--- title: "TCM: search popularity in New Zealand" description: "TCM builds forklifts as part of Mitsubishi Logisnext. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/tcm" publisher: "Brandwave" --- # TCM: search popularity in New Zealand TCM builds forklifts as part of Mitsubishi Logisnext. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: TCM - **Owned by**: Mitsubishi Logisnext Co., Ltd. - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among forklift brands**: 1.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Forklift brands | 12 | 1.7% | 40 | - [Forklift brands](/demand/nz/categories/nz-forklift-brands) ## Top forklift brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, TCM did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Hyster | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Crown | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Linde | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Yale | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Jungheinrich | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Centra Forklifts | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Hangcha | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Heli | 8th | 0 of 3 | 2 of 2 | 2 of 5 | | Bendi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Combilift | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Komatsu | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | TCM | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Clark | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about forklift brands - Asked ChatGPT "Which forklift brand should I buy in New Zealand?": 1. Hyster, 2. Crown, 3. Yale, 4. Centra Forklifts - Asked ChatGPT "What are the best forklift brands in New Zealand?": 1. Linde, 2. Hyster, 3. Yale, 4. Crown, 5. Jungheinrich - Asked ChatGPT "What's the best forklift brand in New Zealand for warehouse lifting?": 1. Crown, 2. Hyster, 3. Centra Forklifts - Searched Google, AI Overview "forklift nz": 1. Crown, 2. Heli, 3. Centra Forklifts, 4. Linde, 5. Komatsu - Searched Google, AI Overview "electric forklift nz": 1. Linde, 2. Jungheinrich, 3. Hangcha, 4. Heli Not named in any answer: Bendi, Combilift, TCM and Clark. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for TCM changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for TCM in New Zealand fell from 70 to 40. - Across the 12 months ending September 2026, TCM’s share of searches among forklift brands in New Zealand decreased from 3% to 1.7%. - Across the 12 months ending September 2026, TCM fell from 9th to 12th among forklift brands in New Zealand. ## How did search popularity change for New Zealand forklift brands in September 2026? - In September 2026, Bendi overtook Hangcha and 3 others to rank 4th among forklift brands in New Zealand, with 5.6% of the searches. - In September 2026, Linde overtook Hangcha and 2 others to rank 5th among forklift brands in New Zealand, with 5.6% of the searches. - In September 2026, Combilift overtook Hangcha and 3 others to rank 6th among forklift brands in New Zealand, with 4.3% of the searches. - In September 2026, Crown gained share of searches among forklift brands in New Zealand, from 21.3% to 22.2%. - In September 2026, Centra Forklifts gained share of searches among forklift brands in New Zealand, from 30.1% to 30.8%. - In September 2026, Heli lost share of searches among forklift brands in New Zealand, from 4.6% to 3%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Forklift brands | 70 | 3% | 9 | | Nov 2025 | Forklift brands | 50 | 2.4% | 11 | | Dec 2025 | Forklift brands | 50 | 2.7% | 10 | | Jan 2026 | Forklift brands | 40 | 2% | 10 | | Feb 2026 | Forklift brands | 50 | 2.1% | 12 | | Mar 2026 | Forklift brands | 70 | 2.7% | 10 | | Apr 2026 | Forklift brands | 50 | 2.4% | 11 | | May 2026 | Forklift brands | 50 | 2.3% | 11 | | Jun 2026 | Forklift brands | 50 | 1.9% | 12 | | Jul 2026 | Forklift brands | 40 | 1.8% | 12 | | Aug 2026 | Forklift brands | 70 | 2.9% | 11 | | Sep 2026 | Forklift brands | 40 | 1.7% | 12 | ## How are TCM’s branded searches counted? Brandwave collects information about searches that people make online using TCM’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “tcm forklifts” ## Which forklift brands compete with TCM? - [Centra Forklifts](/demand/nz/brands/centra-forklifts) - [Crown](/demand/nz/brands/crown) - [Hyster](/demand/nz/brands/hyster) - [Bendi](/demand/nz/brands/bendi) - [Linde](/demand/nz/brands/linde) - [Combilift](/demand/nz/brands/combilift) - [Hangcha](/demand/nz/brands/hangcha) - [Heli](/demand/nz/brands/heli): Head-to-head: /demand/nz/compare/heli-vs-tcm - [Jungheinrich](/demand/nz/brands/jungheinrich): Head-to-head: /demand/nz/compare/jungheinrich-vs-tcm - [Komatsu](/demand/nz/brands/komatsu): Head-to-head: /demand/nz/compare/komatsu-vs-tcm - [Yale](/demand/nz/brands/yale-materials-handling): Head-to-head: /demand/nz/compare/tcm-vs-yale-materials-handling - [Clark](/demand/nz/brands/clark): Head-to-head: /demand/nz/compare/clark-vs-tcm ## Who owns TCM? TCM is owned by Mitsubishi Logisnext Co., Ltd.. Brandwave does not track any other brands owned by Mitsubishi Logisnext Co., Ltd.. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns TCM? TCM is owned by Mitsubishi Logisnext Co., Ltd.. Brandwave does not track any other brands owned by Mitsubishi Logisnext Co., Ltd.. ## Cite this page Brandwave. "TCM: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/tcm This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/tcm. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.