--- title: "The Good Wine Co: search popularity in New Zealand" description: "The Good Wine Co is an online wine retailer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/the-good-wine-co" publisher: "Brandwave" --- # The Good Wine Co: search popularity in New Zealand The Good Wine Co is an online wine retailer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: The Good Wine Co - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among online wine retailers**: 1.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Online wine retailers | 8 | 1.6% | 210 | - [Online wine retailers](/demand/nz/categories/nz-wine-retailers-online) ## Top online wine retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, The Good Wine Co was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. The Good Wine Co is the second most recommended of the ten. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Fine Wine Delivery Company | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | The Good Wine Co | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Black Market | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Wine Direct | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Wine Central | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Everyday Wine | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | The Wine List | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Glengarry | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | Vino Fino | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Advintage | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about online wine retailers - Asked ChatGPT "Which online wine retailer should I shop at in New Zealand?": 1. Fine Wine Delivery Company, 2. Black Market, 3. The Good Wine Co, 4. The Wine List - Asked ChatGPT "What are the best online wine retailers in New Zealand?": 1. The Good Wine Co, 2. Fine Wine Delivery Company, 3. Wine Direct, 4. Wine Central, 5. Everyday Wine - Asked ChatGPT "What's the best online wine retailer in New Zealand for home delivery?": 1. Fine Wine Delivery Company, 2. Black Market, 3. Wine Direct, 4. Everyday Wine, 5. The Wine List - Searched Google, AI Overview "wine delivery nz": 1. Fine Wine Delivery Company, 2. Wine Central, 3. Wine Direct, 4. The Good Wine Co - Searched Google, AI Overview "buy wine online": 1. The Good Wine Co, 2. Black Market, 3. Wine Direct, 4. Glengarry Not named in any answer: Vino Fino and Advintage. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for The Good Wine Co changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for The Good Wine Co in New Zealand fell from 260 to 210. - Across the 12 months ending September 2026, The Good Wine Co’s share of searches among online wine retailers in New Zealand decreased from 2.3% to 1.6%. - Across the 12 months ending September 2026, The Good Wine Co’s share of searches among online wine retailers in New Zealand peaked at 2.3% in October 2025 and was lowest at 1.2% in March 2026. ## How did search popularity change for New Zealand online wine retailers in September 2026? - In September 2026, Advintage overtook Fine Wine Delivery Company to rank 4th among online wine retailers in New Zealand, with 11.2% of the searches. - In September 2026, Fine Wine Delivery Company lost share of searches among online wine retailers in New Zealand, from 12.4% to 10.1%. - In September 2026, Wine Central lost share of searches among online wine retailers in New Zealand, from 5.6% to 4.6%. - Vino Fino’s share of searches among online wine retailers in New Zealand has lost ground for 3 months in a row, from 24.9% to 23.2% in September 2026. - In September 2026, The Wine List rose from 10th to 9th among online wine retailers in New Zealand. - In September 2026, Glengarry fell from 9th to 10th among online wine retailers in New Zealand. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Online wine retailers | 260 | 2.3% | 8 | | Nov 2025 | Online wine retailers | 320 | 2.2% | 8 | | Dec 2025 | Online wine retailers | 390 | 2.1% | 8 | | Jan 2026 | Online wine retailers | 170 | 1.5% | 8 | | Feb 2026 | Online wine retailers | 170 | 1.5% | 8 | | Mar 2026 | Online wine retailers | 170 | 1.2% | 8 | | Apr 2026 | Online wine retailers | 170 | 1.4% | 8 | | May 2026 | Online wine retailers | 170 | 1.4% | 8 | | Jun 2026 | Online wine retailers | 170 | 1.4% | 8 | | Jul 2026 | Online wine retailers | 170 | 1.4% | 8 | | Aug 2026 | Online wine retailers | 210 | 1.6% | 8 | | Sep 2026 | Online wine retailers | 210 | 1.6% | 8 | ## How are The Good Wine Co’s branded searches counted? Brandwave collects information about searches that people make online using The Good Wine Co’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “the good wine co” ## Which online wine retailers compete with The Good Wine Co? - [Everyday Wine](/demand/nz/brands/everyday-wine) - [Vino Fino](/demand/nz/brands/vino-fino) - [Black Market](/demand/nz/brands/black-market) - [Advintage](/demand/nz/brands/advintage) - [Fine Wine Delivery Company](/demand/nz/brands/fine-wine-delivery-company): Head-to-head: /demand/nz/compare/fine-wine-delivery-company-vs-the-good-wine-co - [Wine Central](/demand/nz/brands/wine-central): Head-to-head: /demand/nz/compare/the-good-wine-co-vs-wine-central - [Wine Direct](/demand/nz/brands/wine-direct): Head-to-head: /demand/nz/compare/the-good-wine-co-vs-wine-direct - [The Wine List](/demand/nz/brands/the-wine-list): Head-to-head: /demand/nz/compare/the-good-wine-co-vs-the-wine-list - [Glengarry](/demand/nz/brands/glengarry): Head-to-head: /demand/nz/compare/glengarry-vs-the-good-wine-co ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "The Good Wine Co: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/the-good-wine-co This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/the-good-wine-co. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.