--- title: "The Cut Co: search popularity in New Zealand" description: "An Auckland hair salon. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/the-cut-co" publisher: "Brandwave" --- # The Cut Co: search popularity in New Zealand An Auckland hair salon. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: The Cut Co - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among Auckland hair salons**: 27.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Auckland hair salons | 2 | 27.1% | 1.3K | - [Auckland hair salons](/demand/nz/locations/auckland/hair-salons) ## Top Auckland hair salons in ChatGPT and Google AI Overviews In three ChatGPT questions, The Cut Co was mentioned in two out of three: in two of the three ChatGPT answers. The Cut Co is the fourth most recommended of the five. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | ASC Salon | 1st | 3 of 3 | 3 of 3 | | Marcelo & Co Hair Design | 2nd | 3 of 3 | 3 of 3 | | Stephen Marr | 3rd | 2 of 3 | 2 of 3 | | The Cut Co | 4th | 2 of 3 | 2 of 3 | | Servilles | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Auckland hair salons - Asked ChatGPT "Which hair salon should I go to in Auckland, New Zealand?": 1. Marcelo & Co Hair Design, 2. ASC Salon, 3. The Cut Co, 4. Stephen Marr - Asked ChatGPT "What are the best hair salons in Auckland, New Zealand?": 1. Stephen Marr, 2. ASC Salon, 3. Marcelo & Co Hair Design, 4. The Cut Co - Asked ChatGPT "What's the best hair salon in Auckland, New Zealand for a haircut?": 1. ASC Salon, 2. Marcelo & Co Hair Design Not named in any answer: Servilles. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How has branded search demand for The Cut Co changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for The Cut Co in New Zealand held steady at 1.3K. - Across the 12 months ending September 2026, The Cut Co’s share of searches among Auckland hair salons in New Zealand increased from 26% to 27.1%. - Across the 12 months ending September 2026, The Cut Co’s share of searches among Auckland hair salons in New Zealand peaked at 32.7% in January 2026 and was lowest at 22% in August 2026. ## How did search popularity change for New Zealand Auckland hair salons in September 2026? - In September 2026, The Cut Co overtook Stephen Marr to rank 2nd among Auckland hair salons in New Zealand, with 27.1% of the searches. - In September 2026, ASC Salon lost share of searches among Auckland hair salons in New Zealand, from 15.8% to 12.3%. - In September 2026, Stephen Marr lost share of searches among Auckland hair salons in New Zealand, from 23.1% to 22.1%. - In September 2026, Marcelo & Co Hair Design lost share of searches among Auckland hair salons in New Zealand, from 11% to 10.4%. - Estimated monthly branded searches for Servilles in New Zealand fell 11.2% over 12 measured months, from 1.5K to 1.4K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Auckland hair salons | 1.3K | 26% | 2 | | Nov 2025 | Auckland hair salons | 1.3K | 25.8% | 2 | | Dec 2025 | Auckland hair salons | 1.3K | 25.9% | 2 | | Jan 2026 | Auckland hair salons | 1.6K | 32.7% | 1 | | Feb 2026 | Auckland hair salons | 1K | 23.4% | 3 | | Mar 2026 | Auckland hair salons | 1.6K | 29.8% | 1 | | Apr 2026 | Auckland hair salons | 1.3K | 27% | 1 | | May 2026 | Auckland hair salons | 1.3K | 26.1% | 1 | | Jun 2026 | Auckland hair salons | 1.3K | 26.6% | 2 | | Jul 2026 | Auckland hair salons | 1.3K | 26.8% | 2 | | Aug 2026 | Auckland hair salons | 1K | 22% | 3 | | Sep 2026 | Auckland hair salons | 1.3K | 27.1% | 2 | ## How are The Cut Co’s branded searches counted? Brandwave collects information about searches that people make online using The Cut Co’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “the cut co” ## Which Auckland hair salons compete with The Cut Co? - [Servilles](/demand/nz/brands/servilles): Head-to-head: /demand/nz/compare/servilles-vs-the-cut-co - [Stephen Marr](/demand/nz/brands/stephen-marr): Head-to-head: /demand/nz/compare/stephen-marr-vs-the-cut-co - [ASC Salon](/demand/nz/brands/asc-salon): Head-to-head: /demand/nz/compare/asc-salon-vs-the-cut-co - [Marcelo & Co Hair Design](/demand/nz/brands/marcelo-co-hair-design): Head-to-head: /demand/nz/compare/marcelo-co-hair-design-vs-the-cut-co ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "The Cut Co: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/the-cut-co This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/the-cut-co. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.