---
title: "The Good Home: search popularity in New Zealand"
description: "The Good Home is a chain of gastropubs. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/the-good-home"
publisher: "Brandwave"
---

# The Good Home: search popularity in New Zealand

The Good Home is a chain of gastropubs. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: The Good Home
- **Market**: New Zealand
- **Measured month**: Sep 2026
- **Share of Search among casual dining chains**: 7.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Casual dining chains | 5 | 7.3% | 6.6K |

- [Casual dining chains](/demand/nz/categories/nz-casual-dining-chains)

## Top casual dining chains in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, The Good Home was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. The Good Home is the fifth most recommended of the six.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Nando's | 1st | 2 of 3 | 0 of 2 | 2 of 5 |
| Lone Star | 2nd | 2 of 3 | 0 of 2 | 2 of 5 |
| Cobb & Co | 3rd | 2 of 3 | 0 of 2 | 2 of 5 |
| Denny's | 4th | 2 of 3 | 0 of 2 | 2 of 5 |
| The Good Home | 5th | 2 of 3 | 0 of 2 | 2 of 5 |
| Speight's Ale House | 6th | 1 of 3 | 0 of 2 | 1 of 5 |

## Every AI answer about casual dining chains

- Asked ChatGPT "Which casual dining chain should I go to in New Zealand?": 1. Nando's, 2. Denny's
- Asked ChatGPT "What are the best casual dining chains in New Zealand?": 1. Nando's, 2. Lone Star, 3. The Good Home, 4. Cobb & Co, 5. Speight's Ale House
- Asked ChatGPT "What's the best casual dining chain in New Zealand for a family meal?": 1. Cobb & Co, 2. Lone Star, 3. Denny's, 4. The Good Home
- Searched Google, AI Overview "casual restaurants auckland": named none of the brands we track
- Searched Google, AI Overview "family dinner out": named none of the brands we track

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026.

## How has branded search demand for The Good Home changed in New Zealand over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for The Good Home in New Zealand held steady at 6.6K.
- Across the 12 months ending September 2026, The Good Home’s share of searches among casual dining chains in New Zealand increased from 6.8% to 7.3%.
- Across the 12 months ending September 2026, The Good Home’s share of searches among casual dining chains in New Zealand peaked at 8.3% in November 2025 and was lowest at 6.8% in October 2025.

## How did search popularity change for New Zealand casual dining chains in September 2026?

- In September 2026, Denny's overtook Speight's Ale House to rank 3rd among casual dining chains in New Zealand, with 13.6% of the searches.
- In September 2026, Cobb & Co gained share of searches among casual dining chains in New Zealand, from 6.2% to 7.2%.
- In September 2026, Nando's lost share of searches among casual dining chains in New Zealand, from 48.4% to 46.7%.
- Estimated monthly branded searches for Lone Star in New Zealand fell 12.3% over 12 measured months, from 14.3K to 12.5K in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Casual dining chains | 6.6K | 6.8% | 5 |
| Nov 2025 | Casual dining chains | 8.1K | 8.3% | 5 |
| Dec 2025 | Casual dining chains | 8.1K | 7.4% | 5 |
| Jan 2026 | Casual dining chains | 8.1K | 7.6% | 5 |
| Feb 2026 | Casual dining chains | 6.6K | 7.4% | 5 |
| Mar 2026 | Casual dining chains | 6.6K | 7.5% | 5 |
| Apr 2026 | Casual dining chains | 6.6K | 7.2% | 5 |
| May 2026 | Casual dining chains | 6.6K | 7.1% | 5 |
| Jun 2026 | Casual dining chains | 6.6K | 7.9% | 5 |
| Jul 2026 | Casual dining chains | 6.6K | 7.1% | 6 |
| Aug 2026 | Casual dining chains | 6.6K | 7.5% | 5 |
| Sep 2026 | Casual dining chains | 6.6K | 7.3% | 5 |

## How are The Good Home’s branded searches counted?

Brandwave collects information about searches that people make online using The Good Home’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “the good home”

## Which casual dining chains compete with The Good Home?

- [Nando's](/demand/nz/brands/nandos): Head-to-head: /demand/nz/compare/nandos-vs-the-good-home
- [Lone Star](/demand/nz/brands/lone-star): Head-to-head: /demand/nz/compare/lone-star-vs-the-good-home
- [Denny's](/demand/nz/brands/dennys): Head-to-head: /demand/nz/compare/dennys-vs-the-good-home
- [Speight's Ale House](/demand/nz/brands/speights-ale-house): Head-to-head: /demand/nz/compare/speights-ale-house-vs-the-good-home
- [Cobb & Co](/demand/nz/brands/cobb-and-co): Head-to-head: /demand/nz/compare/cobb-and-co-vs-the-good-home

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "The Good Home: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/the-good-home

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/the-good-home. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
