---
title: "The Edge: search popularity and Share of Search in New Zealand"
description: "A New Zealand hit music radio station. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/the-edge"
publisher: "Brandwave"
---

# The Edge: search popularity and Share of Search in New Zealand

A New Zealand hit music radio station. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: The Edge
- **Owned by**: MediaWorks
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among radio stations**: 2.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| radio stations | 10 | 2.5% | 5.6K |

- [New Zealand radio stations](/demand/nz/categories/nz-radio-stations)

## How has branded search demand for The Edge changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for The Edge in New Zealand fell from 7.2K to 5.6K.
- Across the 11 months ending August 2026, The Edge’s estimated Share of Search among radio stations in New Zealand decreased from 3% to 2.5%.

## How did search popularity change for New Zealand radio stations in August 2026?

- In August 2026, Radio Hauraki overtook The Hits to rank 5th among radio stations in New Zealand, at 6.6%.
- In August 2026, The Rock gained estimated Share of Search among radio stations in New Zealand, from 10% to 15%.
- In August 2026, RNZ National lost estimated Share of Search among radio stations in New Zealand, from 24.1% to 20.2%.
- In August 2026, The Hits lost estimated Share of Search among radio stations in New Zealand, from 5.9% to 4.6%.
- In August 2026, The Breeze lost estimated Share of Search among radio stations in New Zealand, from 8.3% to 7.6%.
- In August 2026, Coast lost estimated Share of Search among radio stations in New Zealand, from 5.2% to 4.5%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | radio stations | 7.2K | 3% | 10 |
| Nov 2025 | radio stations | 6.5K | 3.1% | 10 |
| Dec 2025 | radio stations | 5.4K | 2.8% | 10 |
| Jan 2026 | radio stations | 5.4K | 2.9% | 10 |
| Feb 2026 | radio stations | 5.5K | 2.9% | 10 |
| Mar 2026 | radio stations | 6.6K | 2.9% | 10 |
| Apr 2026 | radio stations | 5.3K | 2.5% | 10 |
| May 2026 | radio stations | 6.3K | 3.2% | 10 |
| Jun 2026 | radio stations | 5.3K | 2.8% | 10 |
| Jul 2026 | radio stations | 5.2K | 2.8% | 10 |
| Aug 2026 | radio stations | 5.6K | 2.5% | 10 |
| Sep 2026 | radio stations | — | — | — |

## How is The Edge measured?

Brandwave collects information about searches that people make online using The Edge’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “94.2 the edge”
- “listen live the edge”
- “listen to the edge radio live”
- “The Edge”
- “the edge fm”
- “the edge fm live”
- “the edge fm radio”
- “the edge listen live”
- “the edge live”
- “the edge nz”
- “the edge radio”
- “the edge radio live”
- “the edge radio station”

## Which radio stations compete with The Edge?

- [Newstalk ZB](/demand/nz/brands/newstalk-zb)
- [RNZ National](/demand/nz/brands/rnz-national)
- [The Rock](/demand/nz/brands/the-rock)
- [The Breeze](/demand/nz/brands/the-breeze)
- [Radio Hauraki](/demand/nz/brands/radio-hauraki)
- [More FM](/demand/nz/brands/more-fm): Head-to-head: /demand/nz/compare/more-fm-vs-the-edge
- [The Hits](/demand/nz/brands/the-hits): Head-to-head: /demand/nz/compare/the-edge-vs-the-hits
- [ZM](/demand/nz/brands/zm): Head-to-head: /demand/nz/compare/the-edge-vs-zm
- [Coast](/demand/nz/brands/coast): Head-to-head: /demand/nz/compare/coast-vs-the-edge
- [Magic](/demand/nz/brands/magic): Head-to-head: /demand/nz/compare/magic-vs-the-edge

## Who owns The Edge?

The Edge is owned by MediaWorks. Brandwave also tracks More FM, Magic, rova, The Breeze and The Rock, owned by the same company, in New Zealand.

- [MediaWorks](/demand/nz/companies/mediaworks): Owns 6 tracked brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns The Edge?

The Edge is owned by MediaWorks. Brandwave also tracks More FM, Magic, rova, The Breeze and The Rock, owned by the same company, in New Zealand.

## Cite this page

Brandwave. "The Edge: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/the-edge

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/the-edge. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.