--- title: "Tenaya: search popularity in New Zealand" description: "A Spanish maker of climbing shoes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/tenaya" publisher: "Brandwave" --- # Tenaya: search popularity in New Zealand A Spanish maker of climbing shoes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Tenaya - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among climbing shoes brands**: 1.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Climbing shoes brands | 6 | 1.9% | 70 | - [Climbing shoes brands](/demand/nz/categories/nz-climbing-shoes-brands) ## Top climbing shoes brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Tenaya was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Tenaya is the second most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | La Sportiva | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Tenaya | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Evolv | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Five Ten | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | SCARPA | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Black Diamond | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about climbing shoes brands - Asked ChatGPT "Which climbing shoes brand should I buy in New Zealand?": 1. La Sportiva, 2. Tenaya, 3. Five Ten - Asked ChatGPT "What are the best climbing shoes brands in New Zealand?": 1. La Sportiva, 2. Tenaya, 3. Evolv, 4. Five Ten, 5. SCARPA - Asked ChatGPT "What's the best climbing shoes brand in New Zealand for indoor climbing?": 1. La Sportiva, 2. Evolv, 3. Five Ten - Searched Google, AI Overview "climbing shoes nz": 1. Black Diamond, 2. La Sportiva - Searched Google, AI Overview "bouldering shoes": 1. La Sportiva Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How has branded search demand for Tenaya changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Tenaya in New Zealand held steady at 70. - Across the 12 months ending September 2026, Tenaya’s share of searches among climbing shoes brands in New Zealand decreased from 2.7% to 1.9%. - Across the 12 months ending September 2026, Tenaya’s share of searches among climbing shoes brands in New Zealand peaked at 2.7% in February 2026 and was lowest at 1.3% in August 2026. - Across the 12 months ending September 2026, Tenaya fell from 5th to 6th among climbing shoes brands in New Zealand. ## How did search popularity change for New Zealand climbing shoes brands in September 2026? - In September 2026, Black Diamond gained share of searches among climbing shoes brands in New Zealand, from 49.2% to 52.5%. - In September 2026, Evolv gained share of searches among climbing shoes brands in New Zealand, from 1.3% to 1.9%. - In September 2026, Five Ten gained share of searches among climbing shoes brands in New Zealand, from 1.3% to 1.9%. - In September 2026, Tenaya gained share of searches among climbing shoes brands in New Zealand, from 1.3% to 1.9%. - In September 2026, La Sportiva lost share of searches among climbing shoes brands in New Zealand, from 41.5% to 35.9%. - Estimated monthly branded searches for SCARPA in New Zealand rose 23.5% over 12 measured months, from 170 to 210 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Climbing shoes brands | 70 | 2.7% | 5 | | Nov 2025 | Climbing shoes brands | 70 | 2.7% | 5 | | Dec 2025 | Climbing shoes brands | 50 | 1.7% | 6 | | Jan 2026 | Climbing shoes brands | 50 | 1.7% | 6 | | Feb 2026 | Climbing shoes brands | 70 | 2.7% | 5 | | Mar 2026 | Climbing shoes brands | 50 | 1.7% | 5 | | Apr 2026 | Climbing shoes brands | 70 | 2.4% | 4 | | May 2026 | Climbing shoes brands | 70 | 2.1% | 5 | | Jun 2026 | Climbing shoes brands | 50 | 1.6% | 5 | | Jul 2026 | Climbing shoes brands | 50 | 1.5% | 5 | | Aug 2026 | Climbing shoes brands | 50 | 1.3% | 6 | | Sep 2026 | Climbing shoes brands | 70 | 1.9% | 6 | ## How are Tenaya’s branded searches counted? Brandwave collects information about searches that people make online using Tenaya’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “tenaya” ## Which climbing shoes brands compete with Tenaya? - [Black Diamond](/demand/nz/brands/black-diamond): Head-to-head: /demand/nz/compare/black-diamond-vs-tenaya - [La Sportiva](/demand/nz/brands/la-sportiva): Head-to-head: /demand/nz/compare/la-sportiva-vs-tenaya - [SCARPA](/demand/nz/brands/scarpa): Head-to-head: /demand/nz/compare/scarpa-vs-tenaya - [Evolv](/demand/nz/brands/evolv-climbing): Head-to-head: /demand/nz/compare/evolv-climbing-vs-tenaya - [Five Ten](/demand/nz/brands/five-ten): Head-to-head: /demand/nz/compare/five-ten-vs-tenaya ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Tenaya: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/tenaya This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/tenaya. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.