---
title: "The Collective: search popularity and Share of Search in New Zealand"
description: "The Collective makes yoghurt sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/the-collective"
publisher: "Brandwave"
---

# The Collective: search popularity and Share of Search in New Zealand

The Collective makes yoghurt sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: The Collective
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among yoghurt brands**: 7.7%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Yoghurt brands | 4 | 7.7% | 1.4K |

- [Yoghurt brands](/demand/nz/categories/nz-yoghurt-brands)

## How has branded search demand for The Collective changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for The Collective in New Zealand rose from 800 to 1.4K.
- Across the 11 months ending August 2026, The Collective’s estimated Share of Search among yoghurt brands in New Zealand increased from 6.4% to 7.7%.
- Across the 11 months ending August 2026, The Collective’s estimated Share of Search among yoghurt brands in New Zealand peaked at 8.6% in January 2026 and was lowest at 6% in June 2026.

## How did search popularity change for New Zealand yoghurt brands in August 2026?

- In August 2026, Puhoi Valley gained estimated Share of Search among yoghurt brands in New Zealand, from 10.9% to 13.7%.
- In August 2026, The Collective gained estimated Share of Search among yoghurt brands in New Zealand, from 7.2% to 7.7%.
- In August 2026, Chobani lost estimated Share of Search among yoghurt brands in New Zealand, from 67.7% to 64.3%.
- Yoplait’s estimated Share of Search among yoghurt brands in New Zealand has lost ground for 3 months in a row, from 10.2% to 8.8% in August 2026.
- Estimated monthly branded searches for Fresh 'n Fruity in New Zealand rose 60.3% over 11 measured months, from 630 to 1K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Yoghurt brands | 800 | 6.4% | 4 |
| Nov 2025 | Yoghurt brands | 680 | 6.8% | 4 |
| Dec 2025 | Yoghurt brands | 570 | 7.3% | 4 |
| Jan 2026 | Yoghurt brands | 1.1K | 8.6% | 4 |
| Feb 2026 | Yoghurt brands | 900 | 7.3% | 4 |
| Mar 2026 | Yoghurt brands | 750 | 6.2% | 5 |
| Apr 2026 | Yoghurt brands | 840 | 7.4% | 4 |
| May 2026 | Yoghurt brands | 1K | 7.3% | 4 |
| Jun 2026 | Yoghurt brands | 900 | 6% | 4 |
| Jul 2026 | Yoghurt brands | 1.2K | 7.2% | 4 |
| Aug 2026 | Yoghurt brands | 1.4K | 7.7% | 4 |
| Sep 2026 | Yoghurt brands | — | — | — |

## How is The Collective measured?

Brandwave collects information about searches that people make online using The Collective’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “collective yoghurt”
- “the collective dairy free yoghurt”
- “the collective greek yoghurt”
- “the collective yogurt”
- “yogurt the collective”

## Which yoghurt brands compete with The Collective?

- [Chobani](/demand/nz/brands/chobani): Head-to-head: /demand/nz/compare/chobani-vs-the-collective
- [Puhoi Valley](/demand/nz/brands/puhoi-valley): Head-to-head: /demand/nz/compare/puhoi-valley-vs-the-collective
- [Yoplait](/demand/nz/brands/yoplait): Head-to-head: /demand/nz/compare/the-collective-vs-yoplait
- [Fresh 'n Fruity](/demand/nz/brands/fresh-n-fruity): Head-to-head: /demand/nz/compare/fresh-n-fruity-vs-the-collective

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "The Collective: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/the-collective

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/the-collective. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.