---
title: "The Devon Hotel: search popularity and Share of Search in New Zealand"
description: "The Devon Hotel provides visitor accommodation in New Plymouth, New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/the-devon-hotel"
publisher: "Brandwave"
---

# The Devon Hotel: search popularity and Share of Search in New Zealand

The Devon Hotel provides visitor accommodation in New Plymouth, New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: The Devon Hotel
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among new plymouth hotels and accommodation**: 34.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| New Plymouth hotels and accommodation | 2 | 34.9% | 7.1K |

- [New Plymouth hotels and accommodation](/demand/nz/categories/nz-new-plymouth-hotels)

## How has branded search demand for The Devon Hotel changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for The Devon Hotel in New Zealand rose from 6.4K to 7.1K.
- Across the 11 months ending August 2026, The Devon Hotel’s estimated Share of Search among new plymouth hotels and accommodation in New Zealand decreased from 35.8% to 34.9%.
- Across the 11 months ending August 2026, The Devon Hotel’s estimated Share of Search among new plymouth hotels and accommodation in New Zealand peaked at 39.6% in November 2025 and was lowest at 33% in December 2025.

## How did search popularity change for New Zealand new plymouth hotels and accommodation in August 2026?

- In August 2026, King & Queen Hotel Suites gained estimated Share of Search among new plymouth hotels and accommodation in New Zealand, from 40.8% to 47.3%.
- In August 2026, Novotel New Plymouth Taranaki lost estimated Share of Search among new plymouth hotels and accommodation in New Zealand, from 21.4% to 17.8%.
- In August 2026, The Devon Hotel lost estimated Share of Search among new plymouth hotels and accommodation in New Zealand, from 37.8% to 34.9%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | New Plymouth hotels and accommodation | 6.4K | 35.8% | 2 |
| Nov 2025 | New Plymouth hotels and accommodation | 7.5K | 39.6% | 2 |
| Dec 2025 | New Plymouth hotels and accommodation | 7.6K | 33% | 2 |
| Jan 2026 | New Plymouth hotels and accommodation | 11.2K | 38.9% | 2 |
| Feb 2026 | New Plymouth hotels and accommodation | 7.3K | 39% | 2 |
| Mar 2026 | New Plymouth hotels and accommodation | 6.1K | 35.4% | 2 |
| Apr 2026 | New Plymouth hotels and accommodation | 6K | 35.6% | 2 |
| May 2026 | New Plymouth hotels and accommodation | 6K | 37.4% | 2 |
| Jun 2026 | New Plymouth hotels and accommodation | 6K | 35.2% | 2 |
| Jul 2026 | New Plymouth hotels and accommodation | 7.1K | 37.8% | 2 |
| Aug 2026 | New Plymouth hotels and accommodation | 7.1K | 34.9% | 2 |
| Sep 2026 | New Plymouth hotels and accommodation | — | — | — |

## How is The Devon Hotel measured?

Brandwave collects information about searches that people make online using The Devon Hotel’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “devon hotel taranaki”
- “the devon hotel”

## Which new plymouth hotels and accommodation compete with The Devon Hotel?

- [King & Queen Hotel Suites](/demand/nz/brands/king-and-queen-hotel-suites): Head-to-head: /demand/nz/compare/king-and-queen-hotel-suites-vs-the-devon-hotel
- [Novotel New Plymouth Taranaki](/demand/nz/brands/novotel-new-plymouth-taranaki): Head-to-head: /demand/nz/compare/novotel-new-plymouth-taranaki-vs-the-devon-hotel

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "The Devon Hotel: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/the-devon-hotel

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/the-devon-hotel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.