---
title: "The Grille Cafe: search popularity and Share of Search in New Zealand"
description: "The Grille Cafe serves breakfast and lunch at Bill Richardson Transport World in Invercargill. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/the-grille-cafe"
publisher: "Brandwave"
---

# The Grille Cafe: search popularity and Share of Search in New Zealand

The Grille Cafe serves breakfast and lunch at Bill Richardson Transport World in Invercargill. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: The Grille Cafe
- **Owned by**: Transport World
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among invercargill restaurants**: 17.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Invercargill restaurants | 2 | 17.6% | 610 |

- [Invercargill restaurants](/demand/nz/categories/nz-invercargill-restaurants)

## How has branded search demand for The Grille Cafe changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for The Grille Cafe in New Zealand held steady, from 640 to 610.
- Across the 11 months ending August 2026, The Grille Cafe’s estimated Share of Search among invercargill restaurants in New Zealand increased from 16.2% to 17.6%.
- Across the 11 months ending August 2026, The Grille Cafe’s estimated Share of Search among invercargill restaurants in New Zealand peaked at 18.9% in July 2026 and was lowest at 13.6% in November 2025.

## How did search popularity change for New Zealand invercargill restaurants in August 2026?

- In August 2026, Da Vinci's Pizzeria Invercargill gained estimated Share of Search among invercargill restaurants in New Zealand, from 3% to 4.9%.
- In August 2026, The Grille Cafe lost estimated Share of Search among invercargill restaurants in New Zealand, from 18.9% to 17.6%.
- In August 2026, Buster Crabb lost estimated Share of Search among invercargill restaurants in New Zealand, from 78.1% to 77.5%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Invercargill restaurants | 640 | 16.2% | 2 |
| Nov 2025 | Invercargill restaurants | 600 | 13.6% | 2 |
| Dec 2025 | Invercargill restaurants | 780 | 16.1% | 2 |
| Jan 2026 | Invercargill restaurants | 880 | 18.1% | 2 |
| Feb 2026 | Invercargill restaurants | 750 | 14.1% | 2 |
| Mar 2026 | Invercargill restaurants | 880 | 18.8% | 2 |
| Apr 2026 | Invercargill restaurants | 530 | 14.3% | 2 |
| May 2026 | Invercargill restaurants | 730 | 18.3% | 2 |
| Jun 2026 | Invercargill restaurants | 520 | 16.2% | 2 |
| Jul 2026 | Invercargill restaurants | 630 | 18.9% | 2 |
| Aug 2026 | Invercargill restaurants | 610 | 17.6% | 2 |
| Sep 2026 | Invercargill restaurants | — | — | — |

## How is The Grille Cafe measured?

Brandwave collects information about searches that people make online using The Grille Cafe’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “the grille cafe”
- “the grille cafe invercargill”
- “the grille invercargill”

## Which invercargill restaurants compete with The Grille Cafe?

- [Buster Crabb](/demand/nz/brands/buster-crabb): Head-to-head: /demand/nz/compare/buster-crabb-vs-the-grille-cafe
- [Da Vinci's Pizzeria Invercargill](/demand/nz/brands/da-vincis-pizzeria-invercargill): Head-to-head: /demand/nz/compare/da-vincis-pizzeria-invercargill-vs-the-grille-cafe

## Who owns The Grille Cafe?

The Grille Cafe is owned by Transport World. Brandwave does not track any other brands owned by Transport World.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns The Grille Cafe?

The Grille Cafe is owned by Transport World. Brandwave does not track any other brands owned by Transport World.

## Cite this page

Brandwave. "The Grille Cafe: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/the-grille-cafe

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/the-grille-cafe. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.