---
title: "The Bug Lady: search popularity and Share of Search in New Zealand"
description: "The Bug Lady provides residential and commercial pest control services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/the-bug-lady"
publisher: "Brandwave"
---

# The Bug Lady: search popularity and Share of Search in New Zealand

The Bug Lady provides residential and commercial pest control services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: The Bug Lady
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among nelson pest control companies**: 30%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Nelson pest control companies | 3 | 30% | 30 |

- [Nelson pest control companies](/demand/nz/categories/nz-nelson-pest-control-companies)

## How has branded search demand for The Bug Lady changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for The Bug Lady in New Zealand fell from 50 to 30.
- Across the 11 months ending August 2026, The Bug Lady’s estimated Share of Search among nelson pest control companies in New Zealand decreased from 33.3% to 30%.
- Across the 11 months ending August 2026, The Bug Lady’s estimated Share of Search among nelson pest control companies in New Zealand peaked at 33.3% in October 2025 and was lowest at 8.3% in June 2026.
- Across the 11 months ending August 2026, The Bug Lady fell from 2nd to 3rd among nelson pest control companies in New Zealand.

## How did search popularity change for New Zealand nelson pest control companies in August 2026?

- In August 2026, The Bug Lady overtook Bug Busters to rank 3rd among nelson pest control companies in New Zealand, at 30%.
- In August 2026, Spiderban gained estimated Share of Search among nelson pest control companies in New Zealand, from 25% to 30%.
- In August 2026, Debug Nelson lost estimated Share of Search among nelson pest control companies in New Zealand, from 50% to 30%.
- In August 2026, Bug Busters lost estimated Share of Search among nelson pest control companies in New Zealand, from 12.5% to 10%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Nelson pest control companies | 50 | 33.3% | 2 |
| Nov 2025 | Nelson pest control companies | 60 | 24% | 3 |
| Dec 2025 | Nelson pest control companies | 40 | 20% | 3 |
| Jan 2026 | Nelson pest control companies | 40 | 16.7% | 3 |
| Feb 2026 | Nelson pest control companies | 80 | 32% | 2 |
| Mar 2026 | Nelson pest control companies | 70 | 25% | 3 |
| Apr 2026 | Nelson pest control companies | 30 | 14.3% | 4 |
| May 2026 | Nelson pest control companies | 20 | 10.5% | 4 |
| Jun 2026 | Nelson pest control companies | 10 | 8.3% | 4 |
| Jul 2026 | Nelson pest control companies | 10 | 12.5% | 4 |
| Aug 2026 | Nelson pest control companies | 30 | 30% | 3 |
| Sep 2026 | Nelson pest control companies | — | — | — |

## How is The Bug Lady measured?

Brandwave collects information about searches that people make online using The Bug Lady’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “the bug lady nelson”
- “the bug lady pest control”

## Which nelson pest control companies compete with The Bug Lady?

- [Debug Nelson](/demand/nz/brands/debug-nelson): Head-to-head: /demand/nz/compare/debug-nelson-vs-the-bug-lady
- [Spiderban](/demand/nz/brands/spiderban): Head-to-head: /demand/nz/compare/spiderban-vs-the-bug-lady
- [Bug Busters](/demand/nz/brands/bug-busters): Head-to-head: /demand/nz/compare/bug-busters-vs-the-bug-lady

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "The Bug Lady: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/the-bug-lady

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/the-bug-lady. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.