--- title: "The Legend of Zelda: search popularity and Share of Search in New Zealand" description: "The Legend of Zelda is a video game played in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/the-legend-of-zelda" publisher: "Brandwave" --- # The Legend of Zelda: search popularity and Share of Search in New Zealand The Legend of Zelda is a video game played in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: The Legend of Zelda - **Owned by**: Nintendo - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among video game franchises**: 3.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Video game franchises | 5 | 3.3% | 5.2K | - [Video game franchises](/demand/nz/categories/nz-video-game-franchises) ## How has branded search demand for The Legend of Zelda changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for The Legend of Zelda in New Zealand held steady, from 5.4K to 5.2K. - Across the 11 months ending August 2026, The Legend of Zelda’s estimated Share of Search among video game franchises in New Zealand decreased from 5.3% to 3.3%. - Across the 11 months ending August 2026, The Legend of Zelda’s estimated Share of Search among video game franchises in New Zealand peaked at 6.4% in January 2026 and was lowest at 2.3% in June 2026. ## How did search popularity change for New Zealand video game franchises in August 2026? - In August 2026, Grand Theft Auto gained estimated Share of Search among video game franchises in New Zealand, from 44.1% to 52.6%. - In August 2026, Call of Duty lost estimated Share of Search among video game franchises in New Zealand, from 13% to 9.8%. - In August 2026, Pokémon lost estimated Share of Search among video game franchises in New Zealand, from 9.9% to 6.9%. - In August 2026, Mario Kart lost estimated Share of Search among video game franchises in New Zealand, from 3% to 2.2%. - In August 2026, The Legend of Zelda lost estimated Share of Search among video game franchises in New Zealand, from 3.9% to 3.3%. - In August 2026, EA Sports FC lost estimated Share of Search among video game franchises in New Zealand, from 1.3% to 0.6%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Video game franchises | 5.4K | 5.3% | 5 | | Nov 2025 | Video game franchises | 7.4K | 6.2% | 5 | | Dec 2025 | Video game franchises | 5.4K | 5.4% | 5 | | Jan 2026 | Video game franchises | 5.5K | 6.4% | 5 | | Feb 2026 | Video game franchises | 5.3K | 5.5% | 5 | | Mar 2026 | Video game franchises | 5.6K | 5.4% | 5 | | Apr 2026 | Video game franchises | 5.6K | 6% | 5 | | May 2026 | Video game franchises | 4.8K | 3.8% | 5 | | Jun 2026 | Video game franchises | 4.9K | 2.3% | 5 | | Jul 2026 | Video game franchises | 5.1K | 3.9% | 5 | | Aug 2026 | Video game franchises | 5.2K | 3.3% | 5 | | Sep 2026 | Video game franchises | — | — | — | ## How is The Legend of Zelda measured? Brandwave collects information about searches that people make online using The Legend of Zelda’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “the legend of zelda game” - “the legend of zelda near me” - “the legend of zelda new zealand” - “the legend of zelda online” - “the legend of zelda ps5” - “the legend of zelda video game” - “the zelda” - “thelegendofzelda” - “zelda” - “zelda breath of the” - “zelda tear of the kingdom” - “zelda the legend of zelda” ## Which video game franchises compete with The Legend of Zelda? - [Grand Theft Auto](/demand/nz/brands/grand-theft-auto) - [Fortnite](/demand/nz/brands/fortnite): Head-to-head: /demand/nz/compare/fortnite-vs-the-legend-of-zelda - [Call of Duty](/demand/nz/brands/call-of-duty): Head-to-head: /demand/nz/compare/call-of-duty-vs-the-legend-of-zelda - [Pokémon](/demand/nz/brands/pokemon): Head-to-head: /demand/nz/compare/pokemon-vs-the-legend-of-zelda - [Mario Kart](/demand/nz/brands/mario-kart): Head-to-head: /demand/nz/compare/mario-kart-vs-the-legend-of-zelda - [EA Sports FC](/demand/nz/brands/ea-sports-fc): Head-to-head: /demand/nz/compare/ea-sports-fc-vs-the-legend-of-zelda ## Who owns The Legend of Zelda? The Legend of Zelda is owned by Nintendo. Brandwave also tracks Mario Kart, owned by the same company, in New Zealand. - [Nintendo](/demand/nz/companies/nintendo): Owns 2 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns The Legend of Zelda? The Legend of Zelda is owned by Nintendo. Brandwave also tracks Mario Kart, owned by the same company, in New Zealand. ## Cite this page Brandwave. "The Legend of Zelda: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/the-legend-of-zelda This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/the-legend-of-zelda. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.