---
title: "The Instillery: search popularity and Share of Search in New Zealand"
description: "The Instillery provides managed IT services to New Zealand organisations. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/the-instillery"
publisher: "Brandwave"
---

# The Instillery: search popularity and Share of Search in New Zealand

The Instillery provides managed IT services to New Zealand organisations. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: The Instillery
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among IT managed service providers**: 8.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| IT managed service providers | 3 | 8.6% | 760 |

- [IT managed service providers](/demand/nz/categories/nz-it-managed-service-providers)

## How has branded search demand for The Instillery changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for The Instillery in New Zealand held steady, from 750 to 760.
- Across the 11 months ending August 2026, The Instillery’s estimated Share of Search among IT managed service providers in New Zealand decreased from 9.5% to 8.6%.
- Across the 11 months ending August 2026, The Instillery’s estimated Share of Search among IT managed service providers in New Zealand peaked at 9.7% in February 2026 and was lowest at 5.7% in April 2026.

## How did search popularity change for New Zealand IT managed service providers in August 2026?

- In August 2026, Datacom gained estimated Share of Search among IT managed service providers in New Zealand, from 52.3% to 57.4%.
- In August 2026, The Instillery gained estimated Share of Search among IT managed service providers in New Zealand, from 6.7% to 8.6%.
- In August 2026, Cyclone Computers gained estimated Share of Search among IT managed service providers in New Zealand, from 4.1% to 5.2%.
- In August 2026, Fujitsu lost estimated Share of Search among IT managed service providers in New Zealand, from 36% to 27.8%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | IT managed service providers | 750 | 9.5% | 3 |
| Nov 2025 | IT managed service providers | 620 | 7.3% | 4 |
| Dec 2025 | IT managed service providers | 640 | 8.9% | 3 |
| Jan 2026 | IT managed service providers | 650 | 8.8% | 4 |
| Feb 2026 | IT managed service providers | 770 | 9.7% | 3 |
| Mar 2026 | IT managed service providers | 940 | 9.7% | 3 |
| Apr 2026 | IT managed service providers | 530 | 5.7% | 3 |
| May 2026 | IT managed service providers | 780 | 8.2% | 3 |
| Jun 2026 | IT managed service providers | 810 | 8.5% | 3 |
| Jul 2026 | IT managed service providers | 650 | 6.7% | 3 |
| Aug 2026 | IT managed service providers | 760 | 8.6% | 3 |
| Sep 2026 | IT managed service providers | — | — | — |

## How is The Instillery measured?

Brandwave collects information about searches that people make online using The Instillery’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “the instillery”
- “the instillery near me”
- “the instillery nz”
- “theinstillery”

## Which IT managed service providers compete with The Instillery?

- [Datacom](/demand/nz/brands/datacom): Head-to-head: /demand/nz/compare/datacom-vs-the-instillery
- [Fujitsu](/demand/nz/brands/fujitsu): Head-to-head: /demand/nz/compare/fujitsu-vs-the-instillery
- [Cyclone Computers](/demand/nz/brands/cyclone-computers): Head-to-head: /demand/nz/compare/cyclone-computers-vs-the-instillery
- [CCL](/demand/nz/brands/ccl): Head-to-head: /demand/nz/compare/ccl-vs-the-instillery
- [Lucidity](/demand/nz/brands/lucidity): Head-to-head: /demand/nz/compare/lucidity-vs-the-instillery

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "The Instillery: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/the-instillery

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/the-instillery. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.