---
title: "The Law Connection: search popularity and Share of Search in New Zealand"
description: "The Law Connection provides legal advice and legal services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/the-law-connection"
publisher: "Brandwave"
---

# The Law Connection: search popularity and Share of Search in New Zealand

The Law Connection provides legal advice and legal services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: The Law Connection
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among kapiti law firms**: 16.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Kapiti law firms | 2 | 16.3% | 130 |

- [Kapiti law firms](/demand/nz/categories/nz-kapiti-law-firms)

## How has branded search demand for The Law Connection changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for The Law Connection in New Zealand fell from 180 to 130.
- Across the 11 months ending August 2026, The Law Connection’s estimated Share of Search among kapiti law firms in New Zealand decreased from 27.7% to 16.3%.
- Across the 11 months ending August 2026, The Law Connection’s estimated Share of Search among kapiti law firms in New Zealand peaked at 27.7% in October 2025 and was lowest at 13.7% in November 2025.

## How did search popularity change for New Zealand kapiti law firms in August 2026?

- In August 2026, Kāpiti Law gained estimated Share of Search among kapiti law firms in New Zealand, from 75% to 78.8%.
- In August 2026, The Law Connection lost estimated Share of Search among kapiti law firms in New Zealand, from 18.8% to 16.3%.
- In August 2026, Hobson Mills Law lost estimated Share of Search among kapiti law firms in New Zealand, from 6.3% to 5%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Kapiti law firms | 180 | 27.7% | 2 |
| Nov 2025 | Kapiti law firms | 130 | 13.7% | 2 |
| Dec 2025 | Kapiti law firms | 140 | 20.3% | 2 |
| Jan 2026 | Kapiti law firms | 110 | 16.2% | 2 |
| Feb 2026 | Kapiti law firms | 110 | 14.7% | 2 |
| Mar 2026 | Kapiti law firms | 170 | 19.1% | 2 |
| Apr 2026 | Kapiti law firms | 140 | 23.7% | 2 |
| May 2026 | Kapiti law firms | 170 | 25.4% | 2 |
| Jun 2026 | Kapiti law firms | 180 | 26.9% | 2 |
| Jul 2026 | Kapiti law firms | 120 | 18.8% | 2 |
| Aug 2026 | Kapiti law firms | 130 | 16.3% | 2 |
| Sep 2026 | Kapiti law firms | — | — | — |

## How is The Law Connection measured?

Brandwave collects information about searches that people make online using The Law Connection’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “the law connection”
- “the law connection kapiti”
- “the law connection paraparaumu”
- “the law connection waikanae”

## Which kapiti law firms compete with The Law Connection?

- [Kāpiti Law](/demand/nz/brands/kapiti-law): Head-to-head: /demand/nz/compare/kapiti-law-vs-the-law-connection
- [Hobson Mills Law](/demand/nz/brands/hobson-mills-law): Head-to-head: /demand/nz/compare/hobson-mills-law-vs-the-law-connection

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "The Law Connection: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/the-law-connection

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/the-law-connection. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.