--- title: "Terry Longley & Son: search popularity and Share of Search in New Zealand" description: "Terry Longley & Son is a Hawkes Bay funeral director available to New Zealand customers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/terry-longley-and-son" publisher: "Brandwave" --- # Terry Longley & Son: search popularity and Share of Search in New Zealand Terry Longley & Son is a Hawkes Bay funeral director available to New Zealand customers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Terry Longley & Son - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among hastings funeral directors**: 7.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Hastings funeral directors | 3 | 7.2% | 140 | | Hawkes Bay funeral directors | 4 | 4.6% | 140 | - [Hastings funeral directors](/demand/nz/categories/nz-hastings-funeral-directors) - [Hawkes Bay funeral directors](/demand/nz/categories/nz-hawkes-bay-funeral-directors) ## How has branded search demand for Terry Longley & Son changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Terry Longley & Son in New Zealand fell from 150 to 140. - Across the 11 months ending August 2026, Terry Longley & Son’s estimated Share of Search among hastings funeral directors in New Zealand peaked at 11.8% in June 2026 and was lowest at 2.8% in January 2026. - Across the 11 months ending August 2026, Terry Longley & Son’s estimated Share of Search among hawkes bay funeral directors in New Zealand decreased from 5.5% to 4.6%. - Across the 11 months ending August 2026, Terry Longley & Son’s estimated Share of Search among hawkes bay funeral directors in New Zealand peaked at 8.8% in June 2026 and was lowest at 2% in January 2026. ## How did search popularity change for New Zealand hastings funeral directors in August 2026? - In August 2026, Beth Shan gained estimated Share of Search among hastings funeral directors in New Zealand, from 69.8% to 74.2%. - In August 2026, Gentle Touch Funeral Services gained estimated Share of Search among hastings funeral directors in New Zealand, from 2.1% to 4.6%. - In August 2026, Terry Longley & Son lost estimated Share of Search among hastings funeral directors in New Zealand, from 11.5% to 7.2%. - In August 2026, Tong & Peryer lost estimated Share of Search among hastings funeral directors in New Zealand, from 16.6% to 13.9%. ## How did search popularity change for New Zealand hawkes bay funeral directors in August 2026? - In August 2026, Howard & Gannon gained estimated Share of Search among hawkes bay funeral directors in New Zealand, from 9% to 17.2%. - In August 2026, Dunstalls gained estimated Share of Search among hawkes bay funeral directors in New Zealand, from 29.8% to 30.7%. - In August 2026, Beth Shan lost estimated Share of Search among hawkes bay funeral directors in New Zealand, from 52.6% to 47.5%. - In August 2026, Terry Longley & Son lost estimated Share of Search among hawkes bay funeral directors in New Zealand, from 8.7% to 4.6%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Hastings funeral directors | 150 | 7.6% | 3 | | Nov 2025 | Hastings funeral directors | 100 | 6.3% | 3 | | Dec 2025 | Hastings funeral directors | 80 | 4.5% | 3 | | Jan 2026 | Hastings funeral directors | 60 | 2.8% | 4 | | Feb 2026 | Hastings funeral directors | 80 | 5.3% | 3 | | Mar 2026 | Hastings funeral directors | 80 | 4.8% | 3 | | Apr 2026 | Hastings funeral directors | 100 | 5.3% | 4 | | May 2026 | Hastings funeral directors | 140 | 6.7% | 3 | | Jun 2026 | Hastings funeral directors | 220 | 11.8% | 3 | | Jul 2026 | Hastings funeral directors | 270 | 11.5% | 3 | | Aug 2026 | Hastings funeral directors | 140 | 7.2% | 3 | | Sep 2026 | Hastings funeral directors | — | — | — | | Oct 2025 | Hawkes Bay funeral directors | 150 | 5.5% | 4 | | Nov 2025 | Hawkes Bay funeral directors | 100 | 4.4% | 4 | | Dec 2025 | Hawkes Bay funeral directors | 80 | 3.4% | 4 | | Jan 2026 | Hawkes Bay funeral directors | 60 | 2% | 4 | | Feb 2026 | Hawkes Bay funeral directors | 80 | 2.9% | 4 | | Mar 2026 | Hawkes Bay funeral directors | 80 | 2.9% | 4 | | Apr 2026 | Hawkes Bay funeral directors | 100 | 4% | 4 | | May 2026 | Hawkes Bay funeral directors | 140 | 5.3% | 4 | | Jun 2026 | Hawkes Bay funeral directors | 220 | 8.8% | 4 | | Jul 2026 | Hawkes Bay funeral directors | 270 | 8.7% | 4 | | Aug 2026 | Hawkes Bay funeral directors | 140 | 4.6% | 4 | | Sep 2026 | Hawkes Bay funeral directors | — | — | — | ## How is Terry Longley & Son measured? Brandwave collects information about searches that people make online using Terry Longley & Son’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “terry longley & son” - “terry longley and son” ## Which hastings funeral directors compete with Terry Longley & Son? - [Beth Shan](/demand/nz/brands/beth-shan): Head-to-head: /demand/nz/compare/beth-shan-vs-terry-longley-and-son - [Tong & Peryer](/demand/nz/brands/tong-peryer): Head-to-head: /demand/nz/compare/terry-longley-and-son-vs-tong-peryer - [Gentle Touch Funeral Services](/demand/nz/brands/gentle-touch-funeral-services): Head-to-head: /demand/nz/compare/gentle-touch-funeral-services-vs-terry-longley-and-son ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Terry Longley & Son: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/terry-longley-and-son This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/terry-longley-and-son. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.