---
title: "The Embassy Theatre: search popularity and Share of Search in New Zealand"
description: "The Embassy Theatre runs cinemas in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/the-embassy-theatre"
publisher: "Brandwave"
---

# The Embassy Theatre: search popularity and Share of Search in New Zealand

The Embassy Theatre runs cinemas in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: The Embassy Theatre
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among cinemas**: 0.04%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Cinemas | 8 | 0.04% | 330 |

- [Cinemas](/demand/nz/categories/nz-cinema-chains)

## How has branded search demand for The Embassy Theatre changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for The Embassy Theatre in New Zealand rose from 170 to 330.
- Across the 11 months ending August 2026, The Embassy Theatre’s estimated Share of Search among cinemas in New Zealand held steady, from 0.03% to 0.04%.

## How did search popularity change for New Zealand cinemas in August 2026?

- In August 2026, Hoyts lost estimated Share of Search among cinemas in New Zealand, from 37.3% to 36.8%.
- Event Cinemas’ estimated Share of Search among cinemas in New Zealand has gained ground for 3 months in a row, from 24.1% to 27.1% in August 2026.
- Silky Otter’s estimated Share of Search among cinemas in New Zealand has lost ground for 3 months in a row, from 17.4% to 14.8% in August 2026.
- Estimated monthly branded searches for The Embassy Theatre in New Zealand rose 94.1% over 11 measured months, from 170 to 330 in August 2026.
- Estimated monthly branded searches for Reading Cinemas in New Zealand rose 65.9% over 11 measured months, from 64.1K to 106K in August 2026.
- Estimated monthly branded searches for Academy Cinemas in New Zealand rose 49% over 11 measured months, from 12.8K to 19.1K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Cinemas | 170 | 0.03% | 8 |
| Nov 2025 | Cinemas | 170 | 0.03% | 8 |
| Dec 2025 | Cinemas | 180 | 0.02% | 8 |
| Jan 2026 | Cinemas | 220 | 0.03% | 8 |
| Feb 2026 | Cinemas | 140 | 0.03% | 8 |
| Mar 2026 | Cinemas | 260 | 0.05% | 8 |
| Apr 2026 | Cinemas | 330 | 0.05% | 8 |
| May 2026 | Cinemas | 330 | 0.04% | 8 |
| Jun 2026 | Cinemas | 270 | 0.04% | 8 |
| Jul 2026 | Cinemas | 480 | 0.06% | 8 |
| Aug 2026 | Cinemas | 330 | 0.04% | 8 |
| Sep 2026 | Cinemas | — | — | — |

## How is The Embassy Theatre measured?

Brandwave collects information about searches that people make online using The Embassy Theatre’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “the embassy theatre”
- “the embassy theatre tickets”

## Which cinemas compete with The Embassy Theatre?

- [Hoyts](/demand/nz/brands/hoyts)
- [Event Cinemas](/demand/nz/brands/event-cinemas)
- [Silky Otter](/demand/nz/brands/silky-otter): Head-to-head: /demand/nz/compare/silky-otter-vs-the-embassy-theatre
- [Reading Cinemas](/demand/nz/brands/reading-cinemas): Head-to-head: /demand/nz/compare/reading-cinemas-vs-the-embassy-theatre
- [Lido Cinema](/demand/nz/brands/lido-cinema): Head-to-head: /demand/nz/compare/lido-cinema-vs-the-embassy-theatre
- [Academy Cinemas](/demand/nz/brands/academy-cinemas): Head-to-head: /demand/nz/compare/academy-cinemas-vs-the-embassy-theatre
- [Lighthouse Cinema](/demand/nz/brands/lighthouse-cinema): Head-to-head: /demand/nz/compare/lighthouse-cinema-vs-the-embassy-theatre

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "The Embassy Theatre: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/the-embassy-theatre

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/the-embassy-theatre. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.