--- title: "The Base: search popularity and Share of Search in New Zealand" description: "The Base is a shopping centre in Waikato or the Bay of Plenty. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/the-base" publisher: "Brandwave" --- # The Base: search popularity and Share of Search in New Zealand The Base is a shopping centre in Waikato or the Bay of Plenty. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: The Base - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among waikato and bay of plenty shopping centres**: 11.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Waikato and Bay of Plenty shopping centres | 5 | 11.8% | 13K | - [Waikato and Bay of Plenty shopping centres](/demand/nz/categories/nz-waikato-bop-shopping-centres) ## How has branded search demand for The Base changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for The Base in New Zealand rose from 12.2K to 13K. - Across the 11 months ending August 2026, The Base’s estimated Share of Search among waikato and bay of plenty shopping centres in New Zealand increased from 10.4% to 11.8%. - Across the 11 months ending August 2026, The Base’s estimated Share of Search among waikato and bay of plenty shopping centres in New Zealand peaked at 12% in July 2026 and was lowest at 9.6% in January 2026. ## How did search popularity change for New Zealand waikato and bay of plenty shopping centres in August 2026? - In August 2026, Chartwell gained estimated Share of Search among waikato and bay of plenty shopping centres in New Zealand, from 18.1% to 21%. - In August 2026, Bayfair lost estimated Share of Search among waikato and bay of plenty shopping centres in New Zealand, from 40.7% to 39.4%. - In August 2026, Tauranga Crossing lost estimated Share of Search among waikato and bay of plenty shopping centres in New Zealand, from 16% to 15.3%. - In August 2026, Centre Place lost estimated Share of Search among waikato and bay of plenty shopping centres in New Zealand, from 13.2% to 12.6%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Waikato and Bay of Plenty shopping centres | 12.2K | 10.4% | 5 | | Nov 2025 | Waikato and Bay of Plenty shopping centres | 14.7K | 11.7% | 5 | | Dec 2025 | Waikato and Bay of Plenty shopping centres | 23.1K | 11.4% | 4 | | Jan 2026 | Waikato and Bay of Plenty shopping centres | 14K | 9.6% | 5 | | Feb 2026 | Waikato and Bay of Plenty shopping centres | 11.1K | 10.1% | 5 | | Mar 2026 | Waikato and Bay of Plenty shopping centres | 11.4K | 9.7% | 5 | | Apr 2026 | Waikato and Bay of Plenty shopping centres | 16.6K | 11.5% | 5 | | May 2026 | Waikato and Bay of Plenty shopping centres | 13.6K | 10.8% | 5 | | Jun 2026 | Waikato and Bay of Plenty shopping centres | 13.2K | 11.6% | 5 | | Jul 2026 | Waikato and Bay of Plenty shopping centres | 15.4K | 12% | 5 | | Aug 2026 | Waikato and Bay of Plenty shopping centres | 13K | 11.8% | 5 | | Sep 2026 | Waikato and Bay of Plenty shopping centres | — | — | — | ## How is The Base measured? Brandwave collects information about searches that people make online using The Base’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “clothes shops at the base hamilton” - “hamilton mall the base” - “rebel sports the base hamilton” - “the base mall” - “the base mall hamilton” - “the base opening hours” - “the base shopping centre hamilton” - “the base shops” - “the base te rapa” - “the base te rapa hamilton” - “warehouse the base hamilton” ## Which waikato and bay of plenty shopping centres compete with The Base? - [Bayfair](/demand/nz/brands/bayfair): Head-to-head: /demand/nz/compare/bayfair-vs-the-base - [Chartwell](/demand/nz/brands/chartwell): Head-to-head: /demand/nz/compare/chartwell-vs-the-base - [Tauranga Crossing](/demand/nz/brands/tauranga-crossing): Head-to-head: /demand/nz/compare/tauranga-crossing-vs-the-base - [Centre Place](/demand/nz/brands/centre-place): Head-to-head: /demand/nz/compare/centre-place-vs-the-base ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "The Base: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/the-base This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/the-base. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.