--- title: "TC Electronic: search popularity in New Zealand" description: "TC Electronic makes guitar effects pedals. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/tc-electronic" publisher: "Brandwave" --- # TC Electronic: search popularity in New Zealand TC Electronic makes guitar effects pedals. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: TC Electronic - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among guitar tuner brands**: 1.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Guitar tuner brands | 5 | 1.7% | 80 | | Guitar pedal brands | 4 | 6.1% | 80 | - [Guitar tuner brands](/demand/nz/categories/nz-guitar-tuner-brands) - [Guitar pedal brands](/demand/nz/categories/nz-guitar-pedal-brands) ## Top guitar tuner brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, TC Electronic was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. TC Electronic is the third most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Boss | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Korg | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | TC Electronic | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | D'Addario | 4th | 2 of 3 | 1 of 1 | 3 of 4 | | Peterson | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Fender | 6th | 0 of 3 | 1 of 1 | 1 of 4 | ## Every AI answer about guitar tuner brands - Asked ChatGPT "Which guitar tuner brand should I buy in New Zealand?": 1. Korg, 2. Boss, 3. Peterson, 4. D'Addario - Asked ChatGPT "What are the best guitar tuner brands in New Zealand?": 1. Boss, 2. TC Electronic, 3. Korg, 4. D'Addario, 5. Peterson - Asked ChatGPT "What's the best guitar tuner brand in New Zealand for a quick tune?": 1. TC Electronic, 2. Korg, 3. Boss - Searched Google, AI Overview "guitar tuner brands nz": 1. Boss, 2. Korg, 3. D'Addario, 4. TC Electronic, 5. Fender Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for TC Electronic changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for TC Electronic in New Zealand held steady at 80. - Across the 12 months ending September 2026, TC Electronic’s share of searches among guitar tuner brands in New Zealand held steady, from 1.8% to 1.7%. - Across the 12 months ending September 2026, TC Electronic’s share of searches among guitar pedal brands in New Zealand peaked at 8.2% in June 2026 and was lowest at 4.3% in March 2026. - Across the 12 months ending September 2026, TC Electronic rose from 5th to 4th among guitar pedal brands in New Zealand. ## How did search popularity change for New Zealand guitar tuner brands in September 2026? - In September 2026, Fender gained share of searches among guitar tuner brands in New Zealand, from 63% to 67.4%. - In September 2026, D'Addario lost share of searches among guitar tuner brands in New Zealand, from 11.4% to 8.6%. - In September 2026, Korg lost share of searches among guitar tuner brands in New Zealand, from 20.9% to 19.1%. - Estimated monthly branded searches for Peterson in New Zealand fell 33.3% over 12 measured months, from 30 to 20 in September 2026. - Estimated monthly branded searches for Boss in New Zealand fell 27.8% over 12 measured months, from 180 to 130 in September 2026. ## How did search popularity change for New Zealand guitar pedal brands in September 2026? - In September 2026, Electro-Harmonix gained share of searches among guitar pedal brands in New Zealand, from 61.7% to 67.4%. - In September 2026, MXR lost share of searches among guitar pedal brands in New Zealand, from 8.3% to 6.1%. - In September 2026, Strymon lost share of searches among guitar pedal brands in New Zealand, from 5.8% to 3.8%. - In September 2026, TC Electronic lost share of searches among guitar pedal brands in New Zealand, from 6.7% to 6.1%. - In September 2026, JHS Pedals lost share of searches among guitar pedal brands in New Zealand, from 5.8% to 5.3%. - Estimated monthly branded searches for Cunningham Amps in New Zealand rose 100% over 12 measured months, from 10 to 20 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Guitar tuner brands | 80 | 1.8% | 5 | | Nov 2025 | Guitar tuner brands | 80 | 1.8% | 5 | | Dec 2025 | Guitar tuner brands | 80 | 1.8% | 5 | | Jan 2026 | Guitar tuner brands | 60 | 1.4% | 5 | | Feb 2026 | Guitar tuner brands | 60 | 1.5% | 5 | | Mar 2026 | Guitar tuner brands | 60 | 1.3% | 5 | | Apr 2026 | Guitar tuner brands | 80 | 1.8% | 5 | | May 2026 | Guitar tuner brands | 80 | 1.6% | 5 | | Jun 2026 | Guitar tuner brands | 100 | 2.1% | 5 | | Jul 2026 | Guitar tuner brands | 100 | 2.1% | 5 | | Aug 2026 | Guitar tuner brands | 80 | 1.6% | 5 | | Sep 2026 | Guitar tuner brands | 80 | 1.7% | 5 | | Oct 2025 | Guitar pedal brands | 80 | 6.3% | 5 | | Nov 2025 | Guitar pedal brands | 80 | 6.5% | 4 | | Dec 2025 | Guitar pedal brands | 80 | 6.1% | 5 | | Jan 2026 | Guitar pedal brands | 60 | 5.2% | 6 | | Feb 2026 | Guitar pedal brands | 60 | 5.4% | 6 | | Mar 2026 | Guitar pedal brands | 60 | 4.3% | 5 | | Apr 2026 | Guitar pedal brands | 80 | 6.6% | 3 | | May 2026 | Guitar pedal brands | 80 | 6.1% | 5 | | Jun 2026 | Guitar pedal brands | 100 | 8.2% | 4 | | Jul 2026 | Guitar pedal brands | 100 | 8.1% | 3 | | Aug 2026 | Guitar pedal brands | 80 | 6.7% | 4 | | Sep 2026 | Guitar pedal brands | 80 | 6.1% | 4 | ## How are TC Electronic’s branded searches counted? Brandwave collects information about searches that people make online using TC Electronic’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “tc electronic” - “tc electronic pedal” ## Which guitar tuner brands compete with TC Electronic? - [Fender](/demand/nz/brands/fender): Head-to-head: /demand/nz/compare/fender-vs-tc-electronic - [Korg](/demand/nz/brands/korg): Head-to-head: /demand/nz/compare/korg-vs-tc-electronic - [D'Addario](/demand/nz/brands/daddario): Head-to-head: /demand/nz/compare/daddario-vs-tc-electronic - [Boss](/demand/nz/brands/boss-pedals): Head-to-head: /demand/nz/compare/boss-pedals-vs-tc-electronic - [Peterson](/demand/nz/brands/peterson): Head-to-head: /demand/nz/compare/peterson-vs-tc-electronic ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "TC Electronic: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/tc-electronic This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/tc-electronic. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.