---
title: "The Insurance Collective: search popularity and Share of Search in New Zealand"
description: "The Insurance Collective provides insurance broking and advice in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/the-insurance-collective"
publisher: "Brandwave"
---

# The Insurance Collective: search popularity and Share of Search in New Zealand

The Insurance Collective provides insurance broking and advice in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: The Insurance Collective
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among gisborne insurance brokers**: 1.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Gisborne insurance brokers | 4 | 1.9% | 40 |
| Hastings insurance brokers | 3 | 14.3% | 40 |
| Invercargill insurance brokers | 3 | 0.28% | 40 |
| Napier insurance brokers | 3 | 0.28% | 40 |
| New Plymouth insurance brokers | 5 | 0.26% | 40 |
| Palmerston North insurance brokers | 4 | 0.27% | 40 |
| Queenstown insurance brokers | 4 | 0.26% | 40 |
| Whanganui insurance brokers | 3 | 0.27% | 40 |

- [Gisborne insurance brokers](/demand/nz/categories/nz-gisborne-insurance-brokers)
- [Hastings insurance brokers](/demand/nz/categories/nz-hastings-insurance-brokers)
- [Invercargill insurance brokers](/demand/nz/categories/nz-invercargill-insurance-brokers)
- [Napier insurance brokers](/demand/nz/categories/nz-napier-insurance-brokers)
- [New Plymouth insurance brokers](/demand/nz/categories/nz-new-plymouth-insurance-brokers)
- [Palmerston North insurance brokers](/demand/nz/categories/nz-palmerston-north-insurance-brokers)
- [Queenstown insurance brokers](/demand/nz/categories/nz-queenstown-insurance-brokers)
- [Whanganui insurance brokers](/demand/nz/categories/nz-whanganui-insurance-brokers)

## How has branded search demand for The Insurance Collective changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for The Insurance Collective in New Zealand rose from 10 to 40.
- Across the 11 months ending August 2026, The Insurance Collective’s estimated Share of Search among gisborne insurance brokers in New Zealand increased from 0.4% to 1.9%.
- Across the 11 months ending August 2026, The Insurance Collective’s estimated Share of Search among gisborne insurance brokers in New Zealand peaked at 3.1% in January 2026 and was lowest at 0.4% in October 2025.
- Across the 11 months ending August 2026, The Insurance Collective rose from 5th to 4th among gisborne insurance brokers in New Zealand.
- Across the 11 months ending August 2026, The Insurance Collective’s estimated Share of Search among hastings insurance brokers in New Zealand increased from 5% to 14.3%.
- Across the 11 months ending August 2026, The Insurance Collective’s estimated Share of Search among hastings insurance brokers in New Zealand peaked at 24.1% in January 2026 and was lowest at 3.7% in April 2026.
- Across the 11 months ending August 2026, The Insurance Collective rose from 4th to 3rd among hastings insurance brokers in New Zealand.
- Across the 11 months ending August 2026, The Insurance Collective rose from 4th to 3rd among invercargill insurance brokers in New Zealand.
- Across the 11 months ending August 2026, The Insurance Collective’s estimated Share of Search among napier insurance brokers in New Zealand held steady, from 0.06% to 0.28%.
- Across the 11 months ending August 2026, The Insurance Collective’s estimated Share of Search among new plymouth insurance brokers in New Zealand held steady, from 0.06% to 0.26%.
- Across the 11 months ending August 2026, The Insurance Collective rose from 5th to 4th among palmerston north insurance brokers in New Zealand.
- Across the 11 months ending August 2026, The Insurance Collective rose from 5th to 4th among queenstown insurance brokers in New Zealand.
- Across the 11 months ending August 2026, The Insurance Collective rose from 4th to 3rd among whanganui insurance brokers in New Zealand.

## How did search popularity change for New Zealand gisborne insurance brokers in August 2026?

- In August 2026, Gisborne Financial Services overtook The Insurance Collective to rank 3rd among gisborne insurance brokers in New Zealand, at 2.3%.
- In August 2026, Rothbury gained estimated Share of Search among gisborne insurance brokers in New Zealand, from 86.2% to 86.9%.
- In August 2026, Emerre & Hathaway lost estimated Share of Search among gisborne insurance brokers in New Zealand, from 9.3% to 7.9%.
- Estimated monthly branded searches for The Insurance Collective in New Zealand rose 300% over 11 measured months, from 10 to 40 in August 2026.
- Estimated monthly branded searches for ABC Insurance in New Zealand rose 100% over 11 measured months, from 10 to 20 in August 2026.

## How did search popularity change for New Zealand hastings insurance brokers in August 2026?

- In August 2026, Hurford Parker gained estimated Share of Search among hastings insurance brokers in New Zealand, from 42.9% to 53.6%.
- In August 2026, Insure Hawke's Bay lost estimated Share of Search among hastings insurance brokers in New Zealand, from 32.1% to 25%.
- In August 2026, The Insurance Collective lost estimated Share of Search among hastings insurance brokers in New Zealand, from 17.9% to 14.3%.
- Estimated monthly branded searches for ABC Insurance in New Zealand rose 100% over 11 measured months, from 10 to 20 in August 2026.

## How did search popularity change for New Zealand invercargill insurance brokers in August 2026?

- Estimated monthly branded searches for The Insurance Collective in New Zealand rose 300% over 11 measured months, from 10 to 40 in August 2026.
- Estimated monthly branded searches for ABC Insurance in New Zealand rose 100% over 11 measured months, from 10 to 20 in August 2026.
- Estimated monthly branded searches for Insurance Brokers Alliance in New Zealand fell 28.6% over 11 measured months, from 140 to 100 in August 2026.
- Estimated monthly branded searches for Gallagher Insurance in New Zealand fell 12.6% over 11 measured months, from 16.4K to 14.3K in August 2026.

## How did search popularity change for New Zealand napier insurance brokers in August 2026?

- Estimated monthly branded searches for The Insurance Collective in New Zealand rose 300% over 11 measured months, from 10 to 40 in August 2026.
- Estimated monthly branded searches for Insure Hawke's Bay in New Zealand rose 40% over 11 measured months, from 50 to 70 in August 2026.
- Estimated monthly branded searches for Gallagher Insurance in New Zealand fell 12.6% over 11 measured months, from 16.4K to 14.3K in August 2026.

## How did search popularity change for New Zealand new plymouth insurance brokers in August 2026?

- Estimated monthly branded searches for The Insurance Collective in New Zealand rose 300% over 11 measured months, from 10 to 40 in August 2026.
- Estimated monthly branded searches for Gallagher Insurance in New Zealand fell 12.6% over 11 measured months, from 16.4K to 14.3K in August 2026.

## How did search popularity change for New Zealand palmerston north insurance brokers in August 2026?

- In August 2026, Celtic Insurance Brokers rose from 4th to 3rd among palmerston north insurance brokers in New Zealand.
- In August 2026, The Insurance Collective fell from 3rd to 4th among palmerston north insurance brokers in New Zealand.
- Estimated monthly branded searches for Gannon Insurance Brokers in New Zealand fell 100% over 11 measured months, from 10 to 0 in August 2026.
- Estimated monthly branded searches for Gallagher Insurance in New Zealand fell 12.6% over 11 measured months, from 16.4K to 14.3K in August 2026.

## How did search popularity change for New Zealand queenstown insurance brokers in August 2026?

- Gallagher Insurance’s estimated Share of Search among queenstown insurance brokers in New Zealand has gained ground for 3 months in a row, from 92.4% to 93% in August 2026.
- Feldwick Insurance’s estimated Share of Search among queenstown insurance brokers in New Zealand has lost ground for 3 months in a row, from 1.2% to 0.46% in August 2026.
- Estimated monthly branded searches for The Insurance Collective in New Zealand rose 300% over 11 measured months, from 10 to 40 in August 2026.

## How did search popularity change for New Zealand whanganui insurance brokers in August 2026?

- Estimated monthly branded searches for The Insurance Collective in New Zealand rose 300% over 11 measured months, from 10 to 40 in August 2026.
- Estimated monthly branded searches for ABC Insurance in New Zealand rose 100% over 11 measured months, from 10 to 20 in August 2026.
- Estimated monthly branded searches for Wanganui Insurance Brokers in New Zealand rose 35.3% over 11 measured months, from 170 to 230 in August 2026.
- Estimated monthly branded searches for Gallagher Insurance in New Zealand fell 12.6% over 11 measured months, from 16.4K to 14.3K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Gisborne insurance brokers | 10 | 0.4% | 5 |
| Nov 2025 | Gisborne insurance brokers | 10 | 0.43% | 5 |
| Dec 2025 | Gisborne insurance brokers | 40 | 2.2% | 3 |
| Jan 2026 | Gisborne insurance brokers | 70 | 3.1% | 3 |
| Feb 2026 | Gisborne insurance brokers | 50 | 2.3% | 3 |
| Mar 2026 | Gisborne insurance brokers | 40 | 1.6% | 4 |
| Apr 2026 | Gisborne insurance brokers | 10 | 0.46% | 5 |
| May 2026 | Gisborne insurance brokers | 30 | 1.3% | 3 |
| Jun 2026 | Gisborne insurance brokers | 30 | 1.3% | 5 |
| Jul 2026 | Gisborne insurance brokers | 50 | 2.2% | 3 |
| Aug 2026 | Gisborne insurance brokers | 40 | 1.9% | 4 |
| Sep 2026 | Gisborne insurance brokers | — | — | — |
| Oct 2025 | Hastings insurance brokers | 10 | 5% | 4 |
| Nov 2025 | Hastings insurance brokers | 10 | 4.5% | 4 |
| Dec 2025 | Hastings insurance brokers | 40 | 20% | 2 |
| Jan 2026 | Hastings insurance brokers | 70 | 24.1% | 2 |
| Feb 2026 | Hastings insurance brokers | 50 | 16.7% | 3 |
| Mar 2026 | Hastings insurance brokers | 40 | 11.4% | 3 |
| Apr 2026 | Hastings insurance brokers | 10 | 3.7% | 4 |
| May 2026 | Hastings insurance brokers | 30 | 10% | 3 |
| Jun 2026 | Hastings insurance brokers | 30 | 9.4% | 4 |
| Jul 2026 | Hastings insurance brokers | 50 | 17.9% | 3 |
| Aug 2026 | Hastings insurance brokers | 40 | 14.3% | 3 |
| Sep 2026 | Hastings insurance brokers | — | — | — |
| Oct 2025 | Invercargill insurance brokers | 10 | 0.06% | 4 |
| Nov 2025 | Invercargill insurance brokers | 10 | 0.07% | 4 |
| Dec 2025 | Invercargill insurance brokers | 40 | 0.36% | 3 |
| Jan 2026 | Invercargill insurance brokers | 70 | 0.5% | 3 |
| Feb 2026 | Invercargill insurance brokers | 50 | 0.35% | 3 |
| Mar 2026 | Invercargill insurance brokers | 40 | 0.27% | 3 |
| Apr 2026 | Invercargill insurance brokers | 10 | 0.09% | 4 |
| May 2026 | Invercargill insurance brokers | 30 | 0.21% | 3 |
| Jun 2026 | Invercargill insurance brokers | 30 | 0.21% | 4 |
| Jul 2026 | Invercargill insurance brokers | 50 | 0.35% | 3 |
| Aug 2026 | Invercargill insurance brokers | 40 | 0.28% | 3 |
| Sep 2026 | Invercargill insurance brokers | — | — | — |
| Oct 2025 | Napier insurance brokers | 10 | 0.06% | 3 |
| Nov 2025 | Napier insurance brokers | 10 | 0.07% | 3 |
| Dec 2025 | Napier insurance brokers | 40 | 0.36% | 2 |
| Jan 2026 | Napier insurance brokers | 70 | 0.5% | 2 |
| Feb 2026 | Napier insurance brokers | 50 | 0.35% | 3 |
| Mar 2026 | Napier insurance brokers | 40 | 0.27% | 3 |
| Apr 2026 | Napier insurance brokers | 10 | 0.09% | 3 |
| May 2026 | Napier insurance brokers | 30 | 0.21% | 3 |
| Jun 2026 | Napier insurance brokers | 30 | 0.21% | 3 |
| Jul 2026 | Napier insurance brokers | 50 | 0.35% | 3 |
| Aug 2026 | Napier insurance brokers | 40 | 0.28% | 3 |
| Sep 2026 | Napier insurance brokers | — | — | — |
| Oct 2025 | New Plymouth insurance brokers | 10 | 0.06% | 5 |
| Nov 2025 | New Plymouth insurance brokers | 10 | 0.06% | 5 |
| Dec 2025 | New Plymouth insurance brokers | 40 | 0.33% | 5 |
| Jan 2026 | New Plymouth insurance brokers | 70 | 0.46% | 5 |
| Feb 2026 | New Plymouth insurance brokers | 50 | 0.32% | 5 |
| Mar 2026 | New Plymouth insurance brokers | 40 | 0.25% | 5 |
| Apr 2026 | New Plymouth insurance brokers | 10 | 0.08% | 6 |
| May 2026 | New Plymouth insurance brokers | 30 | 0.2% | 5 |
| Jun 2026 | New Plymouth insurance brokers | 30 | 0.19% | 5 |
| Jul 2026 | New Plymouth insurance brokers | 50 | 0.32% | 5 |
| Aug 2026 | New Plymouth insurance brokers | 40 | 0.26% | 5 |
| Sep 2026 | New Plymouth insurance brokers | — | — | — |
| Oct 2025 | Palmerston North insurance brokers | 10 | 0.06% | 5 |
| Nov 2025 | Palmerston North insurance brokers | 10 | 0.07% | 5 |
| Dec 2025 | Palmerston North insurance brokers | 40 | 0.35% | 3 |
| Jan 2026 | Palmerston North insurance brokers | 70 | 0.49% | 3 |
| Feb 2026 | Palmerston North insurance brokers | 50 | 0.35% | 4 |
| Mar 2026 | Palmerston North insurance brokers | 40 | 0.27% | 4 |
| Apr 2026 | Palmerston North insurance brokers | 10 | 0.09% | 5 |
| May 2026 | Palmerston North insurance brokers | 30 | 0.21% | 4 |
| Jun 2026 | Palmerston North insurance brokers | 30 | 0.21% | 4 |
| Jul 2026 | Palmerston North insurance brokers | 50 | 0.35% | 3 |
| Aug 2026 | Palmerston North insurance brokers | 40 | 0.27% | 4 |
| Sep 2026 | Palmerston North insurance brokers | — | — | — |
| Oct 2025 | Queenstown insurance brokers | 10 | 0.06% | 5 |
| Nov 2025 | Queenstown insurance brokers | 10 | 0.06% | 5 |
| Dec 2025 | Queenstown insurance brokers | 40 | 0.33% | 4 |
| Jan 2026 | Queenstown insurance brokers | 70 | 0.47% | 4 |
| Feb 2026 | Queenstown insurance brokers | 50 | 0.33% | 4 |
| Mar 2026 | Queenstown insurance brokers | 40 | 0.25% | 4 |
| Apr 2026 | Queenstown insurance brokers | 10 | 0.08% | 5 |
| May 2026 | Queenstown insurance brokers | 30 | 0.2% | 4 |
| Jun 2026 | Queenstown insurance brokers | 30 | 0.19% | 4 |
| Jul 2026 | Queenstown insurance brokers | 50 | 0.33% | 4 |
| Aug 2026 | Queenstown insurance brokers | 40 | 0.26% | 4 |
| Sep 2026 | Queenstown insurance brokers | — | — | — |
| Oct 2025 | Whanganui insurance brokers | 10 | 0.06% | 4 |
| Nov 2025 | Whanganui insurance brokers | 10 | 0.07% | 4 |
| Dec 2025 | Whanganui insurance brokers | 40 | 0.35% | 3 |
| Jan 2026 | Whanganui insurance brokers | 70 | 0.49% | 3 |
| Feb 2026 | Whanganui insurance brokers | 50 | 0.35% | 3 |
| Mar 2026 | Whanganui insurance brokers | 40 | 0.27% | 3 |
| Apr 2026 | Whanganui insurance brokers | 10 | 0.09% | 4 |
| May 2026 | Whanganui insurance brokers | 30 | 0.21% | 3 |
| Jun 2026 | Whanganui insurance brokers | 30 | 0.21% | 4 |
| Jul 2026 | Whanganui insurance brokers | 50 | 0.35% | 3 |
| Aug 2026 | Whanganui insurance brokers | 40 | 0.27% | 3 |
| Sep 2026 | Whanganui insurance brokers | — | — | — |

## How is The Insurance Collective measured?

Brandwave collects information about searches that people make online using The Insurance Collective’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “the insurance collective”

## Which gisborne insurance brokers compete with The Insurance Collective?

- [Rothbury](/demand/nz/brands/rothbury): Head-to-head: /demand/nz/compare/rothbury-vs-the-insurance-collective
- [Emerre & Hathaway](/demand/nz/brands/emerre-hathaway): Head-to-head: /demand/nz/compare/emerre-hathaway-vs-the-insurance-collective
- [Gisborne Financial Services](/demand/nz/brands/gisborne-financial-services): Head-to-head: /demand/nz/compare/gisborne-financial-services-vs-the-insurance-collective
- [ABC Insurance](/demand/nz/brands/abc-insurance): Head-to-head: /demand/nz/compare/abc-insurance-vs-the-insurance-collective

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "The Insurance Collective: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/the-insurance-collective

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/the-insurance-collective. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.