---
title: "The Accounting Store: search popularity and Share of Search in New Zealand"
description: "The Accounting Store provides accounting, tax and business advisory services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/the-accounting-store"
publisher: "Brandwave"
---

# The Accounting Store: search popularity and Share of Search in New Zealand

The Accounting Store provides accounting, tax and business advisory services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: The Accounting Store
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among taupo accounting firms**: 5.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Taupo accounting firms | 4 | 5.2% | 50 |

- [Taupo accounting firms](/demand/nz/categories/nz-taupo-accounting-firms)

## How has branded search demand for The Accounting Store changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for The Accounting Store in New Zealand rose from 40 to 50.
- Across the 11 months ending August 2026, The Accounting Store’s estimated Share of Search among taupo accounting firms in New Zealand increased from 4.2% to 5.2%.
- Across the 11 months ending August 2026, The Accounting Store’s estimated Share of Search among taupo accounting firms in New Zealand peaked at 5.2% in August 2026 and was lowest at 2.1% in April 2026.

## How did search popularity change for New Zealand taupo accounting firms in August 2026?

- In August 2026, Strettons gained estimated Share of Search among taupo accounting firms in New Zealand, from 32.4% to 34.4%.
- In August 2026, BFA gained estimated Share of Search among taupo accounting firms in New Zealand, from 23.5% to 25%.
- In August 2026, DPA lost estimated Share of Search among taupo accounting firms in New Zealand, from 38.2% to 34.4%.
- The Accounting Store’s estimated Share of Search among taupo accounting firms in New Zealand has gained ground for 3 months in a row, from 2.8% to 5.2% in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Taupo accounting firms | 40 | 4.2% | 4 |
| Nov 2025 | Taupo accounting firms | 50 | 4.3% | 4 |
| Dec 2025 | Taupo accounting firms | 30 | 3.6% | 4 |
| Jan 2026 | Taupo accounting firms | 30 | 3.5% | 4 |
| Feb 2026 | Taupo accounting firms | 30 | 3% | 4 |
| Mar 2026 | Taupo accounting firms | 50 | 4.7% | 4 |
| Apr 2026 | Taupo accounting firms | 20 | 2.1% | 4 |
| May 2026 | Taupo accounting firms | 30 | 2.8% | 4 |
| Jun 2026 | Taupo accounting firms | 40 | 3.3% | 4 |
| Jul 2026 | Taupo accounting firms | 50 | 4.9% | 4 |
| Aug 2026 | Taupo accounting firms | 50 | 5.2% | 4 |
| Sep 2026 | Taupo accounting firms | — | — | — |

## How is The Accounting Store measured?

Brandwave collects information about searches that people make online using The Accounting Store’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “the accounting store”
- “the accounting store taupo”

## Which taupo accounting firms compete with The Accounting Store?

- [DPA](/demand/nz/brands/dpa): Head-to-head: /demand/nz/compare/dpa-vs-the-accounting-store
- [Strettons](/demand/nz/brands/strettons): Head-to-head: /demand/nz/compare/strettons-vs-the-accounting-store
- [BFA](/demand/nz/brands/bfa): Head-to-head: /demand/nz/compare/bfa-vs-the-accounting-store
- [Accounting Business Consultants](/demand/nz/brands/accounting-business-consultants): Head-to-head: /demand/nz/compare/accounting-business-consultants-vs-the-accounting-store

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "The Accounting Store: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/the-accounting-store

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/the-accounting-store. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.