---
title: "The Law Shop: search popularity and Share of Search in New Zealand"
description: "The Law Shop provides legal advice and legal services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/the-law-shop"
publisher: "Brandwave"
---

# The Law Shop: search popularity and Share of Search in New Zealand

The Law Shop provides legal advice and legal services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: The Law Shop
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among rotorua law firms**: 18.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Rotorua law firms | 3 | 18.9% | 430 |

- [Rotorua law firms](/demand/nz/categories/nz-rotorua-law-firms)

## How has branded search demand for The Law Shop changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for The Law Shop in New Zealand rose from 350 to 430.
- Across the 11 months ending August 2026, The Law Shop’s estimated Share of Search among rotorua law firms in New Zealand increased from 16.3% to 18.9%.
- Across the 11 months ending August 2026, The Law Shop’s estimated Share of Search among rotorua law firms in New Zealand peaked at 20.5% in December 2025 and was lowest at 16.3% in October 2025.

## How did search popularity change for New Zealand rotorua law firms in August 2026?

- In August 2026, JB Morrison gained estimated Share of Search among rotorua law firms in New Zealand, from 45.4% to 49.1%.
- In August 2026, Lance Lawson lost estimated Share of Search among rotorua law firms in New Zealand, from 27.3% to 25.9%.
- In August 2026, Sandford Wall lost estimated Share of Search among rotorua law firms in New Zealand, from 6% to 5.3%.
- In August 2026, The Law Shop lost estimated Share of Search among rotorua law firms in New Zealand, from 19.4% to 18.9%.
- Estimated monthly branded searches for OSC Law in New Zealand fell 66.7% over 11 measured months, from 30 to 10 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Rotorua law firms | 350 | 16.3% | 3 |
| Nov 2025 | Rotorua law firms | 380 | 16.9% | 3 |
| Dec 2025 | Rotorua law firms | 350 | 20.5% | 3 |
| Jan 2026 | Rotorua law firms | 350 | 19% | 3 |
| Feb 2026 | Rotorua law firms | 430 | 19.5% | 3 |
| Mar 2026 | Rotorua law firms | 490 | 18.4% | 3 |
| Apr 2026 | Rotorua law firms | 340 | 16.7% | 3 |
| May 2026 | Rotorua law firms | 340 | 16.7% | 3 |
| Jun 2026 | Rotorua law firms | 470 | 18.5% | 3 |
| Jul 2026 | Rotorua law firms | 420 | 19.4% | 3 |
| Aug 2026 | Rotorua law firms | 430 | 18.9% | 3 |
| Sep 2026 | Rotorua law firms | — | — | — |

## How is The Law Shop measured?

Brandwave collects information about searches that people make online using The Law Shop’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “the law shop”
- “the law shop rotorua”
- “thelawshop”

## Which rotorua law firms compete with The Law Shop?

- [JB Morrison](/demand/nz/brands/jb-morrison): Head-to-head: /demand/nz/compare/jb-morrison-vs-the-law-shop
- [Lance Lawson](/demand/nz/brands/lance-lawson): Head-to-head: /demand/nz/compare/lance-lawson-vs-the-law-shop
- [Sandford Wall](/demand/nz/brands/sandford-wall): Head-to-head: /demand/nz/compare/sandford-wall-vs-the-law-shop
- [OSC Law](/demand/nz/brands/osc-law): Head-to-head: /demand/nz/compare/osc-law-vs-the-law-shop
- [Rodgers & Co](/demand/nz/brands/rodgers-co-lawyers): Head-to-head: /demand/nz/compare/rodgers-co-lawyers-vs-the-law-shop

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "The Law Shop: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/the-law-shop

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/the-law-shop. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.