--- title: "Texas Chicken: search popularity in New Zealand" description: "An American fried chicken chain, known in the United States as Church’s Texas Chicken. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/texas-chicken" publisher: "Brandwave" --- # Texas Chicken: search popularity in New Zealand An American fried chicken chain, known in the United States as Church’s Texas Chicken. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Texas Chicken - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among fried chicken chains**: 2.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Fried chicken chains | 4 | 2.5% | 6.6K | - [Fried chicken chains](/demand/nz/categories/nz-fried-chicken-chains) ## Top fried chicken chains in ChatGPT and Google AI Overviews In three ChatGPT questions, Texas Chicken was mentioned in two out of three: in two of the three ChatGPT answers. Texas Chicken is the third most recommended of the five. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | KFC | 1st | 3 of 3 | 3 of 3 | | Popeyes | 2nd | 3 of 3 | 3 of 3 | | Texas Chicken | 3rd | 2 of 3 | 2 of 3 | | Nando's | Not ranked | 0 of 3 | 0 of 3 | | Lord of the Fries | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about fried chicken chains - Asked ChatGPT "Which fried chicken chain should I shop at in New Zealand?": 1. KFC, 2. Popeyes, 3. Texas Chicken - Asked ChatGPT "What are the best fried chicken chains in New Zealand?": 1. KFC, 2. Popeyes, 3. Texas Chicken - Asked ChatGPT "What's the best fried chicken chain in New Zealand for a quick dinner?": 1. KFC, 2. Popeyes Not named in any answer: Nando's and Lord of the Fries. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How has branded search demand for Texas Chicken changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Texas Chicken in New Zealand fell from 8.1K to 6.6K. - Across the 12 months ending September 2026, Texas Chicken’s share of searches among fried chicken chains in New Zealand increased from 2% to 2.5%. - Across the 12 months ending September 2026, Texas Chicken’s share of searches among fried chicken chains in New Zealand peaked at 3.6% in July 2026 and was lowest at 2% in October 2025. ## How did search popularity change for New Zealand fried chicken chains in September 2026? - In September 2026, KFC gained share of searches among fried chicken chains in New Zealand, from 70.5% to 72.3%. - In September 2026, Popeyes lost share of searches among fried chicken chains in New Zealand, from 10.7% to 9%. - Estimated monthly branded searches for Lord of the Fries in New Zealand fell 45.8% over 12 measured months, from 480 to 260 in September 2026. - Estimated monthly branded searches for Texas Chicken in New Zealand fell 18.5% over 12 measured months, from 8.1K to 6.6K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Fried chicken chains | 8.1K | 2% | 4 | | Nov 2025 | Fried chicken chains | 8.1K | 2.3% | 4 | | Dec 2025 | Fried chicken chains | 9.9K | 2.7% | 4 | | Jan 2026 | Fried chicken chains | 9.9K | 3.5% | 4 | | Feb 2026 | Fried chicken chains | 8.1K | 3.1% | 4 | | Mar 2026 | Fried chicken chains | 8.1K | 3% | 4 | | Apr 2026 | Fried chicken chains | 8.1K | 3% | 4 | | May 2026 | Fried chicken chains | 8.1K | 2.9% | 4 | | Jun 2026 | Fried chicken chains | 6.6K | 2.5% | 4 | | Jul 2026 | Fried chicken chains | 9.9K | 3.6% | 4 | | Aug 2026 | Fried chicken chains | 8.1K | 3% | 4 | | Sep 2026 | Fried chicken chains | 6.6K | 2.5% | 4 | ## How are Texas Chicken’s branded searches counted? Brandwave collects information about searches that people make online using Texas Chicken’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “texas chicken” ## Which fried chicken chains compete with Texas Chicken? - [KFC](/demand/nz/brands/kfc): Head-to-head: /demand/nz/compare/kfc-vs-texas-chicken - [Nando's](/demand/nz/brands/nandos): Head-to-head: /demand/nz/compare/nandos-vs-texas-chicken - [Popeyes](/demand/nz/brands/popeyes): Head-to-head: /demand/nz/compare/popeyes-vs-texas-chicken - [Lord of the Fries](/demand/nz/brands/lord-of-the-fries): Head-to-head: /demand/nz/compare/lord-of-the-fries-vs-texas-chicken ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Texas Chicken: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/texas-chicken This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/texas-chicken. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.