--- title: "The Aromatherapy Company: search popularity in New Zealand" description: "The Aromatherapy Company is a room spray brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/the-aromatherapy-company" publisher: "Brandwave" --- # The Aromatherapy Company: search popularity in New Zealand The Aromatherapy Company is a room spray brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: The Aromatherapy Company - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among room spray brands**: 2.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Room spray brands | 6 | 2.6% | 720 | - [Room spray brands](/demand/nz/categories/nz-room-spray-brands) ## Top room spray brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, The Aromatherapy Company was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. The Aromatherapy Company is the second most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Ecoya | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | The Aromatherapy Company | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Ashley & Co | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Aesop | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Jo Malone | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Diptyque | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about room spray brands - Asked ChatGPT "Which room spray brand should I buy in New Zealand?": 1. Ecoya, 2. The Aromatherapy Company, 3. Ashley & Co - Asked ChatGPT "What are the best room spray brands in New Zealand?": 1. Ecoya, 2. The Aromatherapy Company - Asked ChatGPT "What's the best room spray brand in New Zealand for freshening rooms?": 1. Ecoya, 2. Ashley & Co - Searched Google, AI Overview "room spray nz": 1. Ecoya, 2. Aesop - Searched Google, AI Overview "room freshener spray": 1. Ecoya Not named in any answer: Jo Malone and Diptyque. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for The Aromatherapy Company changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for The Aromatherapy Company in New Zealand fell from 880 to 720. - Across the 12 months ending September 2026, The Aromatherapy Company’s share of searches among room spray brands in New Zealand decreased from 3.3% to 2.6%. - Across the 12 months ending September 2026, The Aromatherapy Company’s share of searches among room spray brands in New Zealand peaked at 3.8% in January 2026 and was lowest at 1.8% in November 2025. ## How did search popularity change for New Zealand room spray brands in September 2026? - In September 2026, Jo Malone gained share of searches among room spray brands in New Zealand, from 16.3% to 20.1%. - In September 2026, Ashley & Co lost share of searches among room spray brands in New Zealand, from 12.5% to 8.5%. - Estimated monthly branded searches for Diptyque in New Zealand rose 22.5% over 12 measured months, from 3.3K to 4K in September 2026. - Estimated monthly branded searches for The Aromatherapy Company in New Zealand fell 18.2% over 12 measured months, from 880 to 720 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Room spray brands | 880 | 3.3% | 6 | | Nov 2025 | Room spray brands | 1K | 1.8% | 6 | | Dec 2025 | Room spray brands | 1.6K | 3.6% | 6 | | Jan 2026 | Room spray brands | 880 | 3.8% | 6 | | Feb 2026 | Room spray brands | 720 | 3.5% | 6 | | Mar 2026 | Room spray brands | 720 | 3% | 6 | | Apr 2026 | Room spray brands | 720 | 3.1% | 6 | | May 2026 | Room spray brands | 880 | 3.3% | 6 | | Jun 2026 | Room spray brands | 720 | 2.9% | 6 | | Jul 2026 | Room spray brands | 720 | 2.1% | 6 | | Aug 2026 | Room spray brands | 720 | 2.5% | 6 | | Sep 2026 | Room spray brands | 720 | 2.6% | 6 | ## How are The Aromatherapy Company’s branded searches counted? Brandwave collects information about searches that people make online using The Aromatherapy Company’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “the aromatherapy company” ## Which room spray brands compete with The Aromatherapy Company? - [Aesop](/demand/nz/brands/aesop): Head-to-head: /demand/nz/compare/aesop-vs-the-aromatherapy-company - [Ecoya](/demand/nz/brands/ecoya): Head-to-head: /demand/nz/compare/ecoya-vs-the-aromatherapy-company - [Jo Malone](/demand/nz/brands/jo-malone): Head-to-head: /demand/nz/compare/jo-malone-vs-the-aromatherapy-company - [Diptyque](/demand/nz/brands/diptyque): Head-to-head: /demand/nz/compare/diptyque-vs-the-aromatherapy-company - [Ashley & Co](/demand/nz/brands/ashley-and-co): Head-to-head: /demand/nz/compare/ashley-and-co-vs-the-aromatherapy-company ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "The Aromatherapy Company: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/the-aromatherapy-company This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/the-aromatherapy-company. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.