---
title: "The North Face: search popularity and Share of Search in New Zealand"
description: "The North Face is an outdoor clothing brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/the-north-face"
publisher: "Brandwave"
---

# The North Face: search popularity and Share of Search in New Zealand

The North Face is an outdoor clothing brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: The North Face
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among outdoor clothing brands**: 4.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Outdoor clothing brands | 6 | 4.8% | 15.2K |

- [Outdoor clothing brands](/demand/nz/categories/nz-outdoor-clothing-brands)

## How has branded search demand for The North Face changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for The North Face in New Zealand rose from 7.5K to 15.2K.
- Across the 11 months ending August 2026, The North Face’s estimated Share of Search among outdoor clothing brands in New Zealand increased from 2.9% to 4.8%.
- Across the 11 months ending August 2026, The North Face’s estimated Share of Search among outdoor clothing brands in New Zealand peaked at 6.5% in July 2026 and was lowest at 2.4% in December 2025.

## How did search popularity change for New Zealand outdoor clothing brands in August 2026?

- In August 2026, Arc'teryx overtook The North Face to rank 5th among outdoor clothing brands in New Zealand, at 8.2%.
- In August 2026, Patagonia overtook Swanndri to rank 3rd among outdoor clothing brands in New Zealand, at 12.8%.
- In August 2026, Kathmandu lost estimated Share of Search among outdoor clothing brands in New Zealand, from 38% to 33.9%.
- In August 2026, The North Face lost estimated Share of Search among outdoor clothing brands in New Zealand, from 6.5% to 4.8%.
- Macpac’s estimated Share of Search among outdoor clothing brands in New Zealand has lost ground for 3 months in a row, from 29.5% to 26% in August 2026.
- Estimated monthly branded searches for Columbia in New Zealand rose 133.9% over 11 measured months, from 1.2K to 2.9K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Outdoor clothing brands | 7.5K | 2.9% | 6 |
| Nov 2025 | Outdoor clothing brands | 9K | 2.8% | 6 |
| Dec 2025 | Outdoor clothing brands | 8.6K | 2.4% | 6 |
| Jan 2026 | Outdoor clothing brands | 10.2K | 3.3% | 6 |
| Feb 2026 | Outdoor clothing brands | 8.1K | 3.2% | 6 |
| Mar 2026 | Outdoor clothing brands | 9.9K | 3.2% | 6 |
| Apr 2026 | Outdoor clothing brands | 11.7K | 3.3% | 6 |
| May 2026 | Outdoor clothing brands | 16.6K | 4.8% | 6 |
| Jun 2026 | Outdoor clothing brands | 25.7K | 6.2% | 5 |
| Jul 2026 | Outdoor clothing brands | 24.3K | 6.5% | 5 |
| Aug 2026 | Outdoor clothing brands | 15.2K | 4.8% | 6 |
| Sep 2026 | Outdoor clothing brands | — | — | — |

## How is The North Face measured?

Brandwave collects information about searches that people make online using The North Face’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “borealis the north face”
- “jacket the north face womens”
- “puffer vest the north face”
- “the north face”
- “the north face 1996 retro nuptse jacket”
- “the north face 1996 retro nuptse puffer jacket”
- “the north face base camp duffel”
- “the north face daypack”
- “the north face fleece”
- “the north face jacket”
- “the north face near me”
- “the north face nz”
- “the north face online”
- “the north face puffer”
- “the north face puffer jacket”
- “the north face raincoat”
- “the north face sale”
- “the north face vest”
- “thenorthface”
- “thenorthface jacket”
- “thenorthface nz”
- “womens the north face puffer jacket”

## Which outdoor clothing brands compete with The North Face?

- [Kathmandu](/demand/nz/brands/kathmandu)
- [Macpac](/demand/nz/brands/macpac)
- [Patagonia](/demand/nz/brands/patagonia): Head-to-head: /demand/nz/compare/patagonia-vs-the-north-face
- [Swanndri](/demand/nz/brands/swanndri): Head-to-head: /demand/nz/compare/swanndri-vs-the-north-face
- [Arc'teryx](/demand/nz/brands/arcteryx): Head-to-head: /demand/nz/compare/arcteryx-vs-the-north-face
- [Icebreaker](/demand/nz/brands/icebreaker): Head-to-head: /demand/nz/compare/icebreaker-vs-the-north-face
- [Columbia](/demand/nz/brands/columbia): Head-to-head: /demand/nz/compare/columbia-vs-the-north-face
- [Earth Sea Sky](/demand/nz/brands/earth-sea-sky)
- [Rab](/demand/nz/brands/rab)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "The North Face: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/the-north-face

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/the-north-face. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.