--- title: "The Clubroom: search popularity in New Zealand" description: "The Clubroom is a golf store. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/the-clubroom" publisher: "Brandwave" --- # The Clubroom: search popularity in New Zealand The Clubroom is a golf store. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: The Clubroom - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among golf stores**: 12.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Golf stores | 2 | 12.8% | 4.6K | - [Golf stores](/demand/nz/categories/nz-golf-stores) ## Top golf stores in ChatGPT and Google AI Overviews In three ChatGPT questions, The Clubroom appeared in all three answers. The Clubroom is the second most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Golf Warehouse | 1st | 3 of 3 | 3 of 3 | | The Clubroom | 2nd | 3 of 3 | 3 of 3 | | Golf HQ | 3rd | 3 of 3 | 3 of 3 | | Golf360 | Not ranked | 0 of 3 | 0 of 3 | | inGOLF | Not ranked | 0 of 3 | 0 of 3 | | The Golf Shop | Not ranked | 0 of 3 | 0 of 3 | | Total Golf | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about golf stores - Asked ChatGPT "Which golf store should I shop at in New Zealand?": 1. Golf Warehouse, 2. The Clubroom, 3. Golf HQ - Asked ChatGPT "What are the best golf stores in New Zealand?": 1. Golf Warehouse, 2. The Clubroom, 3. Golf HQ - Asked ChatGPT "What's the best golf store in New Zealand for new golf clubs?": 1. Golf Warehouse, 2. The Clubroom, 3. Golf HQ Not named in any answer: Golf360, inGOLF, The Golf Shop and Total Golf. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for The Clubroom changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for The Clubroom in New Zealand rose from 3.8K to 4.6K. - Across the 12 months ending September 2026, The Clubroom’s share of searches among golf stores in New Zealand increased from 9.1% to 12.8%. - Across the 12 months ending September 2026, The Clubroom’s share of searches among golf stores in New Zealand peaked at 13.3% in July 2026 and was lowest at 9.1% in October 2025. - Across the 12 months ending September 2026, The Clubroom rose from 3rd to 2nd among golf stores in New Zealand. ## How did search popularity change for New Zealand golf stores in September 2026? - In September 2026, Golf360 gained share of searches among golf stores in New Zealand, from 10.3% to 12.4%. - In September 2026, Golf Warehouse lost share of searches among golf stores in New Zealand, from 66.8% to 65.2%. - Estimated monthly branded searches for The Clubroom in New Zealand rose 21.2% over 12 measured months, from 3.8K to 4.6K in September 2026. - Estimated monthly branded searches for Total Golf in New Zealand fell 35.7% over 12 measured months, from 140 to 90 in September 2026. - Estimated monthly branded searches for inGOLF in New Zealand fell 33.3% over 12 measured months, from 390 to 260 in September 2026. - Estimated monthly branded searches for The Golf Shop in New Zealand fell 31.8% over 12 measured months, from 220 to 150 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Golf stores | 3.8K | 9.1% | 3 | | Nov 2025 | Golf stores | 5.7K | 9.6% | 2 | | Dec 2025 | Golf stores | 6.9K | 11.3% | 2 | | Jan 2026 | Golf stores | 4.7K | 10.8% | 3 | | Feb 2026 | Golf stores | 4.6K | 13% | 2 | | Mar 2026 | Golf stores | 4.7K | 11.3% | 2 | | Apr 2026 | Golf stores | 4.7K | 11% | 3 | | May 2026 | Golf stores | 4.6K | 11.2% | 2 | | Jun 2026 | Golf stores | 4.6K | 13% | 2 | | Jul 2026 | Golf stores | 4.6K | 13.3% | 2 | | Aug 2026 | Golf stores | 4.6K | 13.1% | 2 | | Sep 2026 | Golf stores | 4.6K | 12.8% | 2 | ## How are The Clubroom’s branded searches counted? Brandwave collects information about searches that people make online using The Clubroom’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “the clubroom” - “the clubroom golf” ## Which golf stores compete with The Clubroom? - [Golf Warehouse](/demand/nz/brands/golf-warehouse): Head-to-head: /demand/nz/compare/golf-warehouse-vs-the-clubroom - [Golf360](/demand/nz/brands/golf360): Head-to-head: /demand/nz/compare/golf360-vs-the-clubroom - [Golf HQ](/demand/nz/brands/golf-hq): Head-to-head: /demand/nz/compare/golf-hq-vs-the-clubroom - [inGOLF](/demand/nz/brands/ingolf): Head-to-head: /demand/nz/compare/ingolf-vs-the-clubroom - [The Golf Shop](/demand/nz/brands/the-golf-shop): Head-to-head: /demand/nz/compare/the-clubroom-vs-the-golf-shop - [Total Golf](/demand/nz/brands/total-golf) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "The Clubroom: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/the-clubroom This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/the-clubroom. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.