---
title: "The Bump: search popularity and Share of Search in New Zealand"
description: "The Bump is a pregnancy or baby app. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/the-bump"
publisher: "Brandwave"
---

# The Bump: search popularity and Share of Search in New Zealand

The Bump is a pregnancy or baby app. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: The Bump
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among pregnancy and baby apps**: 2.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Pregnancy and baby apps | 3 | 2.8% | 120 |

- [Pregnancy and baby apps](/demand/nz/categories/nz-pregnancy-and-baby-apps)

## How has branded search demand for The Bump changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for The Bump in New Zealand fell from 220 to 120.
- Across the 11 months ending August 2026, The Bump’s estimated Share of Search among pregnancy and baby apps in New Zealand decreased from 5.8% to 2.8%.
- Across the 11 months ending August 2026, The Bump’s estimated Share of Search among pregnancy and baby apps in New Zealand peaked at 5.8% in October 2025 and was lowest at 2.3% in December 2025.

## How did search popularity change for New Zealand pregnancy and baby apps in August 2026?

- In August 2026, Huckleberry gained estimated Share of Search among pregnancy and baby apps in New Zealand, from 4.5% to 6.5%.
- In August 2026, Pregnancy+ lost estimated Share of Search among pregnancy and baby apps in New Zealand, from 92.9% to 90.2%.
- Estimated monthly branded searches for BabyCentre in New Zealand rose 100% over 11 measured months, from 10 to 20 in August 2026.
- Estimated monthly branded searches for The Bump in New Zealand fell 45.5% over 11 measured months, from 220 to 120 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Pregnancy and baby apps | 220 | 5.8% | 3 |
| Nov 2025 | Pregnancy and baby apps | 170 | 4.5% | 3 |
| Dec 2025 | Pregnancy and baby apps | 120 | 2.3% | 3 |
| Jan 2026 | Pregnancy and baby apps | 180 | 4.8% | 3 |
| Feb 2026 | Pregnancy and baby apps | 120 | 3.8% | 3 |
| Mar 2026 | Pregnancy and baby apps | 220 | 4.9% | 3 |
| Apr 2026 | Pregnancy and baby apps | 120 | 3.3% | 3 |
| May 2026 | Pregnancy and baby apps | 150 | 4% | 3 |
| Jun 2026 | Pregnancy and baby apps | 190 | 4.4% | 3 |
| Jul 2026 | Pregnancy and baby apps | 150 | 2.4% | 3 |
| Aug 2026 | Pregnancy and baby apps | 120 | 2.8% | 3 |
| Sep 2026 | Pregnancy and baby apps | — | — | — |

## How is The Bump measured?

Brandwave collects information about searches that people make online using The Bump’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “the bump”
- “the bump near me”
- “thebump”
- “thebump com”

## Which pregnancy and baby apps compete with The Bump?

- [Pregnancy+](/demand/nz/brands/pregnancy): Head-to-head: /demand/nz/compare/pregnancy-vs-the-bump
- [Huckleberry](/demand/nz/brands/huckleberry): Head-to-head: /demand/nz/compare/huckleberry-vs-the-bump
- [BabyCentre](/demand/nz/brands/babycentre): Head-to-head: /demand/nz/compare/babycentre-vs-the-bump

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "The Bump: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/the-bump

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/the-bump. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.