--- title: "How popular is The Marlborough? Searches and AI answers in New Zealand" description: "A boutique hotel and vineyard near Blenheim. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/the-marlborough-hotel" publisher: "Brandwave" --- # How popular is The Marlborough? Searches and AI answers in New Zealand A boutique hotel and vineyard near Blenheim. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: The Marlborough - **Market**: New Zealand - **Measured month**: Oct 2026 - **Share of Search among Blenheim hotels and accommodation**: 2.3% ## Where does The Marlborough compete? | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Blenheim hotels and accommodation | 4 | 2.3% | 140 | - [Blenheim hotels and accommodation](/demand/nz/locations/blenheim/hotels) ## Top Blenheim hotels and accommodation in ChatGPT and Google AI Overviews In three ChatGPT questions, The Marlborough appeared in all three answers. The Marlborough is the second most recommended of the five. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | 14th Lane Urban Hotel | 1st | 3 of 3 | 3 of 3 | | The Marlborough | 2nd | 3 of 3 | 3 of 3 | | Carnmore Chateau Marlborough | 3rd | 3 of 3 | 3 of 3 | | Scenic Hotel Marlborough | 4th | 2 of 3 | 2 of 3 | | Hotel d'Urville | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Blenheim hotels and accommodation - Asked ChatGPT "Which hotel should I book in Blenheim, New Zealand?": 1. 14th Lane Urban Hotel, 2. The Marlborough, 3. Carnmore Chateau Marlborough - Asked ChatGPT "What are the best hotels in Blenheim, New Zealand?": 1. The Marlborough, 2. 14th Lane Urban Hotel, 3. Carnmore Chateau Marlborough, 4. Scenic Hotel Marlborough - Asked ChatGPT "What's the best hotel in Blenheim, New Zealand for a short stay?": 1. 14th Lane Urban Hotel, 2. Carnmore Chateau Marlborough, 3. The Marlborough, 4. Scenic Hotel Marlborough Not named in any answer: Hotel d'Urville. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How has branded search demand for The Marlborough changed in New Zealand over the last 12 months? - Across the 12 months ending October 2026, estimated monthly branded searches for The Marlborough in New Zealand held steady at 140. - Across the 12 months ending October 2026, The Marlborough’s share of searches among Blenheim hotels and accommodation in New Zealand peaked at 2.4% in January 2026 and was lowest at 1.1% in September 2026. ## How did search popularity change for New Zealand Blenheim hotels and accommodation in October 2026? - In October 2026, Scenic Hotel Marlborough gained share of searches among Blenheim hotels and accommodation in New Zealand, from 34.4% to 39.3%. - In October 2026, Hotel d'Urville gained share of searches among Blenheim hotels and accommodation in New Zealand, from 11.8% to 13.1%. - In October 2026, The Marlborough gained share of searches among Blenheim hotels and accommodation in New Zealand, from 1.1% to 2.3%. - In October 2026, Carnmore Chateau Marlborough lost share of searches among Blenheim hotels and accommodation in New Zealand, from 51.9% to 44.7%. - Estimated monthly branded searches for 14th Lane Urban Hotel in New Zealand rose 33.3% over 12 measured months, from 30 to 40 in October 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Nov 2025 | Blenheim hotels and accommodation | 140 | 1.9% | 4 | | Dec 2025 | Blenheim hotels and accommodation | 180 | 2.2% | 4 | | Jan 2026 | Blenheim hotels and accommodation | 220 | 2.4% | 4 | | Feb 2026 | Blenheim hotels and accommodation | 140 | 1.8% | 4 | | Mar 2026 | Blenheim hotels and accommodation | 180 | 2.2% | 4 | | Apr 2026 | Blenheim hotels and accommodation | 130 | 1.9% | 4 | | May 2026 | Blenheim hotels and accommodation | 80 | 1.4% | 4 | | Jun 2026 | Blenheim hotels and accommodation | 100 | 1.7% | 4 | | Jul 2026 | Blenheim hotels and accommodation | 100 | 1.9% | 4 | | Aug 2026 | Blenheim hotels and accommodation | 130 | 2.2% | 4 | | Sep 2026 | Blenheim hotels and accommodation | 60 | 1.1% | 4 | | Oct 2026 | Blenheim hotels and accommodation | 140 | 2.3% | 4 | ## How are The Marlborough’s branded searches counted? Brandwave collects information about searches that people make online using The Marlborough’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “the marlborough hotel” - “the marlborough lodge” ## Which Blenheim hotels and accommodation compete with The Marlborough? - [Carnmore Chateau Marlborough](/demand/nz/brands/carnmore-chateau-marlborough): Head-to-head: /demand/nz/compare/carnmore-chateau-marlborough-vs-the-marlborough-hotel - [Scenic Hotel Marlborough](/demand/nz/brands/scenic-hotel-marlborough): Head-to-head: /demand/nz/compare/scenic-hotel-marlborough-vs-the-marlborough-hotel - [Hotel d'Urville](/demand/nz/brands/hotel-durville): Head-to-head: /demand/nz/compare/hotel-durville-vs-the-marlborough-hotel - [14th Lane Urban Hotel](/demand/nz/brands/14th-lane-urban-hotel): Head-to-head: /demand/nz/compare/14th-lane-urban-hotel-vs-the-marlborough-hotel ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "How popular is The Marlborough? Searches and AI answers in New Zealand". https://gobrandwave.com/demand/nz/brands/the-marlborough-hotel This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/the-marlborough-hotel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.