---
title: "The Iconic: search popularity and Share of Search in New Zealand"
description: "The Iconic is an online fashion retailer that ships to New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/the-iconic"
publisher: "Brandwave"
---

# The Iconic: search popularity and Share of Search in New Zealand

The Iconic is an online fashion retailer that ships to New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: The Iconic
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among online fashion retailers**: 6.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Online fashion retailers | 4 | 6.8% | 29.9K |

- [Online fashion retailers](/demand/nz/categories/nz-online-fashion-retailers)

## How has branded search demand for The Iconic changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for The Iconic in New Zealand held steady, from 30K to 29.9K.
- Across the 11 months ending August 2026, The Iconic’s estimated Share of Search among online fashion retailers in New Zealand increased from 6% to 6.8%.
- Across the 11 months ending August 2026, The Iconic’s estimated Share of Search among online fashion retailers in New Zealand peaked at 9% in November 2025 and was lowest at 6% in October 2025.
- Across the 11 months ending August 2026, The Iconic fell from 3rd to 4th among online fashion retailers in New Zealand.

## How did search popularity change for New Zealand online fashion retailers in August 2026?

- In August 2026, Princess Polly gained estimated Share of Search among online fashion retailers in New Zealand, from 8.5% to 9%.
- In August 2026, ASOS lost estimated Share of Search among online fashion retailers in New Zealand, from 7.8% to 6.8%.
- Hello Molly’s estimated Share of Search among online fashion retailers in New Zealand has lost ground for 3 months in a row, from 2.9% to 1.9% in August 2026.
- Estimated monthly branded searches for Boohoo in New Zealand fell 37% over 11 measured months, from 21K to 13.2K in August 2026.
- Estimated monthly branded searches for Showpo in New Zealand fell 17% over 11 measured months, from 19.8K to 16.5K in August 2026.
- Estimated monthly branded searches for Shein in New Zealand fell 11.4% over 11 measured months, from 329K to 292K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Online fashion retailers | 30K | 6% | 3 |
| Nov 2025 | Online fashion retailers | 44.9K | 9% | 3 |
| Dec 2025 | Online fashion retailers | 29.2K | 8.2% | 3 |
| Jan 2026 | Online fashion retailers | 24.6K | 6.9% | 4 |
| Feb 2026 | Online fashion retailers | 23.4K | 6.8% | 4 |
| Mar 2026 | Online fashion retailers | 27.7K | 6.8% | 3 |
| Apr 2026 | Online fashion retailers | 28.7K | 7% | 4 |
| May 2026 | Online fashion retailers | 28.8K | 7.1% | 3 |
| Jun 2026 | Online fashion retailers | 29.6K | 6.6% | 3 |
| Jul 2026 | Online fashion retailers | 24.5K | 6.3% | 4 |
| Aug 2026 | Online fashion retailers | 29.9K | 6.8% | 4 |
| Sep 2026 | Online fashion retailers | — | — | — |

## How is The Iconic measured?

Brandwave collects information about searches that people make online using The Iconic’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “polo ralph lauren the iconic”
- “the iconic”
- “the iconic alias mae”
- “the iconic aus”
- “the iconic clothing”
- “the iconic delivery”
- “the iconic discounts”
- “the iconic dresses”
- “the iconic free shipping”
- “the iconic near me”
- “the iconic nz”
- “the iconic online”
- “the iconic shop”
- “the iconic voucher”
- “theiconic”
- “theiconic clothing”
- “theiconic co nz”
- “theiconic dresses”
- “theiconic nz”

## Which online fashion retailers compete with The Iconic?

- [Shein](/demand/nz/brands/shein): Head-to-head: /demand/nz/compare/shein-vs-the-iconic
- [Princess Polly](/demand/nz/brands/princess-polly): Head-to-head: /demand/nz/compare/princess-polly-vs-the-iconic
- [ASOS](/demand/nz/brands/asos): Head-to-head: /demand/nz/compare/asos-vs-the-iconic
- [Showpo](/demand/nz/brands/showpo): Head-to-head: /demand/nz/compare/showpo-vs-the-iconic
- [Boohoo](/demand/nz/brands/boohoo): Head-to-head: /demand/nz/compare/boohoo-vs-the-iconic
- [Stylerunner](/demand/nz/brands/stylerunner)
- [Hello Molly](/demand/nz/brands/hello-molly)
- [White Fox Boutique](/demand/nz/brands/white-fox-boutique)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "The Iconic: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/the-iconic

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/the-iconic. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.