---
title: "The Collective Agency: search popularity and Share of Search in New Zealand"
description: "The Collective Agency provides public relations and communications services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/the-collective-agency"
publisher: "Brandwave"
---

# The Collective Agency: search popularity and Share of Search in New Zealand

The Collective Agency provides public relations and communications services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: The Collective Agency
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among hamilton pR agencies**: 76.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Hamilton pR agencies | 1 | 76.9% | 100 |

- [Hamilton pR agencies](/demand/nz/categories/nz-hamilton-pr-agencies)

## How has branded search demand for The Collective Agency changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for The Collective Agency in New Zealand rose from 60 to 100.
- Across the 11 months ending August 2026, The Collective Agency’s estimated Share of Search among hamilton pR agencies in New Zealand increased from 66.7% to 76.9%.
- Across the 11 months ending August 2026, The Collective Agency’s estimated Share of Search among hamilton pR agencies in New Zealand peaked at 78.6% in May 2026 and was lowest at 57.1% in December 2025.

## How did search popularity change for New Zealand hamilton pR agencies in August 2026?

- In August 2026, The Collective Agency gained estimated Share of Search among hamilton pR agencies in New Zealand, from 57.1% to 76.9%.
- In August 2026, HMC lost estimated Share of Search among hamilton pR agencies in New Zealand, from 28.6% to 15.4%.
- In August 2026, Brainchild PR & Reputation lost estimated Share of Search among hamilton pR agencies in New Zealand, from 14.3% to 7.7%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Hamilton pR agencies | 60 | 66.7% | 1 |
| Nov 2025 | Hamilton pR agencies | 70 | 70% | 1 |
| Dec 2025 | Hamilton pR agencies | 40 | 57.1% | 1 |
| Jan 2026 | Hamilton pR agencies | 50 | 62.5% | 1 |
| Feb 2026 | Hamilton pR agencies | 50 | 62.5% | 1 |
| Mar 2026 | Hamilton pR agencies | 90 | 69.2% | 1 |
| Apr 2026 | Hamilton pR agencies | 60 | 66.7% | 1 |
| May 2026 | Hamilton pR agencies | 110 | 78.6% | 1 |
| Jun 2026 | Hamilton pR agencies | 100 | 62.5% | 1 |
| Jul 2026 | Hamilton pR agencies | 40 | 57.1% | 1 |
| Aug 2026 | Hamilton pR agencies | 100 | 76.9% | 1 |
| Sep 2026 | Hamilton pR agencies | — | — | — |

## How is The Collective Agency measured?

Brandwave collects information about searches that people make online using The Collective Agency’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “collective agency”
- “the collective agency”

## Which hamilton pR agencies compete with The Collective Agency?

- [HMC](/demand/nz/brands/hmc): Head-to-head: /demand/nz/compare/hmc-vs-the-collective-agency
- [Brainchild PR & Reputation](/demand/nz/brands/brainchild-pr-reputation): Head-to-head: /demand/nz/compare/brainchild-pr-reputation-vs-the-collective-agency

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "The Collective Agency: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/the-collective-agency

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/the-collective-agency. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.