---
title: "The Oxford: search popularity and Share of Search in New Zealand"
description: "The Oxford is a restaurant serving Timaru, New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/the-oxford"
publisher: "Brandwave"
---

# The Oxford: search popularity and Share of Search in New Zealand

The Oxford is a restaurant serving Timaru, New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: The Oxford
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among timaru restaurants**: 44%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Timaru restaurants | 1 | 44% | 1.5K |

- [Timaru restaurants](/demand/nz/categories/nz-timaru-restaurants)

## How has branded search demand for The Oxford changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for The Oxford in New Zealand held steady at 1.5K.
- Across the 11 months ending August 2026, The Oxford’s estimated Share of Search among timaru restaurants in New Zealand peaked at 48.2% in March 2026 and was lowest at 31.5% in April 2026.
- Across the 11 months ending August 2026, The Oxford rose from 2nd to 1st among timaru restaurants in New Zealand.

## How did search popularity change for New Zealand timaru restaurants in August 2026?

- In August 2026, The Oxford overtook Street Food Kitchen to take the highest estimated Share of Search among timaru restaurants in New Zealand, at 44%.
- In August 2026, The Bay Hill gained estimated Share of Search among timaru restaurants in New Zealand, from 12.3% to 14.5%.
- In August 2026, Street Food Kitchen lost estimated Share of Search among timaru restaurants in New Zealand, from 44.5% to 41.6%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Timaru restaurants | 1.5K | 44% | 2 |
| Nov 2025 | Timaru restaurants | 1.5K | 44% | 2 |
| Dec 2025 | Timaru restaurants | 1.6K | 39.9% | 2 |
| Jan 2026 | Timaru restaurants | 1.6K | 39.7% | 2 |
| Feb 2026 | Timaru restaurants | 1.5K | 41.8% | 2 |
| Mar 2026 | Timaru restaurants | 1.5K | 48.2% | 1 |
| Apr 2026 | Timaru restaurants | 1.3K | 31.5% | 2 |
| May 2026 | Timaru restaurants | 1.6K | 43.5% | 2 |
| Jun 2026 | Timaru restaurants | 1.3K | 44.1% | 2 |
| Jul 2026 | Timaru restaurants | 1.3K | 43.2% | 2 |
| Aug 2026 | Timaru restaurants | 1.5K | 44% | 1 |
| Sep 2026 | Timaru restaurants | — | — | — |

## How is The Oxford measured?

Brandwave collects information about searches that people make online using The Oxford’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “oxford timaru”
- “the oxford timaru”
- “the oxford timaru menu”

## Which timaru restaurants compete with The Oxford?

- [Street Food Kitchen](/demand/nz/brands/street-food-kitchen): Head-to-head: /demand/nz/compare/street-food-kitchen-vs-the-oxford
- [The Bay Hill](/demand/nz/brands/the-bay-hill): Head-to-head: /demand/nz/compare/the-bay-hill-vs-the-oxford

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "The Oxford: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/the-oxford

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/the-oxford. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.