--- title: "Te Pā Tū: search popularity in New Zealand" description: "Te Pā Tū is a restaurant in Rotorua. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/te-pa-tu" publisher: "Brandwave" --- # Te Pā Tū: search popularity in New Zealand Te Pā Tū is a restaurant in Rotorua. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Te Pā Tū - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among Rotorua restaurants**: 20.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Rotorua restaurants | 2 | 20.6% | 2.3K | - [Rotorua restaurants](/demand/nz/locations/rotorua/restaurants) ## Top Rotorua restaurants in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Te Pā Tū was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Te Pā Tū is the fifth most recommended of the five. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Atticus Finch | 1st | 2 of 3 | 1 of 1 | 3 of 4 | | Poco | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Sabroso | 3rd | 1 of 3 | 0 of 1 | 1 of 4 | | Urbano Bistro | 4th | 1 of 3 | 0 of 1 | 1 of 4 | | Te Pā Tū | 5th | 2 of 3 | 0 of 1 | 2 of 4 | ## Every AI answer about Rotorua restaurants - Asked ChatGPT "Which restaurant should I go to in Rotorua, New Zealand?": 1. Atticus Finch, 2. Poco - Asked ChatGPT "What are the best restaurants in Rotorua, New Zealand?": 1. Atticus Finch, 2. Poco, 3. Sabroso, 4. Urbano Bistro, 5. Te Pā Tū - Asked ChatGPT "What's the best restaurant in Rotorua, New Zealand for a trip stop?": 1. Poco, 2. Te Pā Tū - Searched Google, AI Overview "rotorua restaurants": 1. Atticus Finch Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Te Pā Tū changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Te Pā Tū in New Zealand fell from 3.4K to 2.3K. - Across the 12 months ending September 2026, Te Pā Tū’s share of searches among Rotorua restaurants in New Zealand decreased from 27.5% to 20.6%. - Across the 12 months ending September 2026, Te Pā Tū’s share of searches among Rotorua restaurants in New Zealand peaked at 29.9% in January 2026 and was lowest at 18% in July 2026. ## How did search popularity change for New Zealand Rotorua restaurants in September 2026? - In September 2026, Atticus Finch gained share of searches among Rotorua restaurants in New Zealand, from 49.8% to 51.7%. - In September 2026, Sabroso lost share of searches among Rotorua restaurants in New Zealand, from 14.2% to 13.5%. - In September 2026, Te Pā Tū lost share of searches among Rotorua restaurants in New Zealand, from 21.1% to 20.6%. - Estimated monthly branded searches for Poco in New Zealand rose 28.9% over 12 measured months, from 760 to 980 in September 2026. - Estimated monthly branded searches for Urbano Bistro in New Zealand rose 22.4% over 12 measured months, from 490 to 600 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Rotorua restaurants | 3.4K | 27.5% | 2 | | Nov 2025 | Rotorua restaurants | 5.1K | 29.9% | 2 | | Dec 2025 | Rotorua restaurants | 5.3K | 24.2% | 2 | | Jan 2026 | Rotorua restaurants | 6.4K | 29.9% | 2 | | Feb 2026 | Rotorua restaurants | 6.3K | 29.4% | 2 | | Mar 2026 | Rotorua restaurants | 5.3K | 25.6% | 2 | | Apr 2026 | Rotorua restaurants | 4.1K | 26% | 2 | | May 2026 | Rotorua restaurants | 2.7K | 21.6% | 2 | | Jun 2026 | Rotorua restaurants | 2.3K | 23.6% | 2 | | Jul 2026 | Rotorua restaurants | 2.4K | 18% | 2 | | Aug 2026 | Rotorua restaurants | 2.2K | 21.1% | 2 | | Sep 2026 | Rotorua restaurants | 2.3K | 20.6% | 2 | ## How are Te Pā Tū’s branded searches counted? Brandwave collects information about searches that people make online using Te Pā Tū’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “te pa tu” - “te pa tu rotorua” ## Which Rotorua restaurants compete with Te Pā Tū? - [Atticus Finch](/demand/nz/brands/atticus-finch): Head-to-head: /demand/nz/compare/atticus-finch-vs-te-pa-tu - [Sabroso](/demand/nz/brands/sabroso): Head-to-head: /demand/nz/compare/sabroso-vs-te-pa-tu - [Poco](/demand/nz/brands/poco): Head-to-head: /demand/nz/compare/poco-vs-te-pa-tu - [Urbano Bistro](/demand/nz/brands/urbano-bistro): Head-to-head: /demand/nz/compare/te-pa-tu-vs-urbano-bistro ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Te Pā Tū: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/te-pa-tu This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/te-pa-tu. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.