---
title: "Tempur: search popularity in New Zealand"
description: "Tempur makes memory foam mattresses and pillows. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/tempur"
publisher: "Brandwave"
---

# Tempur: search popularity in New Zealand

Tempur makes memory foam mattresses and pillows. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Tempur
- **Market**: New Zealand
- **Measured month**: Sep 2026
- **Share of Search among mattress brands**: 7.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Mattress brands | 3 | 7.6% | 1.9K |
| Pillow and mattress topper brands | 4 | 0.32% | 60 |

- [Mattress brands](/demand/nz/categories/nz-mattress-brands)
- [Pillow and mattress topper brands](/demand/nz/categories/nz-mattress-topper-brands)

## Top mattress brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Tempur was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Tempur is the fifth most recommended of the eight.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Sleepyhead | 1st | 3 of 3 | 0 of 2 | 3 of 5 |
| Ecosa | 2nd | 3 of 3 | 0 of 2 | 3 of 5 |
| Sealy | 3rd | 2 of 3 | 0 of 2 | 2 of 5 |
| Winkl | 4th | 2 of 3 | 0 of 2 | 2 of 5 |
| Tempur | 5th | 1 of 3 | 1 of 2 | 2 of 5 |
| Sleepmaker | 6th | 1 of 3 | 0 of 2 | 1 of 5 |
| Beautyrest | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| A.H. Beard | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about mattress brands

- Asked ChatGPT "Which mattress brand should I buy in New Zealand?": 1. Ecosa, 2. Sleepyhead, 3. Winkl
- Asked ChatGPT "What are the best mattress brands in New Zealand?": 1. Sleepyhead, 2. Ecosa, 3. Sealy, 4. Tempur, 5. Winkl, 6. Sleepmaker
- Asked ChatGPT "What's the best mattress brand in New Zealand for a good night's sleep?": 1. Sleepyhead, 2. Ecosa, 3. Sealy
- Searched Google, AI Overview "mattress for back pain": 1. Tempur
- Searched Google, AI Overview "queen mattress nz": named none of the brands we track

Not named in any answer: Beautyrest and A.H. Beard.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How has branded search demand for Tempur changed in New Zealand over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Tempur in New Zealand rose from 1.4K to 1.9K.
- Across the 12 months ending September 2026, Tempur’s share of searches among mattress brands in New Zealand increased from 4.6% to 7.6%.
- Across the 12 months ending September 2026, Tempur’s share of searches among mattress brands in New Zealand peaked at 8.8% in August 2026 and was lowest at 4.1% in November 2025.
- Across the 12 months ending September 2026, Tempur rose from 4th to 3rd among mattress brands in New Zealand.
- Across the 12 months ending September 2026, Tempur rose from 5th to 4th among pillow and mattress topper brands in New Zealand.

## How did search popularity change for New Zealand mattress brands in September 2026?

- In September 2026, Ecosa gained share of searches among mattress brands in New Zealand, from 70.7% to 74.2%.
- In September 2026, Sealy lost share of searches among mattress brands in New Zealand, from 6.3% to 5%.
- In September 2026, Tempur lost share of searches among mattress brands in New Zealand, from 8.8% to 7.6%.
- A.H. Beard’s share of searches among mattress brands in New Zealand has lost ground for 3 months in a row, from 1.2% to 0.62% in September 2026.
- In September 2026, Sleepyhead rose from 3rd to 2nd among mattress brands in New Zealand.
- Estimated monthly branded searches for Winkl in New Zealand fell 33.3% over 12 measured months, from 600 to 400 in September 2026.

## How did search popularity change for New Zealand pillow and mattress topper brands in September 2026?

- In September 2026, Tempur rose from 5th to 4th among pillow and mattress topper brands in New Zealand.
- In September 2026, Sleepyhead fell from 4th to 5th among pillow and mattress topper brands in New Zealand.
- Estimated monthly branded searches for Dunlopillo in New Zealand rose 22.2% over 12 measured months, from 90 to 110 in September 2026.
- Estimated monthly branded searches for Ecosa in New Zealand fell 18.7% over 12 measured months, from 22.6K to 18.4K in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Mattress brands | 1.3K | 4.6% | 4 |
| Nov 2025 | Mattress brands | 1.3K | 4.1% | 4 |
| Dec 2025 | Mattress brands | 1.2K | 4.7% | 4 |
| Jan 2026 | Mattress brands | 1.3K | 5.1% | 4 |
| Feb 2026 | Mattress brands | 1.4K | 6.8% | 4 |
| Mar 2026 | Mattress brands | 1.8K | 7% | 3 |
| Apr 2026 | Mattress brands | 2K | 7.2% | 3 |
| May 2026 | Mattress brands | 2.2K | 8% | 2 |
| Jun 2026 | Mattress brands | 2.2K | 8.7% | 2 |
| Jul 2026 | Mattress brands | 2.2K | 8.4% | 2 |
| Aug 2026 | Mattress brands | 2K | 8.8% | 2 |
| Sep 2026 | Mattress brands | 1.9K | 7.6% | 3 |
| Oct 2025 | Pillow and mattress topper brands | 50 | 0.22% | 5 |
| Nov 2025 | Pillow and mattress topper brands | 40 | 0.15% | 5 |
| Dec 2025 | Pillow and mattress topper brands | 40 | 0.2% | 5 |
| Jan 2026 | Pillow and mattress topper brands | 50 | 0.25% | 5 |
| Feb 2026 | Pillow and mattress topper brands | 40 | 0.25% | 5 |
| Mar 2026 | Pillow and mattress topper brands | 40 | 0.21% | 5 |
| Apr 2026 | Pillow and mattress topper brands | 50 | 0.25% | 5 |
| May 2026 | Pillow and mattress topper brands | 50 | 0.25% | 5 |
| Jun 2026 | Pillow and mattress topper brands | 50 | 0.25% | 5 |
| Jul 2026 | Pillow and mattress topper brands | 50 | 0.26% | 5 |
| Aug 2026 | Pillow and mattress topper brands | 60 | 0.36% | 5 |
| Sep 2026 | Pillow and mattress topper brands | 60 | 0.32% | 4 |

## How are Tempur’s branded searches counted?

Brandwave collects information about searches that people make online using Tempur’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “tempur bed”
- “tempur cloud mattress”
- “tempur cloud pillow”
- “tempur electric bed”
- “tempur foam mattress”
- “tempur mattress”
- “tempur mattress sale”
- “tempur mattress topper”
- “tempur original pillow”
- “tempur pedic mattress”
- “tempur pedic pillow”
- “tempur pillow”
- “tempur topper”
- “tempurpedic”
- “tempurpedic queen mattress”

## Which mattress brands compete with Tempur?

- [Ecosa](/demand/nz/brands/ecosa): Head-to-head: /demand/nz/compare/ecosa-vs-tempur
- [Sleepyhead](/demand/nz/brands/sleepyhead): Head-to-head: /demand/nz/compare/sleepyhead-vs-tempur
- [Sealy](/demand/nz/brands/sealy): Head-to-head: /demand/nz/compare/sealy-vs-tempur
- [Winkl](/demand/nz/brands/winkl): Head-to-head: /demand/nz/compare/tempur-vs-winkl
- [Sleepmaker](/demand/nz/brands/sleepmaker): Head-to-head: /demand/nz/compare/sleepmaker-vs-tempur
- [Beautyrest](/demand/nz/brands/beautyrest)
- [A.H. Beard](/demand/nz/brands/ah-beard)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Tempur: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/tempur

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/tempur. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.