--- title: "Telegram: search popularity in New Zealand" description: "A cloud-based messaging app. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/telegram" publisher: "Brandwave" --- # Telegram: search popularity in New Zealand A cloud-based messaging app. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Telegram - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among messaging apps**: 4.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Messaging apps | 3 | 4.8% | 16.1K | - [Messaging apps](/demand/nz/categories/nz-messaging-apps) ## Top messaging apps in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Telegram was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Telegram is the fourth most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | WhatsApp | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Signal | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Messenger | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Telegram | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Discord | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | WeChat | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Viber | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about messaging apps - Asked ChatGPT "Which messaging app should I use in New Zealand?": 1. WhatsApp, 2. Messenger, 3. Signal, 4. Telegram - Asked ChatGPT "What are the best messaging apps in New Zealand?": 1. Messenger, 2. WhatsApp, 3. Signal, 4. Discord, 5. Telegram - Asked ChatGPT "What's the best messaging app in New Zealand for chat with friends?": 1. WhatsApp, 2. Messenger, 3. Signal, 4. Discord - Searched Google, AI Overview "messaging apps": 1. WhatsApp, 2. Signal, 3. Telegram, 4. Messenger, 5. Discord - Searched Google, AI Overview "secure messaging app": 1. Signal, 2. WhatsApp, 3. Telegram Not named in any answer: WeChat and Viber. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How has branded search demand for Telegram changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Telegram in New Zealand fell from 17.2K to 16.1K. - Across the 12 months ending September 2026, Telegram’s share of searches among messaging apps in New Zealand peaked at 6.1% in July 2026 and was lowest at 4.4% in November 2025. ## How did search popularity change for New Zealand messaging apps in September 2026? - In September 2026, WhatsApp gained share of searches among messaging apps in New Zealand, from 54.1% to 54.8%. - In September 2026, Discord gained share of searches among messaging apps in New Zealand, from 34.6% to 35.1%. - In September 2026, Telegram lost share of searches among messaging apps in New Zealand, from 5.7% to 4.8%. - Estimated monthly branded searches for WeChat in New Zealand fell 15.3% over 12 measured months, from 8.9K to 7.5K in September 2026. - Estimated monthly branded searches for Signal in New Zealand fell 13.5% over 12 measured months, from 2.1K to 1.9K in September 2026. - Estimated monthly branded searches for Viber in New Zealand fell 12.7% over 12 measured months, from 4.5K to 4K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Messaging apps | 17.2K | 5% | 3 | | Nov 2025 | Messaging apps | 14.5K | 4.4% | 3 | | Dec 2025 | Messaging apps | 14K | 5.1% | 3 | | Jan 2026 | Messaging apps | 16.7K | 5.4% | 3 | | Feb 2026 | Messaging apps | 16.7K | 5.5% | 3 | | Mar 2026 | Messaging apps | 20.5K | 5.5% | 3 | | Apr 2026 | Messaging apps | 21K | 6% | 3 | | May 2026 | Messaging apps | 20K | 5.4% | 3 | | Jun 2026 | Messaging apps | 20K | 5.8% | 3 | | Jul 2026 | Messaging apps | 19.7K | 6.1% | 3 | | Aug 2026 | Messaging apps | 19.4K | 5.7% | 3 | | Sep 2026 | Messaging apps | 16.1K | 4.8% | 3 | ## How are Telegram’s branded searches counted? Brandwave collects information about searches that people make online using Telegram’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “telegram” - “telegram app” ## Which messaging apps compete with Telegram? - [WhatsApp](/demand/nz/brands/whatsapp): Head-to-head: /demand/nz/compare/telegram-vs-whatsapp - [Discord](/demand/nz/brands/discord): Head-to-head: /demand/nz/compare/discord-vs-telegram - [WeChat](/demand/nz/brands/wechat): Head-to-head: /demand/nz/compare/telegram-vs-wechat - [Messenger](/demand/nz/brands/messenger): Head-to-head: /demand/nz/compare/messenger-vs-telegram - [Viber](/demand/nz/brands/viber): Head-to-head: /demand/nz/compare/telegram-vs-viber - [Signal](/demand/nz/brands/signal) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Telegram: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/telegram This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/telegram. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.