--- title: "How popular is Terra Lana? Searches and AI answers in New Zealand" description: "Terra Lana makes wool insulation. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/terra-lana" publisher: "Brandwave" --- # How popular is Terra Lana? Searches and AI answers in New Zealand Terra Lana makes wool insulation. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Terra Lana - **Market**: New Zealand - **Measured month**: Oct 2026 - **Share of Search among insulation brands**: 10% ## Where does Terra Lana compete? | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Insulation brands | 4 | 10% | 530 | - [Insulation brands](/demand/nz/categories/nz-insulation-brands) ## Top insulation brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Terra Lana was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Terra Lana is the fifth most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Pink Batts | 1st | 2 of 3 | 1 of 1 | 3 of 4 | | Mammoth | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | GreenStuf | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Knauf Insulation | 4th | 1 of 3 | 0 of 1 | 1 of 4 | | Terra Lana | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | Bradford Insulation | 6th | 1 of 3 | 0 of 1 | 1 of 4 | ## Every AI answer about insulation brands - Asked ChatGPT "Which insulation brand should I buy in New Zealand?": 1. Pink Batts, 2. GreenStuf, 3. Mammoth - Asked ChatGPT "What are the best insulation brands in New Zealand?": 1. Pink Batts, 2. Knauf Insulation, 3. Mammoth, 4. GreenStuf, 5. Terra Lana, 6. Bradford Insulation - Asked ChatGPT "What's the best insulation brand in New Zealand for a warm home?": 1. Mammoth, 2. GreenStuf - Searched Google, AI Overview "insulation for house": 1. Pink Batts Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Terra Lana changed in New Zealand over the last 12 months? - Across the 12 months ending October 2026, estimated monthly branded searches for Terra Lana in New Zealand fell from 620 to 530. - Across the 12 months ending October 2026, Terra Lana’s share of searches among insulation brands in New Zealand decreased from 11.4% to 10%. - Across the 12 months ending October 2026, Terra Lana’s share of searches among insulation brands in New Zealand peaked at 13.2% in May 2026 and was lowest at 10% in October 2026. ## How did search popularity change for New Zealand insulation brands in October 2026? - In October 2026, Pink Batts gained share of searches among insulation brands in New Zealand, from 52.1% to 53.8%. - In October 2026, Mammoth gained share of searches among insulation brands in New Zealand, from 16.4% to 17.5%. - In October 2026, GreenStuf lost share of searches among insulation brands in New Zealand, from 8.4% to 7%. - In October 2026, Terra Lana lost share of searches among insulation brands in New Zealand, from 11.1% to 10%. - Estimated monthly branded searches for Bradford Insulation in New Zealand fell 33.3% over 12 measured months, from 60 to 40 in October 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Nov 2025 | Insulation brands | 620 | 11.4% | 4 | | Dec 2025 | Insulation brands | 430 | 11% | 4 | | Jan 2026 | Insulation brands | 500 | 10.6% | 4 | | Feb 2026 | Insulation brands | 610 | 12.2% | 3 | | Mar 2026 | Insulation brands | 740 | 10.7% | 4 | | Apr 2026 | Insulation brands | 680 | 10.4% | 4 | | May 2026 | Insulation brands | 960 | 13.2% | 3 | | Jun 2026 | Insulation brands | 910 | 12.6% | 4 | | Jul 2026 | Insulation brands | 820 | 11% | 4 | | Aug 2026 | Insulation brands | 770 | 11.3% | 3 | | Sep 2026 | Insulation brands | 620 | 11.1% | 4 | | Oct 2026 | Insulation brands | 530 | 10% | 4 | ## How are Terra Lana’s branded searches counted? Brandwave collects information about searches that people make online using Terra Lana’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “terra lana” - “terra lana batts” - “terra lana insulation” - “terra lana products” - “terra lana wool” ## Which insulation brands compete with Terra Lana? - [Pink Batts](/demand/nz/brands/pink-batts): Head-to-head: /demand/nz/compare/pink-batts-vs-terra-lana - [Mammoth](/demand/nz/brands/mammoth): Head-to-head: /demand/nz/compare/mammoth-vs-terra-lana - [Knauf Insulation](/demand/nz/brands/knauf-insulation): Head-to-head: /demand/nz/compare/knauf-insulation-vs-terra-lana - [GreenStuf](/demand/nz/brands/greenstuf): Head-to-head: /demand/nz/compare/greenstuf-vs-terra-lana - [Bradford Insulation](/demand/nz/brands/bradford-insulation): Head-to-head: /demand/nz/compare/bradford-insulation-vs-terra-lana ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "How popular is Terra Lana? Searches and AI answers in New Zealand". https://gobrandwave.com/demand/nz/brands/terra-lana This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/terra-lana. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.