--- title: "How popular is Terry Longley & Sons Funeral Services? Searches and AI answers in New Zealand" description: "Terry Longley & Sons is a funeral director in Hawke's Bay. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/terry-longley" publisher: "Brandwave" --- # How popular is Terry Longley & Sons Funeral Services? Searches and AI answers in New Zealand Terry Longley & Sons is a funeral director in Hawke's Bay. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Terry Longley & Sons Funeral Services - **Market**: New Zealand - **Measured month**: Oct 2026 - **Share of Search among hawkes Bay funeral directors**: 0.88% ## Where does Terry Longley & Sons Funeral Services compete? | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Hawkes Bay funeral directors | 6 | 0.88% | 10 | - [Hawkes Bay funeral directors](/demand/nz/locations/hawke-s-bay-region/funeral-directors) ## Top hawkes Bay funeral directors in ChatGPT and Google AI Overviews In three ChatGPT questions, Terry Longley & Sons Funeral Services appeared in all three answers. Terry Longley & Sons Funeral Services is the second most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Gentle Touch Funeral Services | 1st | 3 of 3 | 3 of 3 | | Terry Longley & Sons Funeral Services | 2nd | 3 of 3 | 3 of 3 | | Beth Shan | 3rd | 2 of 3 | 2 of 3 | | Howard & Gannon | 4th | 2 of 3 | 2 of 3 | | Dunstalls | 5th | 1 of 3 | 1 of 3 | | Terry Longley & Son | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about hawkes Bay funeral directors - Asked ChatGPT "Which Hawkes Bay funeral director should I hire in Hawke's Bay Region, New Zealand?": 1. Gentle Touch Funeral Services, 2. Terry Longley & Sons Funeral Services, 3. Beth Shan - Asked ChatGPT "What are the best Hawkes Bay funeral directors in Hawke's Bay Region, New Zealand?": 1. Beth Shan, 2. Gentle Touch Funeral Services, 3. Terry Longley & Sons Funeral Services, 4. Howard & Gannon, 5. Dunstalls - Asked ChatGPT "What's the best Hawkes Bay funeral director in Hawke's Bay Region, New Zealand for a family funeral?": 1. Terry Longley & Sons Funeral Services, 2. Gentle Touch Funeral Services, 3. Howard & Gannon Not named in any answer: Terry Longley & Son. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Terry Longley & Sons Funeral Services changed in New Zealand over the last 12 months? - Across the 12 months ending October 2026, estimated monthly branded searches for Terry Longley & Sons Funeral Services in New Zealand held steady at 10. - Across the 12 months ending October 2026, Terry Longley & Sons Funeral Services’ share of searches among hawkes Bay funeral directors in New Zealand held steady, from 0.92% to 0.88%. ## How did search popularity change for New Zealand hawkes Bay funeral directors in October 2026? - In October 2026, Dunstalls gained share of searches among hawkes Bay funeral directors in New Zealand, from 24.8% to 27.4%. - In October 2026, Beth Shan gained share of searches among hawkes Bay funeral directors in New Zealand, from 60.3% to 61.9%. - In October 2026, Howard & Gannon lost share of searches among hawkes Bay funeral directors in New Zealand, from 9.1% to 6.2%. - In October 2026, Gentle Touch Funeral Services lost share of searches among hawkes Bay funeral directors in New Zealand, from 2.5% to 0.88%. - In October 2026, Terry Longley & Son rose from 5th to 4th among hawkes Bay funeral directors in New Zealand. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Nov 2025 | Hawkes Bay funeral directors | 10 | 0.92% | 6 | | Dec 2025 | Hawkes Bay funeral directors | 0 | 0% | 6 | | Jan 2026 | Hawkes Bay funeral directors | 0 | 0% | 6 | | Feb 2026 | Hawkes Bay funeral directors | 10 | 0.73% | 6 | | Mar 2026 | Hawkes Bay funeral directors | 10 | 0.83% | 6 | | Apr 2026 | Hawkes Bay funeral directors | 10 | 0.76% | 6 | | May 2026 | Hawkes Bay funeral directors | 10 | 0.83% | 6 | | Jun 2026 | Hawkes Bay funeral directors | 10 | 0.83% | 6 | | Jul 2026 | Hawkes Bay funeral directors | 10 | 0.71% | 6 | | Aug 2026 | Hawkes Bay funeral directors | 10 | 0.69% | 6 | | Sep 2026 | Hawkes Bay funeral directors | 10 | 0.83% | 6 | | Oct 2026 | Hawkes Bay funeral directors | 10 | 0.88% | 6 | ## How are Terry Longley & Sons Funeral Services’ branded searches counted? Brandwave collects information about searches that people make online using Terry Longley & Sons Funeral Services’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “terry longley funeral” ## Which hawkes Bay funeral directors compete with Terry Longley & Sons Funeral Services? - [Beth Shan](/demand/nz/brands/beth-shan): Head-to-head: /demand/nz/compare/beth-shan-vs-terry-longley - [Dunstalls](/demand/nz/brands/dunstalls): Head-to-head: /demand/nz/compare/dunstalls-vs-terry-longley - [Howard & Gannon](/demand/nz/brands/howard-and-gannon): Head-to-head: /demand/nz/compare/howard-and-gannon-vs-terry-longley - [Terry Longley & Son](/demand/nz/brands/terry-longley-and-son): Head-to-head: /demand/nz/compare/terry-longley-vs-terry-longley-and-son - [Gentle Touch Funeral Services](/demand/nz/brands/gentle-touch-funeral-services): Head-to-head: /demand/nz/compare/gentle-touch-funeral-services-vs-terry-longley ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "How popular is Terry Longley & Sons Funeral Services? Searches and AI answers in New Zealand". https://gobrandwave.com/demand/nz/brands/terry-longley This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/terry-longley. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.