--- title: "The Good Oil: search popularity in New Zealand" description: "The Good Oil makes New Zealand olive oil. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/the-good-oil" publisher: "Brandwave" --- # The Good Oil: search popularity in New Zealand The Good Oil makes New Zealand olive oil. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: The Good Oil - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among cooking oil brands**: 59.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Cooking oil brands | 1 | 59.9% | 1.3K | - [Cooking oil brands](/demand/nz/categories/nz-cooking-oil-brands) ## Top cooking oil brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, The Good Oil was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. The Good Oil is the most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | The Good Oil | 1st | 2 of 3 | 0 of 2 | 2 of 5 | | Alfa One | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Cobram Estate | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | Lupi | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | The Village Press | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Bertolli | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Olivado | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Red Island | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about cooking oil brands - Asked ChatGPT "Which cooking oil brand should I buy in New Zealand?": 1. The Good Oil, 2. Bertolli, 3. Alfa One - Asked ChatGPT "What are the best cooking oil brands in New Zealand?": 1. Cobram Estate, 2. The Village Press, 3. Lupi, 4. Alfa One - Asked ChatGPT "What's the best cooking oil brand in New Zealand for everyday cooking?": 1. The Good Oil, 2. Alfa One, 3. Lupi - Searched Google, AI Overview "best cooking oil": named none of the brands we track - Searched Google, AI Overview "olive oil nz": 1. The Village Press Not named in any answer: Olivado and Red Island. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for The Good Oil changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for The Good Oil in New Zealand fell from 1.6K to 1.3K. - Across the 12 months ending September 2026, The Good Oil’s share of searches among cooking oil brands in New Zealand decreased from 65% to 59.9%. - Across the 12 months ending September 2026, The Good Oil’s share of searches among cooking oil brands in New Zealand peaked at 69% in April 2026 and was lowest at 50.4% in May 2026. ## How did search popularity change for New Zealand cooking oil brands in September 2026? - In September 2026, The Good Oil gained share of searches among cooking oil brands in New Zealand, from 55.8% to 59.9%. - In September 2026, The Village Press lost share of searches among cooking oil brands in New Zealand, from 17.2% to 13.8%. - In September 2026, Red Island lost share of searches among cooking oil brands in New Zealand, from 1.7% to 0.92%. - In September 2026, Lupi lost share of searches among cooking oil brands in New Zealand, from 9.4% to 8.8%. - Estimated monthly branded searches for Alfa One in New Zealand rose 200% over 12 measured months, from 50 to 150 in September 2026. - Estimated monthly branded searches for Bertolli in New Zealand rose 14.3% over 12 measured months, from 70 to 80 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Cooking oil brands | 1.6K | 65% | 1 | | Nov 2025 | Cooking oil brands | 1.3K | 61.6% | 1 | | Dec 2025 | Cooking oil brands | 1.3K | 58.3% | 1 | | Jan 2026 | Cooking oil brands | 1.3K | 59.9% | 1 | | Feb 2026 | Cooking oil brands | 1K | 58.1% | 1 | | Mar 2026 | Cooking oil brands | 1.6K | 65.8% | 1 | | Apr 2026 | Cooking oil brands | 1.6K | 69% | 1 | | May 2026 | Cooking oil brands | 1.3K | 50.4% | 1 | | Jun 2026 | Cooking oil brands | 1.3K | 62.5% | 1 | | Jul 2026 | Cooking oil brands | 1K | 51% | 1 | | Aug 2026 | Cooking oil brands | 1.3K | 55.8% | 1 | | Sep 2026 | Cooking oil brands | 1.3K | 59.9% | 1 | ## How are The Good Oil’s branded searches counted? Brandwave collects information about searches that people make online using The Good Oil’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “the good oil” ## Which cooking oil brands compete with The Good Oil? - [The Village Press](/demand/nz/brands/the-village-press): Head-to-head: /demand/nz/compare/the-good-oil-vs-the-village-press - [Lupi](/demand/nz/brands/lupi): Head-to-head: /demand/nz/compare/lupi-vs-the-good-oil - [Alfa One](/demand/nz/brands/alfa-one): Head-to-head: /demand/nz/compare/alfa-one-vs-the-good-oil - [Bertolli](/demand/nz/brands/bertolli): Head-to-head: /demand/nz/compare/bertolli-vs-the-good-oil - [Olivado](/demand/nz/brands/olivado): Head-to-head: /demand/nz/compare/olivado-vs-the-good-oil - [Cobram Estate](/demand/nz/brands/cobram-estate) - [Red Island](/demand/nz/brands/red-island) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "The Good Oil: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/the-good-oil This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/the-good-oil. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.