--- title: "The Ottoman: search popularity in New Zealand" description: "A restaurant in Ashburton. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/the-ottoman-ashburton" publisher: "Brandwave" --- # The Ottoman: search popularity in New Zealand A restaurant in Ashburton. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: The Ottoman - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among Ashburton restaurants**: 8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Ashburton restaurants | 7 | 8% | 590 | - [Ashburton restaurants](/demand/nz/locations/ashburton/restaurants) ## Top Ashburton restaurants in ChatGPT and Google AI Overviews In three ChatGPT questions, The Ottoman was mentioned in two out of three: in two of the three ChatGPT answers. The Ottoman is the fifth most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | The Fine Lion | 1st | 3 of 3 | 3 of 3 | | Formosa Ashburton | 2nd | 3 of 3 | 3 of 3 | | The Rabbit | 3rd | 3 of 3 | 3 of 3 | | Ton's Thai | 4th | 2 of 3 | 2 of 3 | | The Ottoman | 5th | 2 of 3 | 2 of 3 | | Cleavers Corner | 6th | 1 of 3 | 1 of 3 | | Somerset Grocer | 7th | 1 of 3 | 1 of 3 | ## Every AI answer about Ashburton restaurants - Asked ChatGPT "Which restaurant should I go to in Ashburton, New Zealand?": 1. The Fine Lion, 2. Formosa Ashburton, 3. The Rabbit, 4. The Ottoman - Asked ChatGPT "What are the best restaurants in Ashburton, New Zealand?": 1. Formosa Ashburton, 2. The Fine Lion, 3. The Rabbit, 4. Ton's Thai, 5. Cleavers Corner, 6. The Ottoman, 7. Somerset Grocer - Asked ChatGPT "What's the best restaurant in Ashburton, New Zealand for a meal out?": 1. The Fine Lion, 2. Formosa Ashburton, 3. The Rabbit, 4. Ton's Thai Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How has branded search demand for The Ottoman changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for The Ottoman in New Zealand fell from 720 to 590. - Across the 12 months ending September 2026, The Ottoman’s share of searches among Ashburton restaurants in New Zealand decreased from 8.7% to 8%. - Across the 12 months ending September 2026, The Ottoman’s share of searches among Ashburton restaurants in New Zealand peaked at 9.4% in January 2026 and was lowest at 6.6% in June 2026. ## How did search popularity change for New Zealand Ashburton restaurants in September 2026? - In September 2026, Somerset Grocer gained share of searches among Ashburton restaurants in New Zealand, from 9.6% to 11.3%. - Estimated monthly branded searches for The Ottoman in New Zealand fell 18.1% over 12 measured months, from 720 to 590 in September 2026. - Estimated monthly branded searches for Cleavers Corner in New Zealand fell 16% over 12 measured months, from 1K to 840 in September 2026. - Estimated monthly branded searches for Ton's Thai in New Zealand fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026. - Estimated monthly branded searches for Formosa Ashburton in New Zealand fell 12.3% over 12 measured months, from 1.9K to 1.7K in September 2026. - Estimated monthly branded searches for The Fine Lion in New Zealand fell 12% over 12 measured months, from 1K to 880 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Ashburton restaurants | 720 | 8.7% | 7 | | Nov 2025 | Ashburton restaurants | 720 | 8.6% | 7 | | Dec 2025 | Ashburton restaurants | 880 | 8.7% | 7 | | Jan 2026 | Ashburton restaurants | 880 | 9.4% | 7 | | Feb 2026 | Ashburton restaurants | 720 | 8.7% | 7 | | Mar 2026 | Ashburton restaurants | 590 | 7.7% | 7 | | Apr 2026 | Ashburton restaurants | 590 | 7.6% | 7 | | May 2026 | Ashburton restaurants | 590 | 7.3% | 7 | | Jun 2026 | Ashburton restaurants | 480 | 6.6% | 7 | | Jul 2026 | Ashburton restaurants | 590 | 8.2% | 7 | | Aug 2026 | Ashburton restaurants | 590 | 8.2% | 7 | | Sep 2026 | Ashburton restaurants | 590 | 8% | 7 | ## How are The Ottoman’s branded searches counted? Brandwave collects information about searches that people make online using The Ottoman’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “the ottoman ashburton” ## Which Ashburton restaurants compete with The Ottoman? - [Formosa Ashburton](/demand/nz/brands/formosa-ashburton) - [Ton's Thai](/demand/nz/brands/tons-thai): Head-to-head: /demand/nz/compare/the-ottoman-ashburton-vs-tons-thai - [The Fine Lion](/demand/nz/brands/the-fine-lion): Head-to-head: /demand/nz/compare/the-fine-lion-vs-the-ottoman-ashburton - [The Rabbit](/demand/nz/brands/the-rabbit-ashburton): Head-to-head: /demand/nz/compare/the-ottoman-ashburton-vs-the-rabbit-ashburton - [Cleavers Corner](/demand/nz/brands/cleavers-corner): Head-to-head: /demand/nz/compare/cleavers-corner-vs-the-ottoman-ashburton - [Somerset Grocer](/demand/nz/brands/somerset-grocer): Head-to-head: /demand/nz/compare/somerset-grocer-vs-the-ottoman-ashburton ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "The Ottoman: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/the-ottoman-ashburton This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/the-ottoman-ashburton. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.