--- title: "Te Matatini: search popularity in New Zealand" description: "The national kapa haka festival. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/te-matatini" publisher: "Brandwave" --- # Te Matatini: search popularity in New Zealand The national kapa haka festival. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Te Matatini - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among arts and culture festivals**: 7.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Arts and culture festivals | 4 | 7.3% | 1.6K | - [Arts and culture festivals](/demand/nz/categories/nz-arts-festivals) ## Top arts and culture festivals in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Te Matatini was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Te Matatini is the fourth most recommended of the ten. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Auckland Arts Festival | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | WOMAD Aotearoa | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Aotearoa New Zealand Festival of the Arts | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Te Matatini | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Pasifika Festival | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | World of WearableArt | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Nelson Arts Festival | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Auckland Writers Festival | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Whānau Mārama NZ International Film Festival | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | CubaDupa | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about arts and culture festivals - Asked ChatGPT "Which arts and culture festival should I book in New Zealand?": 1. Auckland Arts Festival, 2. WOMAD Aotearoa, 3. Te Matatini, 4. Pasifika Festival, 5. Nelson Arts Festival - Asked ChatGPT "What are the best arts and culture festivals in New Zealand?": 1. Auckland Arts Festival, 2. World of WearableArt, 3. Pasifika Festival, 4. Te Matatini, 5. WOMAD Aotearoa, 6. Nelson Arts Festival, 7. Auckland Writers Festival, 8. Aotearoa New Zealand Festival of the Arts, 9. Whānau Mārama NZ International Film Festival - Asked ChatGPT "What's the best arts and culture festival in New Zealand for live performances?": 1. Aotearoa New Zealand Festival of the Arts, 2. Auckland Arts Festival, 3. WOMAD Aotearoa, 4. Te Matatini - Searched Google, AI Overview "film festival nz": named none of the brands we track - Searched Google, AI Overview "arts festival nz": 1. Auckland Arts Festival, 2. Aotearoa New Zealand Festival of the Arts Not named in any answer: CubaDupa. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How has branded search demand for Te Matatini changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Te Matatini in New Zealand rose from 1K to 1.6K. - Across the 12 months ending September 2026, Te Matatini’s share of searches among arts and culture festivals in New Zealand decreased from 9.1% to 7.3%. - Across the 12 months ending September 2026, Te Matatini’s share of searches among arts and culture festivals in New Zealand peaked at 17.1% in November 2025 and was lowest at 3.3% in July 2026. ## How did search popularity change for New Zealand arts and culture festivals in September 2026? - In September 2026, World of WearableArt overtook Whānau Mārama NZ International Film Festival to become the leader among arts and culture festivals in New Zealand, with 65.3% of the searches. - In September 2026, WOMAD Aotearoa overtook Whānau Mārama NZ International Film Festival and 2 others to rank 2nd among arts and culture festivals in New Zealand, with 9% of the searches. - In September 2026, Pasifika Festival gained share of searches among arts and culture festivals in New Zealand, from 6.6% to 8.6%. - In September 2026, Te Matatini gained share of searches among arts and culture festivals in New Zealand, from 6.6% to 7.3%. - In September 2026, Whānau Mārama NZ International Film Festival lost share of searches among arts and culture festivals in New Zealand, from 57.6% to 3.5%. - In September 2026, Auckland Arts Festival rose from 9th to 8th among arts and culture festivals in New Zealand. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Arts and culture festivals | 1K | 9.1% | 4 | | Nov 2025 | Arts and culture festivals | 1.3K | 17.1% | 2 | | Dec 2025 | Arts and culture festivals | 720 | 12.8% | 5 | | Jan 2026 | Arts and culture festivals | 880 | 8.6% | 5 | | Feb 2026 | Arts and culture festivals | 1.6K | 8.6% | 5 | | Mar 2026 | Arts and culture festivals | 2.4K | 3.7% | 6 | | Apr 2026 | Arts and culture festivals | 1.9K | 13.2% | 3 | | May 2026 | Arts and culture festivals | 1.9K | 9.4% | 5 | | Jun 2026 | Arts and culture festivals | 1.6K | 12.5% | 4 | | Jul 2026 | Arts and culture festivals | 1K | 3.3% | 5 | | Aug 2026 | Arts and culture festivals | 1.9K | 6.6% | 4 | | Sep 2026 | Arts and culture festivals | 1.6K | 7.3% | 4 | ## How are Te Matatini’s branded searches counted? Brandwave collects information about searches that people make online using Te Matatini’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “te matatini” ## Which arts and culture festivals compete with Te Matatini? - [World of WearableArt](/demand/nz/brands/world-of-wearableart): Head-to-head: /demand/nz/compare/te-matatini-vs-world-of-wearableart - [WOMAD Aotearoa](/demand/nz/brands/womad-nz): Head-to-head: /demand/nz/compare/te-matatini-vs-womad-nz - [Pasifika Festival](/demand/nz/brands/pasifika-festival): Head-to-head: /demand/nz/compare/pasifika-festival-vs-te-matatini - [Whānau Mārama NZ International Film Festival](/demand/nz/brands/whanau-marama-nz-international-film-festival): Head-to-head: /demand/nz/compare/te-matatini-vs-whanau-marama-nz-international-film-festival - [Nelson Arts Festival](/demand/nz/brands/nelson-arts-festival): Head-to-head: /demand/nz/compare/nelson-arts-festival-vs-te-matatini - [CubaDupa](/demand/nz/brands/cubadupa) - [Auckland Arts Festival](/demand/nz/brands/auckland-arts-festival) - [Auckland Writers Festival](/demand/nz/brands/auckland-writers-festival) - [Aotearoa New Zealand Festival of the Arts](/demand/nz/brands/aotearoa-new-zealand-festival-of-the-arts) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Te Matatini: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/te-matatini This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/te-matatini. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.