---
title: "Te Mata Estate: search popularity and Share of Search in New Zealand"
description: "Te Mata Estate is a winery in Hawke's Bay. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/te-mata-estate"
publisher: "Brandwave"
---

# Te Mata Estate: search popularity and Share of Search in New Zealand

Te Mata Estate is a winery in Hawke's Bay. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Te Mata Estate
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among hawke's bay wineries**: 7.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Hawke's Bay wineries | 5 | 7.3% | 2.2K |

- [Hawke's Bay wineries](/demand/nz/categories/nz-hawkes-bay-wineries)

## How has branded search demand for Te Mata Estate changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Te Mata Estate in New Zealand fell from 3.1K to 2.2K.
- Across the 11 months ending August 2026, Te Mata Estate’s estimated Share of Search among hawke's bay wineries in New Zealand peaked at 9.8% in February 2026 and was lowest at 6.3% in May 2026.

## How did search popularity change for New Zealand hawke's bay wineries in August 2026?

- In August 2026, Craggy Range gained estimated Share of Search among hawke's bay wineries in New Zealand, from 37.9% to 39.1%.
- In August 2026, Mission Estate lost estimated Share of Search among hawke's bay wineries in New Zealand, from 17.7% to 15.9%.
- In August 2026, Church Road lost estimated Share of Search among hawke's bay wineries in New Zealand, from 24.9% to 24.3%.
- Estimated monthly branded searches for Black Barn in New Zealand fell 45.3% over 11 measured months, from 640 to 350 in August 2026.
- Estimated monthly branded searches for Elephant Hill in New Zealand fell 44.6% over 11 measured months, from 5K to 2.7K in August 2026.
- Estimated monthly branded searches for Trinity Hill in New Zealand fell 31.1% over 11 measured months, from 1.3K to 910 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Hawke's Bay wineries | 3.1K | 7.3% | 5 |
| Nov 2025 | Hawke's Bay wineries | 3.5K | 7.5% | 5 |
| Dec 2025 | Hawke's Bay wineries | 4.9K | 7.6% | 5 |
| Jan 2026 | Hawke's Bay wineries | 5.1K | 7.9% | 5 |
| Feb 2026 | Hawke's Bay wineries | 5.3K | 9.8% | 5 |
| Mar 2026 | Hawke's Bay wineries | 4K | 8.5% | 5 |
| Apr 2026 | Hawke's Bay wineries | 3.2K | 7.7% | 5 |
| May 2026 | Hawke's Bay wineries | 2.8K | 6.3% | 5 |
| Jun 2026 | Hawke's Bay wineries | 2K | 7.2% | 5 |
| Jul 2026 | Hawke's Bay wineries | 2.2K | 6.9% | 5 |
| Aug 2026 | Hawke's Bay wineries | 2.2K | 7.3% | 5 |
| Sep 2026 | Hawke's Bay wineries | — | — | — |

## How is Te Mata Estate measured?

Brandwave collects information about searches that people make online using Te Mata Estate’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “te mata estate bullnose syrah”
- “te mata estate coleraine”
- “te mata estate new zealand”
- “te mata estate sauvignon blanc”
- “te mata estate syrah”
- “te mata estate vineyard”
- “te mata estate winery”
- “te mata wines”

## Which hawke's bay wineries compete with Te Mata Estate?

- [Craggy Range](/demand/nz/brands/craggy-range)
- [Church Road](/demand/nz/brands/church-road): Head-to-head: /demand/nz/compare/church-road-vs-te-mata-estate
- [Mission Estate](/demand/nz/brands/mission-estate): Head-to-head: /demand/nz/compare/mission-estate-vs-te-mata-estate
- [Elephant Hill](/demand/nz/brands/elephant-hill): Head-to-head: /demand/nz/compare/elephant-hill-vs-te-mata-estate
- [Trinity Hill](/demand/nz/brands/trinity-hill): Head-to-head: /demand/nz/compare/te-mata-estate-vs-trinity-hill
- [Black Barn](/demand/nz/brands/black-barn): Head-to-head: /demand/nz/compare/black-barn-vs-te-mata-estate

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Te Mata Estate: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/te-mata-estate

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/te-mata-estate. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.