--- title: "Te Heke Mai: search popularity in New Zealand" description: "Te Heke Mai is a resume and CV builder. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/te-heke-mai" publisher: "Brandwave" --- # Te Heke Mai: search popularity in New Zealand Te Heke Mai is a resume and CV builder. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Te Heke Mai - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among resume and CV builders**: 0.21% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Resume and CV builders | 4 | 0.21% | 1.6K | - [Resume and CV builders](/demand/nz/categories/nz-resume-builders) ## Top resume and CV builders in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Te Heke Mai was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Te Heke Mai is the most recommended of the ten. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Te Heke Mai | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | ZEIL | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Trade Me Jobs | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Canva | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Resume.io | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Kickresume | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Zety | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Novorésumé | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | Rezi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Teal | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about resume and CV builders - Asked ChatGPT "Which CV and resume builder should I use in New Zealand?": 1. ZEIL, 2. Te Heke Mai, 3. Trade Me Jobs, 4. Canva - Asked ChatGPT "What are the best CV and resume builders in New Zealand?": 1. Te Heke Mai, 2. Canva, 3. ZEIL, 4. Trade Me Jobs - Asked ChatGPT "What's the best CV and resume builder in New Zealand for a job application?": 1. Te Heke Mai, 2. ZEIL, 3. Trade Me Jobs, 4. Resume.io, 5. Canva - Searched Google, AI Overview "cv builder nz": named none of the brands we track - Searched Google, AI Overview "resume builder": 1. Novorésumé Not named in any answer: Kickresume, Zety, Rezi and Teal. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Te Heke Mai changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Te Heke Mai in New Zealand fell from 2.4K to 1.6K. - Across the 12 months ending September 2026, Te Heke Mai’s share of searches among resume and CV builders in New Zealand held steady, from 0.31% to 0.21%. ## How did search popularity change for New Zealand resume and CV builders in September 2026? - In September 2026, Trade Me Jobs gained share of searches among resume and CV builders in New Zealand, from 8.8% to 9.5%. - In September 2026, Canva lost share of searches among resume and CV builders in New Zealand, from 90.1% to 89.4%. - In September 2026, Kickresume rose from 7th to 6th among resume and CV builders in New Zealand. - In September 2026, Resume.io rose from 6th to 5th among resume and CV builders in New Zealand. - In September 2026, Zety fell from 5th to 7th among resume and CV builders in New Zealand. - Estimated monthly branded searches for Teal in New Zealand rose 16.7% over 12 measured months, from 60 to 70 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Resume and CV builders | 2.4K | 0.31% | 4 | | Nov 2025 | Resume and CV builders | 1.6K | 0.21% | 4 | | Dec 2025 | Resume and CV builders | 1K | 0.23% | 4 | | Jan 2026 | Resume and CV builders | 1.3K | 0.33% | 4 | | Feb 2026 | Resume and CV builders | 1.6K | 0.21% | 4 | | Mar 2026 | Resume and CV builders | 1.9K | 0.21% | 4 | | Apr 2026 | Resume and CV builders | 1.9K | 0.36% | 4 | | May 2026 | Resume and CV builders | 1.6K | 0.21% | 4 | | Jun 2026 | Resume and CV builders | 1.6K | 0.18% | 4 | | Jul 2026 | Resume and CV builders | 1.6K | 0.3% | 4 | | Aug 2026 | Resume and CV builders | 1.9K | 0.25% | 4 | | Sep 2026 | Resume and CV builders | 1.6K | 0.21% | 4 | ## How are Te Heke Mai’s branded searches counted? Brandwave collects information about searches that people make online using Te Heke Mai’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “te heke mai” ## Which resume and CV builders compete with Te Heke Mai? - [Canva](/demand/nz/brands/canva): Head-to-head: /demand/nz/compare/canva-vs-te-heke-mai - [Trade Me Jobs](/demand/nz/brands/trade-me-jobs): Head-to-head: /demand/nz/compare/te-heke-mai-vs-trade-me-jobs - [ZEIL](/demand/nz/brands/zeil): Head-to-head: /demand/nz/compare/te-heke-mai-vs-zeil - [Resume.io](/demand/nz/brands/resume-io): Head-to-head: /demand/nz/compare/resume-io-vs-te-heke-mai - [Kickresume](/demand/nz/brands/kickresume): Head-to-head: /demand/nz/compare/kickresume-vs-te-heke-mai - [Zety](/demand/nz/brands/zety) - [Novorésumé](/demand/nz/brands/novoresume) - [Rezi](/demand/nz/brands/rezi) - [Teal](/demand/nz/brands/teal) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Te Heke Mai: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/te-heke-mai This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/te-heke-mai. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.