---
title: "The Lychway: search popularity and Share of Search in New Zealand"
description: "The Lychway provides funeral services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/the-lychway"
publisher: "Brandwave"
---

# The Lychway: search popularity and Share of Search in New Zealand

The Lychway provides funeral services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: The Lychway
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among palmerston north funeral directors**: 10.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Palmerston North funeral directors | 3 | 10.2% | 370 |

- [Palmerston North funeral directors](/demand/nz/categories/nz-palmerston-north-funeral-directors)

## How has branded search demand for The Lychway changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for The Lychway in New Zealand fell from 520 to 370.
- Across the 11 months ending August 2026, The Lychway’s estimated Share of Search among palmerston north funeral directors in New Zealand decreased from 21.8% to 10.2%.
- Across the 11 months ending August 2026, The Lychway’s estimated Share of Search among palmerston north funeral directors in New Zealand peaked at 21.8% in October 2025 and was lowest at 4.8% in November 2025.
- Across the 11 months ending August 2026, The Lychway fell from 2nd to 3rd among palmerston north funeral directors in New Zealand.

## How did search popularity change for New Zealand palmerston north funeral directors in August 2026?

- In August 2026, Beauchamp Funeral Home gained estimated Share of Search among palmerston north funeral directors in New Zealand, from 74.6% to 79.3%.
- In August 2026, Cotton Funeral Directors lost estimated Share of Search among palmerston north funeral directors in New Zealand, from 13.4% to 10.5%.
- In August 2026, The Lychway lost estimated Share of Search among palmerston north funeral directors in New Zealand, from 12% to 10.2%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Palmerston North funeral directors | 520 | 21.8% | 2 |
| Nov 2025 | Palmerston North funeral directors | 260 | 4.8% | 2 |
| Dec 2025 | Palmerston North funeral directors | 160 | 8.1% | 2 |
| Jan 2026 | Palmerston North funeral directors | 430 | 16.4% | 2 |
| Feb 2026 | Palmerston North funeral directors | 180 | 8.9% | 2 |
| Mar 2026 | Palmerston North funeral directors | 460 | 17% | 2 |
| Apr 2026 | Palmerston North funeral directors | 460 | 18.3% | 2 |
| May 2026 | Palmerston North funeral directors | 250 | 9.4% | 2 |
| Jun 2026 | Palmerston North funeral directors | 580 | 19.7% | 2 |
| Jul 2026 | Palmerston North funeral directors | 250 | 12% | 3 |
| Aug 2026 | Palmerston North funeral directors | 370 | 10.2% | 3 |
| Sep 2026 | Palmerston North funeral directors | — | — | — |

## How is The Lychway measured?

Brandwave collects information about searches that people make online using The Lychway’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “the lychway”
- “the lychway funeral directors”

## Which palmerston north funeral directors compete with The Lychway?

- [Beauchamp Funeral Home](/demand/nz/brands/beauchamp-funeral-home): Head-to-head: /demand/nz/compare/beauchamp-funeral-home-vs-the-lychway
- [Cotton Funeral Directors](/demand/nz/brands/cotton-funeral-directors): Head-to-head: /demand/nz/compare/cotton-funeral-directors-vs-the-lychway

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "The Lychway: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/the-lychway

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/the-lychway. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.