---
title: "TCL: search popularity and Share of Search in New Zealand"
description: "TCL makes TVs sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/tcl"
publisher: "Brandwave"
---

# TCL: search popularity and Share of Search in New Zealand

TCL makes TVs sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: TCL
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among TV brands**: 3.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| TV brands | 6 | 3.6% | 4K |

- [TV brands](/demand/nz/categories/nz-tv-brands)

## How has branded search demand for TCL changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for TCL in New Zealand rose from 3.6K to 4K.
- Across the 11 months ending August 2026, TCL’s estimated Share of Search among TV brands in New Zealand peaked at 4.6% in January 2026 and was lowest at 3.6% in July 2026.
- Across the 11 months ending August 2026, TCL rose from 7th to 6th among TV brands in New Zealand.

## How did search popularity change for New Zealand TV brands in August 2026?

- In August 2026, Philips gained estimated Share of Search among TV brands in New Zealand, from 16.6% to 17.4%.
- In August 2026, LG lost estimated Share of Search among TV brands in New Zealand, from 12.2% to 11.5%.
- In August 2026, Hisense lost estimated Share of Search among TV brands in New Zealand, from 4.8% to 4.3%.
- In August 2026, TCL rose from 7th to 6th among TV brands in New Zealand.
- In August 2026, Panasonic fell from 6th to 7th among TV brands in New Zealand.
- Estimated monthly branded searches for Veon in New Zealand rose 26.2% over 11 measured months, from 1.9K to 2.4K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | TV brands | 3.6K | 3.7% | 7 |
| Nov 2025 | TV brands | 4.6K | 3.9% | 6 |
| Dec 2025 | TV brands | 4.5K | 3.8% | 7 |
| Jan 2026 | TV brands | 4.6K | 4.6% | 7 |
| Feb 2026 | TV brands | 3.6K | 4.2% | 7 |
| Mar 2026 | TV brands | 4K | 4.1% | 6 |
| Apr 2026 | TV brands | 4.5K | 4.4% | 6 |
| May 2026 | TV brands | 4.5K | 4.1% | 6 |
| Jun 2026 | TV brands | 4.3K | 3.8% | 6 |
| Jul 2026 | TV brands | 3.9K | 3.6% | 7 |
| Aug 2026 | TV brands | 4K | 3.6% | 6 |
| Sep 2026 | TV brands | — | — | — |

## How is TCL measured?

Brandwave collects information about searches that people make online using TCL’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “tcl”
- “tcl 403”
- “tcl 55”
- “tcl 55 inch”
- “tcl 65”
- “tcl 65 inch”
- “tcl 75”
- “tcl 75 inch”
- “tcl chinese theatres”
- “tcl com”
- “tcl flip 2”
- “tcl near me”
- “tcl nxtpaper”
- “tcl nz”
- “tcl oled tv”
- “tcl online”
- “tcl q led”
- “tcl qm8”
- “tcl roku tvs”
- “tcl tab8”
- “tcl tv”

## Which TV brands compete with TCL?

- [Sony](/demand/nz/brands/sony)
- [Samsung](/demand/nz/brands/samsung)
- [Philips](/demand/nz/brands/philips): Head-to-head: /demand/nz/compare/philips-vs-tcl
- [LG](/demand/nz/brands/lg): Head-to-head: /demand/nz/compare/lg-vs-tcl
- [Hisense](/demand/nz/brands/hisense): Head-to-head: /demand/nz/compare/hisense-vs-tcl
- [Panasonic](/demand/nz/brands/panasonic): Head-to-head: /demand/nz/compare/panasonic-vs-tcl
- [Veon](/demand/nz/brands/veon): Head-to-head: /demand/nz/compare/tcl-vs-veon

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "TCL: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/tcl

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/tcl. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.