--- title: "Tenzing: search popularity in New Zealand" description: "Tenzing is a management consultancy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/tenzing-consulting" publisher: "Brandwave" --- # Tenzing: search popularity in New Zealand Tenzing is a management consultancy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Tenzing - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among management consultancies**: 0.14% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Management consultancies | 9 | 0.14% | 10 | - [Management consultancies](/demand/nz/categories/nz-management-consultancies) ## Top management consultancies in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Tenzing was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Tenzing is the seventh most recommended of the nine. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | McKinsey & Company | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Deloitte | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | MartinJenkins | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | L.E.K. Consulting | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | BCG | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Bain & Company | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Tenzing | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Accenture | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Sapere | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about management consultancies - Asked ChatGPT "Which management consultancy should I hire in New Zealand?": 1. Deloitte, 2. McKinsey & Company - Asked ChatGPT "What are the best management consultancies in New Zealand?": 1. McKinsey & Company, 2. BCG, 3. L.E.K. Consulting, 4. Deloitte, 5. Accenture, 6. Tenzing, 7. MartinJenkins - Asked ChatGPT "What's the best management consultancy in New Zealand for strategic advice?": 1. McKinsey & Company, 2. L.E.K. Consulting, 3. Deloitte, 4. MartinJenkins, 5. Tenzing - Searched Google, AI Overview "business consultants nz": named none of the brands we track - Searched Google, AI Overview "management consulting nz": 1. MartinJenkins, 2. Bain & Company Not named in any answer: Sapere. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Tenzing changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Tenzing in New Zealand held steady at 10. - Across the 12 months ending September 2026, Tenzing’s share of searches among management consultancies in New Zealand held steady, from 0.13% to 0.14%. ## How did search popularity change for New Zealand management consultancies in September 2026? - In September 2026, BCG overtook McKinsey & Company to rank 2nd among management consultancies in New Zealand, with 20.4% of the searches. - In September 2026, MartinJenkins overtook Deloitte to rank 4th among management consultancies in New Zealand, with 10.3% of the searches. - In September 2026, Bain & Company gained share of searches among management consultancies in New Zealand, from 6.8% to 9.3%. - In September 2026, Accenture lost share of searches among management consultancies in New Zealand, from 34.8% to 29.3%. - In September 2026, Deloitte lost share of searches among management consultancies in New Zealand, from 10.6% to 9.8%. - In September 2026, Sapere lost share of searches among management consultancies in New Zealand, from 2.1% to 1.4%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Management consultancies | 10 | 0.13% | 9 | | Nov 2025 | Management consultancies | 20 | 0.29% | 9 | | Dec 2025 | Management consultancies | 10 | 0.2% | 9 | | Jan 2026 | Management consultancies | 10 | 0.16% | 9 | | Feb 2026 | Management consultancies | 10 | 0.13% | 9 | | Mar 2026 | Management consultancies | 10 | 0.11% | 9 | | Apr 2026 | Management consultancies | 10 | 0.14% | 9 | | May 2026 | Management consultancies | 10 | 0.15% | 9 | | Jun 2026 | Management consultancies | 10 | 0.14% | 9 | | Jul 2026 | Management consultancies | 10 | 0.15% | 9 | | Aug 2026 | Management consultancies | 10 | 0.13% | 9 | | Sep 2026 | Management consultancies | 10 | 0.14% | 9 | ## How are Tenzing’s branded searches counted? Brandwave collects information about searches that people make online using Tenzing’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “tenzing consulting” ## Which management consultancies compete with Tenzing? - [Accenture](/demand/nz/brands/accenture) - [BCG](/demand/nz/brands/bcg) - [McKinsey & Company](/demand/nz/brands/mckinsey-and-company) - [MartinJenkins](/demand/nz/brands/martinjenkins): Head-to-head: /demand/nz/compare/martinjenkins-vs-tenzing-consulting - [Deloitte](/demand/nz/brands/deloitte-new-zealand): Head-to-head: /demand/nz/compare/deloitte-new-zealand-vs-tenzing-consulting - [Bain & Company](/demand/nz/brands/bain-and-company): Head-to-head: /demand/nz/compare/bain-and-company-vs-tenzing-consulting - [Sapere](/demand/nz/brands/sapere): Head-to-head: /demand/nz/compare/sapere-vs-tenzing-consulting - [L.E.K. Consulting](/demand/nz/brands/lek-consulting): Head-to-head: /demand/nz/compare/lek-consulting-vs-tenzing-consulting ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Tenzing: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/tenzing-consulting This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/tenzing-consulting. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.