--- title: "The Home Loan Collective: search popularity in New Zealand" description: "A mortgage adviser in Blenheim. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/the-home-loan-collective" publisher: "Brandwave" --- # The Home Loan Collective: search popularity in New Zealand A mortgage adviser in Blenheim. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: The Home Loan Collective - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among Blenheim mortgage advisers**: 4.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Blenheim mortgage advisers | 6 | 4.8% | 10 | - [Blenheim mortgage advisers](/demand/nz/locations/blenheim/mortgage-advisers) ## Top Blenheim mortgage advisers in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, The Home Loan Collective appeared in all four answers. The Home Loan Collective is the most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | The Home Loan Collective | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Loan Market | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Mortgage Room | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | NZHL | 4th | 2 of 3 | 1 of 1 | 3 of 4 | | In-House Mortgages | Not ranked | 0 of 3 | 1 of 1 | 1 of 4 | | Mike Walker Mortgages | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Mortgage Pundit | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about Blenheim mortgage advisers - Asked ChatGPT "Which mortgage adviser should I hire in Blenheim, New Zealand?": 1. Mortgage Room, 2. The Home Loan Collective, 3. Loan Market, 4. NZHL - Asked ChatGPT "What are the best mortgage advisers in Blenheim, New Zealand?": 1. The Home Loan Collective, 2. Loan Market, 3. Mortgage Room, 4. NZHL - Asked ChatGPT "What's the best mortgage adviser in Blenheim, New Zealand for a home loan?": 1. The Home Loan Collective, 2. Loan Market, 3. Mortgage Room - Searched Google, AI Overview "blenheim home loan advice": 1. The Home Loan Collective, 2. NZHL, 3. Loan Market, 4. Mortgage Room, 5. In-House Mortgages Not named in any answer: Mike Walker Mortgages and Mortgage Pundit. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How has branded search demand for The Home Loan Collective changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for The Home Loan Collective in New Zealand held steady at 30. - Across the 12 months ending September 2026, The Home Loan Collective’s share of searches among Blenheim mortgage advisers in New Zealand peaked at 10% in December 2025 and was lowest at 3.3% in February 2026. ## How did search popularity change for New Zealand Blenheim mortgage advisers in September 2026? - In September 2026, NZHL gained share of searches among Blenheim mortgage advisers in New Zealand, from 38.1% to 47.6%. - In September 2026, Loan Market lost share of searches among Blenheim mortgage advisers in New Zealand, from 14.3% to 9.5%. - In September 2026, Mortgage Room lost share of searches among Blenheim mortgage advisers in New Zealand, from 33.3% to 28.6%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Blenheim mortgage advisers | 10 | 4.8% | 6 | | Nov 2025 | Blenheim mortgage advisers | 10 | 4.3% | 6 | | Dec 2025 | Blenheim mortgage advisers | 20 | 10% | 4 | | Jan 2026 | Blenheim mortgage advisers | 10 | 5.3% | 5 | | Feb 2026 | Blenheim mortgage advisers | 10 | 3.3% | 6 | | Mar 2026 | Blenheim mortgage advisers | 20 | 7.1% | 5 | | Apr 2026 | Blenheim mortgage advisers | 10 | 4.2% | 6 | | May 2026 | Blenheim mortgage advisers | 10 | 4.8% | 6 | | Jun 2026 | Blenheim mortgage advisers | 10 | 4.5% | 6 | | Jul 2026 | Blenheim mortgage advisers | 10 | 5.9% | 6 | | Aug 2026 | Blenheim mortgage advisers | 10 | 4.8% | 6 | | Sep 2026 | Blenheim mortgage advisers | 10 | 4.8% | 6 | ## How are The Home Loan Collective’s branded searches counted? Brandwave collects information about searches that people make online using The Home Loan Collective’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “home loan collective” ## Which Blenheim mortgage advisers compete with The Home Loan Collective? - [NZHL](/demand/nz/brands/nzhl): Head-to-head: /demand/nz/compare/nzhl-vs-the-home-loan-collective - [Mortgage Room](/demand/nz/brands/mortgage-room): Head-to-head: /demand/nz/compare/mortgage-room-vs-the-home-loan-collective - [Loan Market](/demand/nz/brands/loan-market): Head-to-head: /demand/nz/compare/loan-market-vs-the-home-loan-collective - [In-House Mortgages](/demand/nz/brands/in-house-mortgages): Head-to-head: /demand/nz/compare/in-house-mortgages-vs-the-home-loan-collective - [Mike Walker Mortgages](/demand/nz/brands/mike-walker-mortgages): Head-to-head: /demand/nz/compare/mike-walker-mortgages-vs-the-home-loan-collective - [Mortgage Pundit](/demand/nz/brands/mortgage-pundit) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "The Home Loan Collective: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/the-home-loan-collective This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/the-home-loan-collective. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.