---
title: "The Breeze: search popularity and Share of Search in New Zealand"
description: "A New Zealand easy-listening music radio network. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/the-breeze"
publisher: "Brandwave"
---

# The Breeze: search popularity and Share of Search in New Zealand

A New Zealand easy-listening music radio network. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: The Breeze
- **Owned by**: MediaWorks
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among radio stations**: 7.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| radio stations | 4 | 7.6% | 17.2K |

- [New Zealand radio stations](/demand/nz/categories/nz-radio-stations)

## How has branded search demand for The Breeze changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for The Breeze in New Zealand fell from 19.8K to 17.2K.
- Across the 11 months ending August 2026, The Breeze’s estimated Share of Search among radio stations in New Zealand decreased from 8.3% to 7.6%.
- Across the 11 months ending August 2026, The Breeze’s estimated Share of Search among radio stations in New Zealand peaked at 10.2% in November 2025 and was lowest at 7.6% in August 2026.

## How did search popularity change for New Zealand radio stations in August 2026?

- In August 2026, Radio Hauraki overtook The Hits to rank 5th among radio stations in New Zealand, at 6.6%.
- In August 2026, The Rock gained estimated Share of Search among radio stations in New Zealand, from 10% to 15%.
- In August 2026, RNZ National lost estimated Share of Search among radio stations in New Zealand, from 24.1% to 20.2%.
- In August 2026, The Hits lost estimated Share of Search among radio stations in New Zealand, from 5.9% to 4.6%.
- In August 2026, The Breeze lost estimated Share of Search among radio stations in New Zealand, from 8.3% to 7.6%.
- In August 2026, Coast lost estimated Share of Search among radio stations in New Zealand, from 5.2% to 4.5%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | radio stations | 19.8K | 8.3% | 4 |
| Nov 2025 | radio stations | 21.6K | 10.2% | 3 |
| Dec 2025 | radio stations | 17.9K | 9.3% | 4 |
| Jan 2026 | radio stations | 14.9K | 8% | 4 |
| Feb 2026 | radio stations | 14.7K | 7.8% | 5 |
| Mar 2026 | radio stations | 17.5K | 7.8% | 5 |
| Apr 2026 | radio stations | 19.8K | 9.5% | 3 |
| May 2026 | radio stations | 17.7K | 9% | 4 |
| Jun 2026 | radio stations | 16.4K | 8.6% | 4 |
| Jul 2026 | radio stations | 15.5K | 8.3% | 4 |
| Aug 2026 | radio stations | 17.2K | 7.6% | 4 |
| Sep 2026 | radio stations | — | — | — |

## How is The Breeze measured?

Brandwave collects information about searches that people make online using The Breeze’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “breeze classic”
- “breeze fm”
- “rova the breeze”
- “The Breeze”
- “the breeze 93.4 fm auckland”
- “the breeze auckland”
- “the breeze canterbury”
- “the breeze classic”
- “the breeze dunedin”
- “the breeze fm”
- “the breeze fm live”
- “the breeze hawkes bay”
- “the breeze listen live”
- “the breeze live”
- “the breeze manawatu”
- “the breeze nelson”
- “the breeze nz”
- “the breeze radio”
- “the breeze radio station”
- “the breeze rova”
- “the breeze rova nz”
- “the breeze tauranga”
- “the breeze timaru”
- “the breeze waikato”
- “the breeze website”

## Which radio stations compete with The Breeze?

- [Newstalk ZB](/demand/nz/brands/newstalk-zb): Head-to-head: /demand/nz/compare/newstalk-zb-vs-the-breeze
- [RNZ National](/demand/nz/brands/rnz-national): Head-to-head: /demand/nz/compare/rnz-national-vs-the-breeze
- [The Rock](/demand/nz/brands/the-rock): Head-to-head: /demand/nz/compare/the-breeze-vs-the-rock
- [Radio Hauraki](/demand/nz/brands/radio-hauraki): Head-to-head: /demand/nz/compare/radio-hauraki-vs-the-breeze
- [More FM](/demand/nz/brands/more-fm): Head-to-head: /demand/nz/compare/more-fm-vs-the-breeze
- [The Hits](/demand/nz/brands/the-hits)
- [ZM](/demand/nz/brands/zm)
- [Coast](/demand/nz/brands/coast)
- [The Edge](/demand/nz/brands/the-edge)
- [Magic](/demand/nz/brands/magic)

## Who owns The Breeze?

The Breeze is owned by MediaWorks. Brandwave also tracks More FM, Magic, rova, The Edge and The Rock, owned by the same company, in New Zealand.

- [MediaWorks](/demand/nz/companies/mediaworks): Owns 6 tracked brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns The Breeze?

The Breeze is owned by MediaWorks. Brandwave also tracks More FM, Magic, rova, The Edge and The Rock, owned by the same company, in New Zealand.

## Cite this page

Brandwave. "The Breeze: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/the-breeze

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/the-breeze. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.