/the-palms

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/the-palms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
