---
title: "Te Pari: search popularity in New Zealand"
description: "Te Pari makes livestock handling and weighing equipment. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/te-pari"
publisher: "Brandwave"
---

# Te Pari: search popularity in New Zealand

Te Pari makes livestock handling and weighing equipment. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Te Pari
- **Market**: New Zealand
- **Measured month**: Sep 2026
- **Share of Search among livestock weighing and EID brands**: 40.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Livestock weighing and EID brands | 1 | 40.2% | 880 |

- [Livestock weighing and EID brands](/demand/nz/categories/nz-livestock-weighing-and-eid-brands)

## Top livestock weighing and EID brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Te Pari was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Te Pari is the third most recommended of the eight.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Tru-Test | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Gallagher | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Te Pari | 3rd | 3 of 3 | 1 of 2 | 4 of 5 |
| Datamars | 4th | 2 of 3 | 0 of 2 | 2 of 5 |
| Shearwell | 5th | 0 of 3 | 1 of 2 | 1 of 5 |
| Allflex | 6th | 0 of 3 | 1 of 2 | 1 of 5 |
| Zee Tags | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Prattley | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about livestock weighing and EID brands

- Asked ChatGPT "Which livestock weighing and EID brand should I buy in New Zealand?": 1. Tru-Test, 2. Gallagher, 3. Te Pari
- Asked ChatGPT "What are the best livestock weighing and EID brands in New Zealand?": 1. Tru-Test, 2. Gallagher, 3. Te Pari, 4. Datamars
- Asked ChatGPT "What's the best livestock weighing and EID brand in New Zealand for farm stock control?": 1. Tru-Test, 2. Datamars, 3. Gallagher, 4. Te Pari
- Searched Google, AI Overview "eid tags nz": 1. Tru-Test, 2. Gallagher, 3. Shearwell, 4. Allflex
- Searched Google, AI Overview "cattle weighing systems": 1. Te Pari, 2. Gallagher, 3. Tru-Test

Not named in any answer: Zee Tags and Prattley.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How has branded search demand for Te Pari changed in New Zealand over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Te Pari in New Zealand held steady at 880.
- Across the 12 months ending September 2026, Te Pari’s share of searches among livestock weighing and EID brands in New Zealand decreased from 42.7% to 40.2%.
- Across the 12 months ending September 2026, Te Pari’s share of searches among livestock weighing and EID brands in New Zealand peaked at 45.1% in July 2026 and was lowest at 38.7% in December 2025.

## How did search popularity change for New Zealand livestock weighing and EID brands in September 2026?

- In September 2026, Gallagher overtook Shearwell and Zee Tags to rank 3rd among livestock weighing and EID brands in New Zealand, with 10% of the searches.
- In September 2026, Tru-Test gained share of searches among livestock weighing and EID brands in New Zealand, from 22.4% to 24.7%.
- In September 2026, Te Pari lost share of searches among livestock weighing and EID brands in New Zealand, from 41.9% to 40.2%.
- In September 2026, Shearwell lost share of searches among livestock weighing and EID brands in New Zealand, from 10.5% to 9.1%.
- In September 2026, Datamars lost share of searches among livestock weighing and EID brands in New Zealand, from 5.2% to 4.1%.
- Estimated monthly branded searches for Allflex in New Zealand rose 200% over 12 measured months, from 10 to 30 in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Livestock weighing and EID brands | 880 | 42.7% | 1 |
| Nov 2025 | Livestock weighing and EID brands | 720 | 39.3% | 1 |
| Dec 2025 | Livestock weighing and EID brands | 480 | 38.7% | 1 |
| Jan 2026 | Livestock weighing and EID brands | 720 | 40.4% | 1 |
| Feb 2026 | Livestock weighing and EID brands | 720 | 44.4% | 1 |
| Mar 2026 | Livestock weighing and EID brands | 880 | 41.7% | 1 |
| Apr 2026 | Livestock weighing and EID brands | 720 | 41.4% | 1 |
| May 2026 | Livestock weighing and EID brands | 880 | 44% | 1 |
| Jun 2026 | Livestock weighing and EID brands | 1K | 43.9% | 1 |
| Jul 2026 | Livestock weighing and EID brands | 880 | 45.1% | 1 |
| Aug 2026 | Livestock weighing and EID brands | 880 | 41.9% | 1 |
| Sep 2026 | Livestock weighing and EID brands | 880 | 40.2% | 1 |

## How are Te Pari’s branded searches counted?

Brandwave collects information about searches that people make online using Te Pari’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “te pari”

## Which livestock weighing and EID brands compete with Te Pari?

- [Tru-Test](/demand/nz/brands/tru-test): Head-to-head: /demand/nz/compare/te-pari-vs-tru-test
- [Gallagher](/demand/nz/brands/gallagher): Head-to-head: /demand/nz/compare/gallagher-vs-te-pari
- [Zee Tags](/demand/nz/brands/zee-tags): Head-to-head: /demand/nz/compare/te-pari-vs-zee-tags
- [Shearwell](/demand/nz/brands/shearwell): Head-to-head: /demand/nz/compare/shearwell-vs-te-pari
- [Datamars](/demand/nz/brands/datamars): Head-to-head: /demand/nz/compare/datamars-vs-te-pari
- [Allflex](/demand/nz/brands/allflex)
- [Prattley](/demand/nz/brands/prattley)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Te Pari: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/te-pari

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/te-pari. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
