--- title: "The Natural Confectionery Co.: search popularity and Share of Search in New Zealand" description: "The Natural Confectionery Co. makes lollies sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/the-natural-confectionery-co" publisher: "Brandwave" --- # The Natural Confectionery Co.: search popularity and Share of Search in New Zealand The Natural Confectionery Co. makes lollies sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: The Natural Confectionery Co. - **Owned by**: Mondelēz International - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among lolly brands**: 11.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Lolly brands | 5 | 11.1% | 1.8K | - [Lolly brands](/demand/nz/categories/nz-lolly-brands) ## How has branded search demand for The Natural Confectionery Co. changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for The Natural Confectionery Co. in New Zealand rose from 1.1K to 1.8K. - Across the 11 months ending August 2026, The Natural Confectionery Co.’s estimated Share of Search among lolly brands in New Zealand increased from 9.4% to 11.1%. - Across the 11 months ending August 2026, The Natural Confectionery Co.’s estimated Share of Search among lolly brands in New Zealand peaked at 11.1% in August 2026 and was lowest at 8.2% in November 2025. ## How did search popularity change for New Zealand lolly brands in August 2026? - In August 2026, The Natural Confectionery Co. gained estimated Share of Search among lolly brands in New Zealand, from 9.2% to 11.1%. - In August 2026, Mentos gained estimated Share of Search among lolly brands in New Zealand, from 11.9% to 13.2%. - In August 2026, Pascall gained estimated Share of Search among lolly brands in New Zealand, from 13.3% to 14.4%. - In August 2026, Skittles lost estimated Share of Search among lolly brands in New Zealand, from 27.8% to 23.2%. - Haribo’s estimated Share of Search among lolly brands in New Zealand has lost ground for 3 months in a row, from 33.4% to 28.3% in August 2026. - Estimated monthly branded searches for Allens in New Zealand rose 231.3% over 11 measured months, from 320 to 1.1K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Lolly brands | 1.1K | 9.4% | 5 | | Nov 2025 | Lolly brands | 1K | 8.2% | 5 | | Dec 2025 | Lolly brands | 1.1K | 9.9% | 5 | | Jan 2026 | Lolly brands | 940 | 11% | 5 | | Feb 2026 | Lolly brands | 850 | 9.2% | 5 | | Mar 2026 | Lolly brands | 1.1K | 10% | 5 | | Apr 2026 | Lolly brands | 1K | 10.3% | 5 | | May 2026 | Lolly brands | 1.2K | 9.1% | 5 | | Jun 2026 | Lolly brands | 1.2K | 8.3% | 5 | | Jul 2026 | Lolly brands | 1.3K | 9.2% | 5 | | Aug 2026 | Lolly brands | 1.8K | 11.1% | 5 | | Sep 2026 | Lolly brands | — | — | — | ## How is The Natural Confectionery Co. measured? Brandwave collects information about searches that people make online using The Natural Confectionery Co.’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “natural confectionery” - “natural confectionery company” - “the natural confectionery” - “the natural confectionery co” ## Which lolly brands compete with The Natural Confectionery Co.? - [Haribo](/demand/nz/brands/haribo) - [Skittles](/demand/nz/brands/skittles): Head-to-head: /demand/nz/compare/skittles-vs-the-natural-confectionery-co - [Pascall](/demand/nz/brands/pascall): Head-to-head: /demand/nz/compare/pascall-vs-the-natural-confectionery-co - [Mentos](/demand/nz/brands/mentos): Head-to-head: /demand/nz/compare/mentos-vs-the-natural-confectionery-co - [Allens](/demand/nz/brands/allens): Head-to-head: /demand/nz/compare/allens-vs-the-natural-confectionery-co - [Rainbow](/demand/nz/brands/rainbow): Head-to-head: /demand/nz/compare/rainbow-vs-the-natural-confectionery-co ## Who owns The Natural Confectionery Co.? The Natural Confectionery Co. is owned by Mondelēz International. Brandwave also tracks Oreo, Cadbury Drinking Chocolate and Pascall, owned by the same company, in New Zealand. - [Mondelēz International](/demand/nz/companies/mondelez-international): Owns 4 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns The Natural Confectionery Co.? The Natural Confectionery Co. is owned by Mondelēz International. Brandwave also tracks Oreo, Cadbury Drinking Chocolate and Pascall, owned by the same company, in New Zealand. ## Cite this page Brandwave. "The Natural Confectionery Co.: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/the-natural-confectionery-co This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/the-natural-confectionery-co. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.