---
title: "How popular is The Dog House? Searches and AI answers in New Zealand"
description: "The Dog House provides dog daycare and boarding. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/the-dog-house"
publisher: "Brandwave"
---

# How popular is The Dog House? Searches and AI answers in New Zealand

The Dog House provides dog daycare and boarding. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: The Dog House
- **Market**: New Zealand
- **Measured month**: Oct 2026
- **Share of Search among pet daycare and boarding**: 6.3%

## Where does The Dog House compete?

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Pet daycare and boarding | 4 | 6.3% | 260 |

- [Pet daycare and boarding](/demand/nz/categories/nz-pet-daycare-and-boarding)

## Top pet daycare and boarding in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, The Dog House did not appear in any of the four answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| K9 Heaven | 1st | 2 of 3 | 0 of 1 | 2 of 4 |
| Pets in the City | 1st | 2 of 3 | 0 of 1 | 2 of 4 |
| Riverside Cattery | 3rd | 2 of 3 | 0 of 1 | 2 of 4 |
| The Dog House | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Bark Avenue | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |

## Every AI answer about pet daycare and boarding

- Asked ChatGPT "Which pet daycare and boarding business should I book in New Zealand?": 1. Pets in the City, 2. K9 Heaven, 3. Riverside Cattery
- Asked ChatGPT "What are the best pet daycare and boarding businesses in New Zealand?": 1. K9 Heaven, 2. Pets in the City, 3. Riverside Cattery
- Asked ChatGPT "What's the best pet daycare and boarding business in New Zealand for my dog?": named none of the brands we track
- Searched Google, AI Overview "pet boarding nz": named none of the brands we track

Not named in any answer: The Dog House and Bark Avenue.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How has branded search demand for The Dog House changed in New Zealand over the last 12 months?

- Across the 12 months ending October 2026, estimated monthly branded searches for The Dog House in New Zealand fell from 320 to 260.
- Across the 12 months ending October 2026, The Dog House’s share of searches among pet daycare and boarding in New Zealand peaked at 11.9% in April 2026 and was lowest at 4.3% in September 2026.

## How did search popularity change for New Zealand pet daycare and boarding in October 2026?

- In October 2026, The Dog House gained share of searches among pet daycare and boarding in New Zealand, from 4.3% to 6.3%.
- In October 2026, Riverside Cattery gained share of searches among pet daycare and boarding in New Zealand, from 9.9% to 11.6%.
- In October 2026, Bark Avenue gained share of searches among pet daycare and boarding in New Zealand, from 3.5% to 5.1%.
- In October 2026, K9 Heaven lost share of searches among pet daycare and boarding in New Zealand, from 49.4% to 45.8%.
- In October 2026, Pets in the City lost share of searches among pet daycare and boarding in New Zealand, from 32.9% to 31.3%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Nov 2025 | Pet daycare and boarding | 320 | 5.9% | 4 |
| Dec 2025 | Pet daycare and boarding | 390 | 7.9% | 4 |
| Jan 2026 | Pet daycare and boarding | 390 | 7.2% | 4 |
| Feb 2026 | Pet daycare and boarding | 260 | 5.4% | 5 |
| Mar 2026 | Pet daycare and boarding | 390 | 7.7% | 4 |
| Apr 2026 | Pet daycare and boarding | 590 | 11.9% | 3 |
| May 2026 | Pet daycare and boarding | 390 | 8.2% | 4 |
| Jun 2026 | Pet daycare and boarding | 210 | 4.5% | 4 |
| Jul 2026 | Pet daycare and boarding | 260 | 5.1% | 4 |
| Aug 2026 | Pet daycare and boarding | 260 | 5.2% | 4 |
| Sep 2026 | Pet daycare and boarding | 210 | 4.3% | 4 |
| Oct 2026 | Pet daycare and boarding | 260 | 6.3% | 4 |

## How are The Dog House’s branded searches counted?

Brandwave collects information about searches that people make online using The Dog House’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “the dog house”

## Which pet daycare and boarding compete with The Dog House?

- [K9 Heaven](/demand/nz/brands/k9-heaven): Head-to-head: /demand/nz/compare/k9-heaven-vs-the-dog-house
- [Pets in the City](/demand/nz/brands/pets-in-the-city): Head-to-head: /demand/nz/compare/pets-in-the-city-vs-the-dog-house
- [Riverside Cattery](/demand/nz/brands/riverside-cattery): Head-to-head: /demand/nz/compare/riverside-cattery-vs-the-dog-house
- [Bark Avenue](/demand/nz/brands/bark-avenue): Head-to-head: /demand/nz/compare/bark-avenue-vs-the-dog-house

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "How popular is The Dog House? Searches and AI answers in New Zealand". https://gobrandwave.com/demand/nz/brands/the-dog-house

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/the-dog-house. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
