--- title: "The Helicopter Line: search popularity and Share of Search in New Zealand" description: "The Helicopter Line runs scenic flights in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/the-helicopter-line" publisher: "Brandwave" --- # The Helicopter Line: search popularity and Share of Search in New Zealand The Helicopter Line runs scenic flights in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: The Helicopter Line - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among scenic flight and heli tour operators**: 19.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Scenic flight and heli tour operators | 3 | 19.3% | 900 | - [Scenic flight and heli tour operators](/demand/nz/categories/nz-scenic-flight-operators) ## How has branded search demand for The Helicopter Line changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for The Helicopter Line in New Zealand fell from 1.3K to 900. - Across the 11 months ending August 2026, The Helicopter Line’s estimated Share of Search among scenic flight and heli tour operators in New Zealand decreased from 24.4% to 19.3%. - Across the 11 months ending August 2026, The Helicopter Line’s estimated Share of Search among scenic flight and heli tour operators in New Zealand peaked at 31.1% in January 2026 and was lowest at 17.6% in July 2026. - Across the 11 months ending August 2026, The Helicopter Line fell from 1st to 3rd among scenic flight and heli tour operators in New Zealand. ## How did search popularity change for New Zealand scenic flight and heli tour operators in August 2026? - In August 2026, Air Milford overtook Volcanic Air to rank 2nd among scenic flight and heli tour operators in New Zealand, at 21.9%. - In August 2026, The Helicopter Line overtook Volcanic Air to rank 3rd among scenic flight and heli tour operators in New Zealand, at 19.3%. - In August 2026, Over The Top gained estimated Share of Search among scenic flight and heli tour operators in New Zealand, from 9.1% to 12.7%. - In August 2026, Volcanic Air lost estimated Share of Search among scenic flight and heli tour operators in New Zealand, from 21.1% to 16.1%. - In August 2026, Glacier Southern Lakes Helicopters lost estimated Share of Search among scenic flight and heli tour operators in New Zealand, from 25.5% to 23.4%. - In August 2026, Air Safaris lost estimated Share of Search among scenic flight and heli tour operators in New Zealand, from 7.3% to 6.7%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Scenic flight and heli tour operators | 1.3K | 24.4% | 1 | | Nov 2025 | Scenic flight and heli tour operators | 2.4K | 30.4% | 1 | | Dec 2025 | Scenic flight and heli tour operators | 2.6K | 27.2% | 1 | | Jan 2026 | Scenic flight and heli tour operators | 3K | 31.1% | 1 | | Feb 2026 | Scenic flight and heli tour operators | 2.4K | 29.2% | 1 | | Mar 2026 | Scenic flight and heli tour operators | 2.1K | 27.8% | 1 | | Apr 2026 | Scenic flight and heli tour operators | 1.6K | 26.5% | 1 | | May 2026 | Scenic flight and heli tour operators | 1K | 22.7% | 2 | | Jun 2026 | Scenic flight and heli tour operators | 750 | 18.6% | 3 | | Jul 2026 | Scenic flight and heli tour operators | 750 | 17.6% | 4 | | Aug 2026 | Scenic flight and heli tour operators | 900 | 19.3% | 3 | | Sep 2026 | Scenic flight and heli tour operators | — | — | — | ## How is The Helicopter Line measured? Brandwave collects information about searches that people make online using The Helicopter Line’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “helicopter co nz” - “the helicopter line” - “the helicopter line franz” - “the helicopter line near me” - “the helicopter line nz” - “thehelicopterline” ## Which scenic flight and heli tour operators compete with The Helicopter Line? - [Glacier Southern Lakes Helicopters](/demand/nz/brands/glacier-southern-lakes-helicopters): Head-to-head: /demand/nz/compare/glacier-southern-lakes-helicopters-vs-the-helicopter-line - [Air Milford](/demand/nz/brands/air-milford): Head-to-head: /demand/nz/compare/air-milford-vs-the-helicopter-line - [Volcanic Air](/demand/nz/brands/volcanic-air): Head-to-head: /demand/nz/compare/the-helicopter-line-vs-volcanic-air - [Over The Top](/demand/nz/brands/over-the-top): Head-to-head: /demand/nz/compare/over-the-top-vs-the-helicopter-line - [Air Safaris](/demand/nz/brands/air-safaris): Head-to-head: /demand/nz/compare/air-safaris-vs-the-helicopter-line ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "The Helicopter Line: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/the-helicopter-line This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/the-helicopter-line. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.