---
title: "The Agency: search popularity and Share of Search in New Zealand"
description: "The Agency provides real estate sales and property services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/the-agency"
publisher: "Brandwave"
---

# The Agency: search popularity and Share of Search in New Zealand

The Agency provides real estate sales and property services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: The Agency
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among gisborne real estate agencies**: 1.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Gisborne real estate agencies | 3 | 1.2% | 1.1K |

- [Gisborne real estate agencies](/demand/nz/categories/nz-gisborne-real-estate-agencies)

## How has branded search demand for The Agency changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for The Agency in New Zealand rose from 860 to 1.1K.
- Across the 11 months ending August 2026, The Agency’s estimated Share of Search among gisborne real estate agencies in New Zealand held steady, from 0.84% to 1.2%.

## How did search popularity change for New Zealand gisborne real estate agencies in August 2026?

- In August 2026, Bayleys gained estimated Share of Search among gisborne real estate agencies in New Zealand, from 23.9% to 25.2%.
- In August 2026, Ray White lost estimated Share of Search among gisborne real estate agencies in New Zealand, from 74.6% to 73.4%.
- Estimated monthly branded searches for The Agency in New Zealand rose 23.3% over 11 measured months, from 860 to 1.1K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Gisborne real estate agencies | 860 | 0.84% | 3 |
| Nov 2025 | Gisborne real estate agencies | 670 | 0.65% | 3 |
| Dec 2025 | Gisborne real estate agencies | 520 | 0.65% | 3 |
| Jan 2026 | Gisborne real estate agencies | 670 | 0.69% | 3 |
| Feb 2026 | Gisborne real estate agencies | 560 | 0.56% | 3 |
| Mar 2026 | Gisborne real estate agencies | 690 | 0.64% | 3 |
| Apr 2026 | Gisborne real estate agencies | 780 | 0.83% | 3 |
| May 2026 | Gisborne real estate agencies | 900 | 1% | 3 |
| Jun 2026 | Gisborne real estate agencies | 1.1K | 1.2% | 3 |
| Jul 2026 | Gisborne real estate agencies | 1.1K | 1.3% | 3 |
| Aug 2026 | Gisborne real estate agencies | 1.1K | 1.2% | 3 |
| Sep 2026 | Gisborne real estate agencies | — | — | — |

## How is The Agency measured?

Brandwave collects information about searches that people make online using The Agency’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “the agency gisborne”
- “the agency new zealand”
- “the agency nz”

## Which gisborne real estate agencies compete with The Agency?

- [Ray White](/demand/nz/brands/ray-white): Head-to-head: /demand/nz/compare/ray-white-vs-the-agency
- [Bayleys](/demand/nz/brands/bayleys): Head-to-head: /demand/nz/compare/bayleys-vs-the-agency
- [Solomon Real Estate](/demand/nz/brands/solomon-real-estate): Head-to-head: /demand/nz/compare/solomon-real-estate-vs-the-agency

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "The Agency: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/the-agency

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/the-agency. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.